Joanna Katz's Linkedin Analytics

Supporting BtoB Saas business growth through data driven strategy and impactful marketing. I am a seasoned marketing strategist and I have spent most of my career working with executive management to design, build, and optimize marketing infrastructures to support business growth. I take a holistic approach, considering online as well as offline efforts to ensure the sales and marketing engine is solid and all wheels are in motion. While I have worked with businesses across a wide range of industries, I have spent the last number of years focused on BtoB Saas. My strength in demand gen and tracking performance throughout the pipeline enables clients to measure true ROI, make smarter marketing investments, and grow more efficiently. In addition, my experience working on the client side allows me to quickly grasp my clients' business challenges, understand the pressure (and politics) they experience daily, and identify what needs to get done and how. I have a passion for entrepreneurship, coaching female entrepreneurs (www.katzjoanna.com), and mentoring young professionals. I am conversationally fluent in Spanish, love to travel, and enjoy living in California where I can hike and spend time walking on the beach throughout the entire year. Areas of expertise: Customer acquisition and retention, digital marketing strategy, client management, strategic planning, account management, paid media management, e-commerce, SEO, web development, project management, staff development, and business coaching.