Founder of Diskovered - Facebook ads agency for CPG brands

We do s-tier email marketing for e-commerce brands that has generated $220k plus in revenue so far in 6 months since we launched the service

Without these 4 types of emails your flows are incomplete:

Email 1: The Favorites:

These are the highest selling products.

If someone is in your flows, 90% chances are they are new to your brand and in that case it always helps to show them what most people buy from you.

It makes their buying decision easy!

Email 2: The brand principles

Today, every product segment has many players

In this age people don't just buy products they connect to the brand's identity.

When you speak about the BTS of what goes into building the product and what the brand stands for, this is the perfect way to get them attached to something beyond the logical reasons to buy your product.

Email 3: The US vs THEM comparison:

This is a must-have email

This helps them compare your product to others options they are evaluating.

Think beyond just similar product competitors, you can also compare it to other things that solve the same problem with a different mechanism.

You can also compare two of your own products, this a great way to do this as, whichever product they buy... guess who's still making money!

Email 4: How to use the product

One of the most important parts of sales is setting the expectations right upfront.

This email when sent before the product reaches them sets the frame right, if they are over expecting... it levels that. If they are under-expecting... it hypes them up.

One of the most important emails to win their trust which results into long term retention

These 4 emails have made our clients more than $100k in total just in December

Start including them in your email strategy and see the impact it has on your click rates and conversions from you emails skyrocket.

If you want my team to manage your email & SMS marketing DM me to book a FREE audit!

Kaustubh Chavan

I'm Kaustubh Chavan, Founder of Diskovered, a specialized Facebook Ads agency dedicated to helping Consumer Packaged Goods (CPG) brands thrive in the digital landscape.

At Diskovered, we've mastered the art of Facebook advertising by blending marketing psychology with proven ad creative strategies and meticulously structured ad accounts. 

Our mission is to empower CPG brands to not just advertise, but to engage, resonate, and succeed in the highly competitive digital marketplace.

Through our expertise, we've enabled our clients to achieve outstanding results, including driving monthly revenues exceeding $100,000. 

Whether you're a well-established CPG brand seeking to amplify your online presence or a newcomer looking to disrupt the market, we've got you covered.

My team at Diskovered is driven by innovation & creativity, ensuring that every campaign we create is a strategic masterpiece designed to resonate with your target audience.

Join me on this incredible journey, as we continue to revolutionize the way CPG brands connect with their audience and thrive in the digital age.

Feel free to connect with me to explore the possibilities of taking your brand's Facebook advertising to new heights together!

ecommerce email marketer

I don't hire copywriters with years of experience

At Diskovered we train killer email strategists

Mostly people with experience also come with baggage

I like to shape my diamonds from scratch!

Then the questions is how do I evaluate??

There is no way to evaluate until you work with the person

Work with them for 3 months

Let them follow the systems and guidelines

The winners will follow them and come up with improvements

The losers will throw tantrums

Keep the A players let the rest go!

This is a big reason why our clients get awesome results!

I almost always personally review all the copy that’s done by the team and suggest changes

The founder’s touch matters alot in year 3 to 10 of any agency

It makes sure the culture and quality standards are never derailed in the first place for them to be fixed later

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Some appreciation from the brand owner for sending email campaigns that print

If you are an Aussie e-commerce brand, I hope you didn’t miss out on this big opportunity!

It’s Australia Day and our client generate $4,600 in 24 hours

How?

Simple we gave the email list early access to Australia day offer!

Did you run an early access for your email & SMS list?

If not at least send a plain text email today wishing them, it will make money for sure!

I like it when Goliath wins instead of David!

Scaling to 8 figure in e-commerce is not easy

You have paid your dues to reach here!

Now don't let someone in their mom's attic steal your customers

Stop sending 4 emails a week to 90 days engaged...

That's what the newbies are doing

If you want to dominate...

Change your weekly email campaign strategy

Here's our weekly campaign sending plan for 8 figure ecom Goliaths

We send email to 3 primary segments...

Segment 1: Loyalists

• Buying behaviour:
Bought 3 times or more and aren't suppressed

• Sending schedule:
3-4 emails per week

• Email types:
- Plain-text emails from founder
- Early access to events
- Loyalty bonuses
- Exclusive offers

Segment 2: Potential Loyalist

• Buying behaviour:
Ordered first time but purchased something high AOV

• Sending schedule:
2-3 emails per week

• Email types:
- Product education content
- Brand specific UGC
- Upsell with dynamic blocks
- Early access to offers and events

Segment 3: At-Risk Loyalists 

• Buying behaviour:
People who have bought 3 times or more but haven't ordered in last 90 days

• Sending Schedule:
1 email per week

• Email types:
- "We miss you" style content
- Reminder of how awesome your product is
- Recent reviews about the product
- Special time bound offers

Final strategy:

- Send 3-4 emails per week to the loyalist
- This keep retention revenue healthy

- Send 2-3 emails per week to potential loyalists
- This increases the number of loyalists

- Send 1 email per week to loyalists at risk of churning
- This makes sure people stick to your brand

Show the market why you are the category leader, send with intention and proper segmentation to crush the competition!

Have you ever calculated the ROAS on email marketing?

Let me do the math for you!

You pay for:

• Email tool based on list size
• A great agency is a $3k to $5k investment

So if you have list of 10,000-15,000 profiles 
You can easily make $30k-$60k from emails
That’s a 10x to 20x ROAS!

Your revenue from emails will grow with your list, even if you aren’t using the best of the retention strategies

Email is one of the height ROI marketing 

The best part is just like you even your competitors are sleeping on it

The one who wakes up first and takes it seriously will sweep all the money of the table!

The YouTube playbook of email marketing doesn't work at the highest level!

What is the YouTube playbook?

- Set up the core 8 flows
- Send 4 campaigns/week to 180 days engaged
- Include first name personalization in every email

This only works for brands whose list is below 10k active profiles

At the 8 figures level:

You can't blast the same email to the entire list
Your subscribers expect more than that from you

What works is:

- Segment specific offers
- Behaviour based up-sells & cross-sells
- Personalized content based on past interactions

The benefit of doing this?

- Better open rates
- Better click rates
- More revenue per campaign

If you are a 8 figure e-com brand get your email & SMS audited today

Chances are you are leaving alot of money on the table...

Just because your partner learned email marketing from YouTube!

Have a few typos on purpose in your plain text emails

Founders of 8 fig brands are busy people

It’s 100% possible for you to make a typo

The typos humanize the message in a world full of AI crap

This makes the readers trust and like your message more…

9/10 times they will buy!

Most businesses are broke!

I speak to at least 4 to 5 business owners on a daily
We go through their unit economics
The advertizing cost, the creative cost, the COGS
And 90% of them realize this on that call with me

There is no cash left in the bank at the end of the month

Why businesses land in this financial pit?

1. From day 1 they are focused on revenue
2. They don't know what's their NET profit
3. They are busy optimizing for first purchase
4. They don't have a clear retention strategy
5. Most have less than 20% repeat customers
6. Some haven't sent a single email or SMS

Meta will always take 50% of your revenue
Yess, it's hard to accept but it's true!
So if you are dependant on it...
Your business will continue to stay broke

Retention revenue is what builds cash in bank
Emails are literally free & SMS costs less than $1
The cost is just platform and partner fees
That too is very predictable, almost fixed

Our clients get a minimum 7x ROI on what they invest in Email & SMS

You can get the same, only if you are ready to look beyond what's what everyone is doing and build a solid backend to your business!

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