Mastercard

Supporting the market and platform expansion plans for multi-market Customers, ensuring Customer Delivery executes against important milestone dates and moving new MPGS features in an agile manner from product development to onboarding with the Customer.  In addition, managing the overall efforts required to successfully implement new and existing MPGS features, including the dynamic consultation and management of the business and technical facets and leading both internal and external partners toward successful product deployments.

Product Integration Manager

Synchrony

Enjoyed 13+ years’ progression within a heavily regulated setting at this leading provider of consumer financial services (previously known as GE Capital); from initial roles in digital marketing and branding through to Assistant Vice President (AVP) level in 2019.

Operational Leadership and Improvement
•Cut ‘out-of-inventory’ scenarios 14% via development of Key Performance Indicator (KPIs) dashboards for multidisciplinary teams.
•Led, motivated and provided strategic direction to multifaceted project teams while embedding cultures of performance excellence.
•Increased productivity 18% having prepared and disseminated capacity reports for senior leadership.
•Aided strategic planning and decision-making having analysed and distilled data into actionable insights.

Process and Quality Control Operations
•Built and implemented dashboards, including key process indicators and capacity planning solutions.
•Led key vendor transition, including physical inventory, database migration, and reporting platform.
•Defined and managed ‘build, run and support’ process quality across all marketing platforms.

Business Development
•Partnered with client-facing stakeholders on client specific requests, including new features and specifications in support of Digital New Client Integration (NCI) and onboarding.
•Consulted with clients to analyse and delineate their requirements and promote appropriately tailored products and solutions as Synchrony’s digital platform evangelist.
•Launched eight new clients resulting in incremental sales of $10.7M and eBill adoption rate of 36.8%.

Digital Marketing and Brand Development
•Gathered and assimilated marketing / communications data to present actionable insights informing marketing and branding / re-branding strategies.
•Orchestrated company re-branding on email platforms with 0% error rate; grew client satisfaction 30% having automated email campaigns.
•Project managed 100+ direct mail and email campaigns for five retail card clients.

Various roles to Process and Quality Control (QC) Manager

SunTrust

Campaign Manager

NCBS

Marketing Database Analyst

Commercially astute, solutions-oriented and data-driven marketing professional with over two decades’ experience, including rapid progression within a Fortune 500-listed financial services company. Unique success driving profitability through management of brand promotion, business analysis / development, process improvement, and digital / traditional marketing. Harnessed influence to engage with senior stakeholders and sensitively navigate ambiguity in fast-paced environments while adopting a creative approach to problem solving. Recognised for experience in project management; defined processes in alignment with both structured (Waterfall) and Agile methodologies.

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