Appcues

B2B PLG SaaS startup that empowers non-technical users to build in-app experiences that improve product adoption.  

Promoted to manager in 7 months to lead organic content strategy, overseeing freelancers, agencies, and in-house staff for SEO and content creation (blogs, courses, videos, webinars, proprietary reports)

Manager, Content Marketing & Communications

- Executed organic SEO strategy with guidance from contractors and agencies
- Repurposed content for multi-channel distribution to maximize reach of assets
- Launched Appcues Youtube channel

Content & Communications Manager 

ZOA Energy

Dwayne 'The Rock' Johnson's better-for-you energy drink. 

- Managed freelancers and agencies for content production, public relations, influencer management, and programmatic advertising
- Supported Olympics and World Kindness Day campaigns, and Black Adam partnership

(No, I didn't meet The Rock... did talk to him through a tiny screen tho)

Head Of Digital Content

iFixit

The online repair manual for everything.

- Coached 15 writers, engineers, and creatives who produced multi-format content that drove ~150,000,000 sessions, increasing backlinks 45% in 1 year 

- Managed editorial calendar and established workflows for requesting, writing, editing, and publishing content using Slack, Asana, Google Suite, Wordpress, Active Campaign, and Buffer

- Consistently achieved 20% QoQ Youtube subscriber growth, growing channel from 185,000 to 825,000 subscribers in <5 years

Director, Content and Communications

-Founded editorial team to create content based on original research, community insights, expert opinions, and SEO, leading to a 130% increase in brand mentions in < 1 year

- Increased blog pageviews by 40% and organic sessions by 25% in 1 year by consistently publishing blog posts, guides, articles, newsletters, Youtube videos, and Op-Eds

- Spearhead blog migration to Wordpress CMS, redefining categories, creating training documentation, and implementing Bynder (DAM)

Senior Manager, Content and Editorial 

- Promoted to lead new ‘Outreach’ department, overseeing content marketing, social media, and digital PR 
- Grew Instagram following 615%, Twitter 109%, and Facebook 56% in 3 years
- Developed partner marketing and social content with teams from Motorola, HTC, HP, and Amazon

Manager, Marketing Communications 

-Created press releases, web copy, and social media content to support launches and campaigns
-Set community policies, connected w/ top contributors, and used feedback to guide features and content
-Built relationships with media, analysts, and experts in consumer hardware, technology, and sustainability, generating thousands of monthly pickups.

Community and Outreach Manager

Experts Exchange

Experts Exchange is a search, question, and answer technology platform with 250,000 daily active users.

- Led rebrand and GTM plans for B2B solution, managing resources w/ significant dependencies
- Developed market requirements docs (MRD's) to outline customer needs for product teams
- Created messaging frameworks using the Pragmatic Institute Approach

Manager, Product Marketing

- Implemented drip campaigns for prospects and customers
- Managed freelance writers and designers for content production 
- Implemented first editorial calendar in Google Sheets, streamlining communication across silos

Manager, Demand Generation

Shopatron

B2B SaaS e-commerce platform providing cloud-based order management solutions for brands and multi-channel retailers. 1,000+ clients in 40 industries, including: Bosch, Suzuki, Ernie Ball, and Thule. (Acquired by Kibo Commerce in 2015)

- Oversaw DG content: trade show collateral, blogs, infographics, case studies, and analyst reports 
- Managed end-to-end campaigns in Pardot, and reported monthly on their performance
- Spearhead webinar program in GoToWebinar: wrote promotional copy, identified SME's and clients, routed leads to Sales in Sugar CRM, and distributed recordings

- Scaled team from 8 to 18 analysts, implemented hiring and onboarding processes  
- Researched, generated, and maintained prospect data in Sugar CRM
- Distilled research into sales scripts, internal wikis, and sales enablement content for 40 industries

Manager, Market Research

- Consistently exceeded sales targets and promoted to trade show team lead
- Generated sales pipeline using BANT framework and scheduled product demonstrations
- Spearhead the creation of a library of call scripts, email templates, and training documentation

Sales Associate

Catalyst SLO

Boutique marketing agency specializing in ad and content creation for small, regional chains.

- Supported print and multimedia ad creation 
- Managed largest account: Lemos Pet Suppy 
- Kept front of house running with customer support, client billing, and vendor management

Marketing Intern

Wilks Broadcasting Denver

Regional broadcasting company with 25+ radio stations serving large and midsize markets.

- Developed and executed social media strategy for 8 summer events   
- Supported sales through prospecting, scheduling, & CRM data entry
- Collaborated with on-air talent to create 15-30 second radio spots

Advertising and Marketing Intern

👋 Hello! I’m Kay-Kay. Thanks for stopping by.  

I’ve got a decade of content and communications experience working for B2B and B2C tech startups (read: I’m intimately familiar with the growing pains that go along with building and scaling content programs). 

I've led scrappy teams of writers, video producers, marketers, and even engineers. Together, the stories we’ve told have been covered tens of thousands of times by top-tier media outlets (including NYT, WSJ, WaPo, Business Insider, and Forbes to name a few), featured on the front page of Reddit, and have even turned ideas into legislation.

If you ask any of my 75+ direct reports about my management style, they’d tell you I lead with empathy (and a quirky positivity that’s infectious and uniquely my own).

You can see some of my work in the wild here: https://kaykayclapp.journoportfolio.com/

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