Ashley Furniture Industries

I am currently employed at Ashley Furniture, the largest furniture manufacturer globally, and the #1 furniture retailer in America. In my current role, I lead strategic initiatives to enhance Ashley Furniture's global brand visibility for B2B. I am responsible for expanding the brand globally and strengthening existing markets, contributing ot the generation of over $16 milion in new business during 2023 through a comprehensive blend of organic and paid lead generation campaigns. I achieved a notable 12.6% increase in traffic to the B2B website from 2022 to 2023. I oversee the creation of impactful B2B assets, including flyers and brochures, as wel as coordinating the development of assets prominently featured in showrooms at various trade shows worldwide, with spaces exceeding 4,000 sqft Additionally, I provide comprehensive training and support to a team of 26 sales representatives.

Senior Manager of Global Growth Marketing

Develop and execute B2B marketing strategies to introduce the Ashley Furniture brand to new countries and/or increase the brand presence in countries where Ashley Furniture HomeStores already exist. Built a WordPress website to promote the company's key selling points. Manage the content and SEO for the B2B website, where it now ranks for top search terms. Created the company's international LinkedIn page (Ashley Furniture International). Create and manage the social media content calendar. Responsible for international B2B lead generation. Manage the international marketing budget. Create and manage multi-lingual LinkedIn campaigns. Work with other team members to exhibit the brand and its products in virtual and physical furniture expos around the world. Helped in the planning and creation of state-of-the-art virtual experiences. Keynote speaker in Ashley's Growth Mindset series, a company-wide leadership summit. Identify, vet and manage relationships with vendors. Provide directions to UI/UX designers to create wireframes for the company's online B2B catalog.

International Marketing Manager

Branded Holdings

Responsible for strategizing and executing digital marketing campaigns aimed at generating high-converting inbound traffic for a portfolio of personal finance websites including MoneyMutual.com, CreditLoan.com and CardGuru.com. Presented quarterly results and marketing plans to C-suite executives and investors. Effectively managed an annual budget totaling half a million dollars. Utilized tools such as Ahrefs, Screaming Frog, Google Analytics, and Search Console to conduct website audits, identifying areas of opportunity and ensuring
the overall health of the websites. Served as the SEO subject-matter expert in a startup company with a history of successful SEO practice. Managed relationships with external agencies and vendors, skillfully negotiating terms when necessary to achieve optimal outcomes.

SEO Manager

Laser Spine Institute

Researched, planned, and executed innovative digital marketing strategies for one of the world's largest ambulatory spine centers. Managed the digital content strategy, keyword planning and deployment of 400+ new SEO pages per month. Managed SEO and Online Reputation Management (ORM) agencies, collaborating seamlessly with web developers and IT teams for flawless execution. Created impactful digital campaigns by utilizing statistical analysis and reports. Leveraged a deep understanding of user behavior and supporting analytics to provide
recommendations for wireframe solutions, user scenarios, navigation elements, and sitemaps. Developed site paths, content strategy, digital personas, and customer journeys across all owned sites. Conducted keyword research and implemented on-page optimizations. Collaborated closely with the legal department to safeguard the company's brand and online reputation. Established and maintained vendor relationships, negotiating contract agreements as needed.

Web Performance and SEO Strategist

Ren Scott Creative

As a pivotal team member at Ren Scott Creative, a full-service marketing and advertising agency in Tampa, Florida, I successfully built and managed clients' WordPress websites, Facebook ads, email campaigns, and RSS-to-email initiatives.
Leveraging tools like Google Analytics and Search Console, I analyzed website performance and executed updates based on findings. Employing SEO best practices, I optimized website content to enhance visibility. Additionally, I adeptly managed clients' online reputation and social media profiles, establishing an influential online voice while ensuring HIPAA compliance for those in the medical industry. I established the agency's HubSpot marketing automation inbound campaign workflow, involving the creation of landing pages, email marketing funnels, and e-books. Furthermore, I contributed to the development of various marketing collaterals, including brochuress and patient educational materials.

Online Marketing Specialist

BlueGrace Logistics

Orchestrated the marketing of products and services by developing and executing comprehensive marketing and advertising campaigns for the company and its 56 franchisees. My responsibilities extended to the management of WordPress sites, Woocommerce store, and various social media profiles, including Facebook, Twitter, LinkedIn, and Glassdoor.

Marketing Coordinator

Hillsborough County Public Schools

I served as the Director of the International Academy of Business and Finance Honors' Magnet Program at Jefferson High School. In this role, I not only instructed students in marketing and finance courses but also actively promoted the magnet program. Additionally, I played a key role in preparing students for DECA district and state competitions.

Marketing Director for the International Academy of Business and Finance / Marketing Teacher

Nielsen

Conducted comprehensive analyses and reconciliations of commercials utilized in surveys to enhance our understanding of their efectiveness. I maintained efective communication with networks, agencies, and our internal team of writers and editors. Additionaly, I played a crucial role in creating and delivering training programs for new hires.

Senior Data Production Associate - AdSolutions

Interned with On-Air Associate Producers, Supervising Producers and B-roll/Partner Services. Gained knowledge and experience of live TV production and pre-production.

Intern

JPMorgan Chase

Develop and distribute daily reports on dialer and agent efficiency. Manage dialer campaigns while also monitoring agent performance in the dialer between Tampa, Phoenix, Houston and Philippines sites. Communicate strategy, results and changes across several lines of businesses and multiple management levels. Applications include OnQ and Calltech.

Dialer Analyst/Operations Team Leader

Seasoned marketing professional with a history of developing successful marketing strategies to
support the company's objectives. Strong background in lead generation and brand awareness.

Taplio

Karinny Koser's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Karinny Koser's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Karinny Koser's Linkedin Analytics