DMI (Digital Management, LLC)

• Develop key social acquisition tactics to boost lead, demand generation, and awareness initiatives in close collaboration with other teams and disciplines.
• Evaluate latest trends, data, tools, and strategies, and communicate their expertise in the social media space to executives and associates.
• Use buyer intent data, social selling, social marketing tactics, and tools to develop solutions to increase profitability and sales.
• Test and optimize content and campaigns, organize processes, develop best practices and guidance material, and execute multi-industry paid social
marketing campaigns.
• Manage fiscal duties related to forecasting, budget allocation, spend pacing, actualized spend reporting, and spend optimization.

Social Media Marketing Manager

TechnologyAdvice

• Coordinate direct response paid search and paid social strategies to achieve lead generation across all portfolios.
• Launch manage and identify optimization opportunities on paid media campaigns across Google, Microsoft, Facebook, LinkedIn, and YouTube ads.
• Recommend landing page strategies and consult on landing page planning and optimization.
• Lead day-to-day strategy and execution of paid media campaigns.
• Work with Audience Development department teams to share important findings that can be applied across disciplines.

Paid Media Specialist

QSR Automations

•  Plan, execute, and report on digital marketing initiatives
•  Develop, manage, and report on targeted email marketing campaigns and automations 
•  Test and optimize marketing campaigns to increase response rates through A/B and multivariate testing  
•  Identify key marketing segments to nurture relationships with potential customers 
•  Analyze and optimize of PPC campaigns across various channels including Google Ads, Facebook Ads, and more 
•  Report on website performance using Google Analytics and heatmapping tools 
•  Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Digital Marketing Specialist

ThinkSIGN 

• Create, develop, organize and manage robust content libraries for marketing needs as well as those of our customers
• Design and composite graphics, then implement them for various multimedia purposes
• Write clear marketing copy to promote our products/services
• Produce/edit marketing videos.
• Work with vendors to produce print materials and promotional items
• Aggregate industry articles and write original ones for company blog and social media.
• Conduct keyword research and use SEO guidelines to increase web traffic
• Manage and promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics

Marketing Manager

USA Cares

• Regularly create content to be distributed via inbound channels for USA Cares.
• Continually measure performance on conversion-focused projects via A/B testing and KPI
• Strategize, develop and manage key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead-generating forms
• Move projects forward based on data-driven decisions to reach business goals.
• Advocate for USA Cares through thought leadership via blogging, social media, and presentations.
• Keep the team up-to-date with the latest trends in content and digital marketing.
• Manage content creation freelancers as needed.

Digital Marketing Strategist

Integrity HR - Human Resources Outsourcing and Consulting

• Create and execute annual marketing plan.
• Evaluate effectiveness of marketing initiatives and give recommendations for future programs.
• Design new brochures and promotional pieces that are innovative yet consistent with the brand.
• Manage the company’s websites by editing and updating SEO-driven content.
• Develop and edit on going content for any related membership sites and in the corresponding CRM system.
• Research and write a weekly blog on HR issues.
• Post on the company’s social media sites to stay relevant and engage clients and community members.

Marketing Communications Specialist

CIMsystem

• Manage day-to-day marketing tasks and coordinating marketing projects and activities.
• Maintain an online presence including website content updates, social media groups.
• Video / Content Editing of Software Walkthroughs / Guides
• Coordinating company events and trade shows. Responsible for packing and shipping all event assets.
• Creating and writing promotional materials, website content, articles, publications, and other communication materials as required.

Marketing Coordinator

Element 502

• Design and manage client’s social media. 
• Design flyers, brochures, rack cards, and other collateral for Element 502 and clients. 
• Create and run social media ads and campaigns. 
• Serve as project consultant to determine client’s needs and guidance for their projects. 
• Maintain client relations. 
• Create logos for clients and branches of their company.

Director Of Digital Media

Risk Management Services Company

In my position as an Administrative Assistant, I was in charge of the following:
• Processed full-cycle Worker’s Compensation claims. 
• Managed time-sensitive documentation. 
• Maintained high level of confidentiality. 
• Utilized RiskMaster reporting system. 
• Gathered, prepared, and sent out requested claim information to attorneys. 
• Separated and prepared to mail medical and indemnity checks.

Administrative Assistant

Harshaw Trane

As Communications Team/Graphic Designer, I was in charge of the following:
• Designing informational materials for internal associates, including signage, postcards, and            
  internal newsletter
• Assisted with layout out bi-weekly internal newsletter using Constant Contact
• Designing and scheduling social media posts for company Facebook and Twitter
• Gathering material, created and edited videos for external events
• Designing invites, save the dates, flyers, and posters for internal and external events
• Updating branding on existing materials as part of a company brand refresh

Communications Team

Graphic Designer and Digital Marketing Strategist with 8 years experience and growing. 

Passionate about working alone or with a team to fulfill and exceed client needs, working in the Adobe Creative Suite and other programs to create collateral, email blasts, social media posts and ads, and landing pages, and serving as account management to provide clients with an outstanding and professional experience.

Check out my work at:
www.kaylinshackelford.com

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