Kayte Yerga Grady's Linkedin Analytics

An auto-generated list of my capabilities is just that—a list. And while those details may show I check the boxes of a senior copywriter, they don't guarantee results or that I'm a culture add. So, let's get into it! Who am I? Well ... I'm a "failed" freelance writer turned copywriter. Why is failed in quotes? Because I had a 100% satisfaction rate as a freelancer, worked across industries for great B2B and B2C companies, tried on different projects, and had fantastic success. But at the end of the day, I worked with ... me. And it turns out I need people the same way brands need people. The connection I feel from being around like-minded and valued individuals brings meaning and purpose to my job. I thrive in an ongoing loop of collaboration, feedback, and human connection. People are my ultimate jam. As a senior brand copywriter, I'm the ... Ignitor: The company and product positioning starts with me. I spark the messaging of products, features, and services to fit perfectly into the larger brand ecosystem. Then, I pass the torch to my colleagues and collaborate to create unified content and messaging that resonates with customers. Gatekeeper: I manage how the company speaks on behalf of the brand, ensuring consistency and alignment, and manage others as they do the same. I monitor, review, and collaborate across departments to ensure regulation with standards. I also own the brand voice and, through customer insights, interviews, and market research, ensure we know what our customers think and feel as much as they do. Driver: I keep my finger on the pulse of the big picture. I determine what works through competitive analysis, content optimization, and testing. I guide new methods and track attribution to increase conversion and revenue while saving the company time and resources—expediting the process from lead to sale. So that's me. I'd love to learn more about you. Some Skills: Self-starter | Enthusiastic | Curious | Creative Strategy | Marketing Strategy | Content Marketing | Brand Strategy | Committed | Exceptional Communicator | Entrepreneurial Mindset | Fun | Passionate | Collaboration