Astris Partners

At Astris Partners, we help B2B companies build predictable, scalable client acquisition systems that go beyond just booking meetings. We focus on full-funnel outbound sales, ensuring the entire process is optimized to drive real revenue growth.

How We Help
- Outbound Campaigns – Highly targeted strategies to engage the right prospects
- Sales & Marketing Assets – Optimized messaging and content to increase conversion
-Strategy & Execution – Ongoing iteration to improve performance and maximize results

Results in 2024
- Delivered as much pipeline as three full-time SDRs per client, saving $25K-$30K/month
- Built campaigns that outperformed industry benchmarks by 600%
- Secured meetings with companies like Amazon, Google, and Walmart

Who We Work With
We partner with B2B companies ready to scale outbound sales. To ensure results, we onboard only one new partner per month.

Customer Feedback
"Astris took our outbound from zero to 80-100 qualified opportunities per quarter. They refined our entire sales process and continue to bring new insights."
— Stu Brown, CCO, Medipro

"We've tried other business development firms—none come close to Astris. Their strategies consistently book high-quality meetings that convert."
— Nash Castle, CEO, Global IT

"Outbound often feels robotic, but Kevin and the team changed that. They iterated quickly and provided invaluable guidance that improved our results."
— Michael Boham, CEO, Skillsize

Interested in Working Together? Let's chat

https://cal.com/kp-astrispartners/20-min-consultation-call

Co-Founder

A-Leads

Strategic Advisor

Telescope

Imagine if Tinder and Apollo.io had a baby (sprinkled with clever AI) = welcome Telescope. 

A new, quick and easy (and fun) way to find your ideal leads for cold outreach.

get started for free - https://app.trytelescope.ai/sign-up?referral=dXNlcl8ybEYxd1d6MEl3YWdmcG5PV3dSMWxMQTVzWFI7S2V2aW4=

Maildoso

Maildoso is the only cold email infrastructure you need to land in the inbox. 

Setup burner domains and mailboxes in seconds.

Clay

Clay Creator

KP Business Development Ltd

Coaching founders of B2B SMEs on business development strategies

Founder & CEO

Country Navigator

Country Navigator is the No.1 platform for cultural intelligence and inclusion training.

We give individuals, teams and organizations the awareness, knowledge and skills to leverage the benefits of culture and build truly, inclusive global workplaces.

Our coolest new feature Fast Track, along with digital assessments, tools and learning pathways will help you navigate culture more effectively and more productively.

www.countrynavigator.com

Head of Sales (Fractional)

School Speakers

I have spoken at more than 100 events sharing my story of how I was bullied at school and how I overcame it and how that experience is the key to my success and drive - https://www.youtube.com/watch?v=9lSbEohjLnY (TEDx Surrey talk)

Motivational Speaker

As-tu Mange

As-tu Mangé translates to 'have you eaten' in French. Our mission is to end hunger by providing hot meals to those who need it most for every item sold. Since launch we’ve provided over 5000 hot meals across 9 countries.

Stay up to date with everything we're getting up to on socials. Tag us in your favourite ATM fits with @as.tu.mange

www.astumange.com

Founder

Ambl

Part of the founding team that launched Ambl to the World! 

Making Reservations is a chore. 
Going out on the fly has become a thing of the past. 
It's a world built for planners, not people who live in the now. 

From one venue, to another. Boosting the spontaneous community. 

www.ambl.co

Ambl is giving venues the power and platform to combat the last-minute cancellations and detrimental no-shows, while keeping everything quick, simple and most importantly, visible.

#WHERENEXT

Head Of Customer Experience (Founding Team Member)

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

“I’m not the decision maker”
 meets
“I just need one yes”

A love story no deal ever survives.

3 things that actually help avoid this mess:

- Ask early
Don’t pitch for 20 minutes just to find out they can’t say yes

- Aim higher
If they can’t approve the deal, they can’t save the deal

- Respect the no
Dragging it out helps no one. Not you. Not them

Sales is hard enough

No need to waste each other’s time 😅

Kevin  Patrick 🤝

Talks about #sales, #growth, #leadgeneration, #entrepreneurship, and #businessdevelopment

Helping B2B companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

30% of your pipeline is invisible right now

(and it's not because your outbound sucks)

Most companies lose their deals to broken data

- Stale contacts
- Duplicate leads
- Workflows that fail silently

Enriching the same person twice, emailing executives who left 6 months ago, and wondering why bounce rates hit 15%.

The problem is that the data is lying to them

I just mapped out the 15 Clay audits that recover 30% of lost pipeline without spending a dollar on new leads

Resource includes

→ Enrichment waterfall optimization
→ Email validity systems
→ Deduplication logic
→ Data freshness loops
→ Funnel stage accuracy

and much more…

Each audit targets a specific leak in your revenue engine

Run these weekly, depending on your scale.

Want the full breakdown with implementation steps?

Comment "CLAY" below and I'll send you the complete audit guide.

(Must be connected to receive it!)

Remember when you thought cold email was dead? Yeah, me too 👀

I was sending 100s of emails and still got no reply

Tried every guru-approved subject line, added fancy personalization tokens like, and used all the templates.

Nothing worked 🤷

Watching everyone else talk about their fully booked calendars while I couldn't even get a single reply. 

I started thinking maybe I needed a huge audience first but you know what’s the worst part?

I knew my service could help these people but I couldn't even get them to read my message.

Then I stopped trying to sound like a marketer

And the result? 5 paying clients in 3 weeks. 1 referral chain that's still going

That’s when I realized you don't need 10K followers or any fancy funnels.

You just need the right message, the right person and the right timing.

Swipe the carousel to see how I landed those clients 👇

Kevin  Patrick (KP) 🤝

How I Landed My First 5 Clients Using Cold Email

Everyone thinks they've maxed out their TAM.

They haven't…

Last quarter, I was talking to a friend and he said… ‘’I told my team to expand to adjacent marketers… We've contacted everyone in our ICP’’

But here's what actually happened:

They didn't max out their TAM, they maxed out their tool's coverage.

When you use a single enrichment provider, you're not seeing your full addressable market

You're seeing whatever that one database managed to scrape.

And the other 30%? Sitting in regional providers, niche databases, and sources your tool doesn't touch.

So while you're changing your strategy and lowering your ICP standards...

Your best fit prospects are just sitting there… Unreached 🤷

Whenever teams come to me with this, I recommend BetterContact. 

It aggregates 20+ data sources, verifies across 4 layers, and only charges for valid contacts.

And because these prospects are least contacted, they convert at higher rates

So, Before you expand to a new market, Ask yourself… 

"Have I actually reached my entire TAM, or just the 30% my tool can see?"

What 70% of Your ICP Never Tells You

The best sales email I ever saw had a terrible copy

I'm not kidding

I was reviewing outbound strategies with a client last week, and they showed me an email that got a reply in 11 minutes

No clever hooks or any polished value prop. 

Just a quick note saying ‘Saw your team just announced Series B - congrats.’

I reviewed their other emails too

Beautifully crafted emails with perfect cas studies… All sitting in the inbox with zero response

That's when I realized that most of use are losing deals not because pitch is not good enough

It’s because we are sending the right message at the wrong time 

This is what that simple email got right

The prospect had just announced their Series B. They were in growth mode. 

It was exactly what they needed to hear at that exact moment.

Most of the time it's about timing and 4 lines average email can outperform every polished pitch because it arrived at the perfect moment.

So, stop obsessing over perfect words and start obsessing over perfect timing.

Why do agencies burn 30% of their Q4 pipeline… while their competitors close record deals?

It's simple… high performers fix their backend before peak season hits.

If your agency just adds more leads and hopes for the best… I’m sure you have seen many outdated lead lists and dozens of emails in spam

Here is a better way

You don't need more outreach volume, you need cleaner infrastructure.

One platform that handles everything from lead sourcing to client dashboards.

That's why I recommend Saleshandy

All operations in one place
- White label dashboards for clients
- Zero tool-switching
- Deliverability monitoring

Clean systems that scale without breaking because clients don't care about your tech stack.

They care about booked meetings.

And with Q4 at its peak, now's the time to fix the foundation

Saleshandy BFCM Deal: 50% OFF annual plans | Code: BFCM50 | Nov 17 – Dec 1

Swipe the carousel to see where your pipeline is leaking 👇

Why do agencies burn 30% of their Q4 pipeline… 

Warning ⚠️

This post will change how you read prospect replies forever.

Because once you see the real meaning…

You can’t unsee it.

What they say vs what they mean is two different worlds.

- Let’s circle back next quarter = Please disappear
- Send more info = I need an escape route
- Now’s not the right time = I don’t care right now
- We already have a solution = Don’t make me change
- Sounds interesting = It really doesn’t
- I’ll forward this = Straight to the bin

We’ve all fallen for at least one of these.

Some of us built a whole forecast on it 💀

Be honest…

Which one of these has wasted the most of your time? 😭

What if Prospects Wrote What They Really Meant

Most of us think that outreach isn’t working because of targeting or messaging.

But in reality, the tools creates the problem long before the strategy does.

Here’s the exact 4-step breakdown I use when evaluating LinkedIn outreach platforms and why most tools fail the test

Step 1. Setup Time
If it takes more than a few minutes to connect accounts, launch a campaign, and understand the interface…

It’s already costing you more than it’s helping you.

Step 2. Reply Management
Your outreach isn’t limited by how many messages you send, it’s limited by how many replies you miss.

Your team shouldn’t be jumping between tabs, inboxes or browser sessions just to respond

Step 3. Outreach Capacity
Ask this question directly:

“Can this platform scale with me or will it cap me?”

Most tools will limit you to one profile or one rep.

Good for beginners but terrible for teams or agencies who need to distribute volume across multiple profiles.

Step 4. Stability
If your outreach tool breaks, glitches, disconnects, or throws random errors…
your pipeline does the same 🤷

Automation doesn’t win because it sends more messages…

It wins because it removes friction you didn’t even realize was slowing you down.

Comment ‘TOOL’ and I’ll send you the tool we use

Why brilliant copywriters get zero replies and it’s their fault, though

We all know those copywriters who can write the best headlines

Craft stories that sell and make words dance on the page

But when it comes to cold email, they can’t do anything

Let me explain what’s happening here

The problem is not with the copy, 17% of cold emails never even reach the inbox. 

They're filtered out before anyone reads a single word

They write perfect copy and it still lands in spam

Cold email isn't just copywriting but a complete systems thinking, including

→ Sender reputation → Domain health → Deliverability infrastructure → Spam filter navigation

So, what do we do now? Fix your foundation first.

And we recommend Saleshandy for this.

Warm-up and sender rotation keep domains healthy, while sequence score checks your copy before launch. 

Inbox placement testing catches issues early.

Once deliverability is dialed in, even average copy performs. 

And when it's broken, even brilliant copywriters look bad.

Why Great Copywriters Still Fail At Cold Email

LinkedIn taught me how to grow and how easy it is to lose yourself while doing it

I didn’t notice it at first, but it crept in slowly 

One more message to send, one more follow-up to check.

I kept telling myself it was just part of the game…

This is what consistency looked like

But somewhere between all the tabs and spreadsheets, I stopped enjoying the conversations that once made this platform special

No… the purpose was not to connect anymore but to keep up

And the truth is, that kind of work doesn’t scale.

Not emotionally or sustainably. 

Then on one Friday evening, I shut my laptop and realized something very simple:

If a system depends entirely on my constant attention, it isn’t a system… It’s a trap.

That weekend, I rebuilt everything from scratch.

Not to chase faster results but to make space for slower, better ones.

I started using a few quiet tools to take the weight off…

One of them was Aimfox.

Just a small way to bring calm back into my workflow.

To organize conversations, automate the repetitive parts,

And off course… leave room for the human parts that actually matter

These days, I spend less time doing outreach and more time talking to people again

And slowly everything started to make sense

The inbox felt lighter and work began to breathe again 

Sometimes scaling is not related to doing more… its related to doing things differently

Happy Friday ✨

P.S. The dog’s still confused why everyone’s aiming at foxes when squirrels exist.

Hey there, Kevin here from Astris with something that's completely changed how we handle sales conversations. Most people use AI note takers just to a

Open article: Why AI Note Takers Are Your Secret Sales Weapon by Kevin Patrick (KP) 🤝 • 3 min read

Why AI Note Takers Are Your Secret Sales Weapon

Every rejection felt personal to me.

In my 20s, a single ‘no’ could ruin my entire week.

Not because I wanted approval, but because I attached my worth to outcomes I couldn’t control.

I still remember that evening clearly

I had just been turned down for an opportunity I’d spent 3 months preparing for

I walked into my parents home that night feeling smaller than I wanted to admit

I was sitting at their dining table, pretending everything was fine.

My mum kept asking if I’d eaten

My dad kept telling me to take it easy

They didn’t know the details

They just sensed something was off in the way parents always do

But inside, I felt like I’d disappointed all of us, even though the rejection had 
nothing to do with them.

Rejection has a way of making you forget the parts of yourself that are still whole 

It took me years to understand something simple:

A rejection isn’t a verdict, it’s just a moment.

One person’s decision

One company’s timing

One path that wasn’t meant to open yet

When I look back, the roles and opportunities I didn’t get ended up redirecting me to the ones I needed.

The rejections that broke my confidence also built my character

Those pauses forced me to grow

So, if you’ve been rejected recently, I hope you remember this:

You’re not being pushed down.

You’re being pushed forward.

The world has a way of opening the right door once you stop trying to force the wrong one.

Every ‘no’ carries a quiet message if you listen closely

Something greater is being built behind it

Waiting until you're "ready" is the fastest way to fall behind.

I see it all the time:

People who want to launch a product spend 3 months perfecting the features.

People who want to master a new skill binge every course before trying it once.

People who want to start outbound spend months studying frameworks.

By the time they're ready, things have changed.

The tools have updated.

The market has moved.

And they're back to square one.

Here's what I've learned building Astris Partners:

You don't need to score 10/10 before you start.

You need to score 6/10 and learn the rest on the job.

Because here's the truth most people won't tell you:

Even if you knew everything, you'd still make mistakes.

The difference?

People who start imperfect learn what actually works.

People who wait for perfection learn what theoretically should work.

One builds a business.

The other builds a reading list.

This hit me hard this week.

I was advising a founder who kept delaying their launch.

"I need to read one more book on positioning."

"I want to watch a few more tutorials on the tools."

"Maybe I should take another course."

Meanwhile, their competitors were in market.

Learning. Adapting. Winning deals.

The gap wasn't knowledge.

It was action.

Look, I'm not saying skip the learning.

I'm saying learn and do at the same time.

In 2025, everything moves too fast to wait for perfect.

AI tools evolve weekly.

Best practices shift monthly.

Market conditions change overnight.

If you wait to know everything, you'll always be chasing.

So here's my Friday challenge:

Pick one thing you've been "preparing" for.

And start it Monday.

Imperfect. Incomplete. In progress.

Because the only way to get good at something is to be bad at it first.

And the only way to learn what works is to try what might not.

Your future self will thank you for starting messy.

Not for waiting perfect.

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