SF AppWorks

Lead and direct all marketing and content activities for the company.
Executive producer of The Next Great Thing podcast.
Develop and execute mulitchannel marketing campaigns that generate leads, increase brand awareness, and drive sales.
Lead brand and partnership marketing initiatives, including live events, conferences, and speaking opportunities.
Manage the agency's website and social media channels.
Create and publish high-quality content that engages and informs the agency's target audience.
Work with the sales team to develop and execute lead generation strategies.
Track and measure the results of marketing campaigns and make adjustments as needed.
Stay up-to-date on the latest marketing trends and technologies.

Head of Marketing and Content

Marketing and Content Director

Self employed

Podcast Producer | Writer | Content Creator

SapientNitro

• Sole production manager for all Ram brand (a division of Chrysler) online advertising campaigns, ensuring 100% client satisfaction via on-time, on-budget and on-scope project development and completion
• Partnered cross-functionally with internal account, analytics and creative teams as well as external publisher partners such as AOL.com, MSN.com, CBSSports.com, USAToday.com and SI.com on high-profile rich media ad executions
• Collaborated with partner agencies (The Richards Group, Ignite Social Media, Universal McCann) in securing media buys, acquiring creative assets and handing off project deliverables under strict deadlines
• Worked cross-functionally to proactively identify and manage project risks/issues and set quality and performance standards across multiple online advertising initiatives

Interactive Program Manager

Metacafe

•	Drove national and international advertising sales with leading entertainment, automotive, CPG, and telecom brands including NBC Universal, Paramount Pictures, Verizon, Chrysler, EA Games, Nintendo, Microsoft, and Hyundai 
•	First and primary point of contact for national and international digital advertising sales teams in crafting custom creative brand solutions for larger-scale ($75k+) proposals and strategic business initiatives 
•	Managed the development and creation of sales support materials for all partnership opportunities including promotional presentations, sales collateral, sponsorship opportunity one-sheets, sizzle reels, client wrap-up reports, campaign case studies/third party independent research and supporting marketing materials
•	Worked in conjunction with the editorial programming team to create custom content packages and sponsorships within premium video entertainment channels by developing and managing calendars identifying key entertainment events and product launches
•	Coordinated and provided on-site support for sales meetings and industry/trade marketing events

Sales Development & Marketing Manager

Glam Media

•	Managed campaign launch queue of behaviorally and demo-targeted online advertising campaigns across the Glam Media network, comprising over 1,400 publishing partners and proprietary Web sites
•	Scrutinized campaign performance metrics for top advertisers (Unilever, Macy’s, WalMart, Proctor & Gamble, Target), reporting positive results and necessary optimization tactics to national sales team
•	Monitored campaigns’ performance to ensure full delivery and maximum company revenue
•	Generated and analyzed internal and third party reports for campaign reporting, optimization, and invoicing
•	Troubleshot operational campaign issues with internal, offshore and external parties

Senior Campaign Manager

Flixster / Rotten Tomatoes

•	Managed flow of online advertising operations for Flixster and Rotten Tomatoes, including inventory, proposals, creative, insertion orders, campaign optimization, finance, and client, vendor, and partner relationships. 
•	Collaborated daily with the direct sales team to craft customized sponsorship proposals that included tiered pricing structures for film and television studios such as Paramount, Warner Brothers, Universal, Sony, NBC Universal, ABC, Disney, and Fox. 
•	Worked closely with engineering and product teams to develop new ad products and perform QA checks on product launches and all creative executions across Flixster media and Rotten Tomatoes (Flixster.com, Flixster-on-Facebook, Flixster-on-MySpace, Flixster iPhone, Android, and BlackBerry mobile applications, and RottenTomatoes.com). 
•	Innovated, standardized, and communicated the Flixster/Rotten Tomatoes online ad specifications, writing marketing and PR copy, and delivering flawless campaign/account management from initial execution to final reporting for all contracted ad campaigns.

Advertising and Sales Development Manager

Digitas

•	Managed all aspects of interactive online advertising and e-mail campaigns for a Fortune 500 client, producing detailed project schedules, budgets, and risk-management plans. 
•	Worked closely with premier Web sites to successfully implement robust and innovative rich media executions. 
•	Coordinated project deliverables with third-party rich media vendors and internal agency creative, technology, and marketing leads to ensure team stayed on-track with project development. 
•	Maintained status reports and lead client status meetings and training sessions for new hires. 
•	Proactively identified opportunities for improvement and process optimization.

Senior Associate, Delivery Management

Whole Systems

•	Directly scheduled/managed approximately 15 coworkers, including medical writers, editors, graphic designers/medical illustrators, and administrative staff, for more than 20 deadline-driven projects. 
•	Prepared proposals and tracked budgets for print- and Web-based pharmaceutical product-knowledge learning systems and workshops created exclusively for the pharmaceutical industry. 
•	Acted as primary client contact, developing lasting, successful relationships with clients including Pfizer, Wyeth, Schering-Plough, Abbott, and Daiichi Sankyo.

Client Relationship Manager

•	Edited/proofread medical and pharmaceutical learning systems and workshop curricula for accuracy, consistency, and proper grammar/syntax at all stages — from RFP to mechanicals. 
•	Worked under tight deadlines on over 60 different projects, and acted as the primary point person for the editorial department.

Medical Editor

If you need creative podcast execution and production, content creation, or brand marketing mojo, I've got you. I specialize in helping big companies, startups, and the people who lead them tell their story, get noticed, and grow. 

For more than 10 years, I've worked with a range of companies including Care.com, Live Nation, C Space, Interbrand, Thinknear (now InMarket), Neato Agency, Kevin Lyman Group, and SF AppWorks. My words have appeared everywhere from ebooks and white papers to homepages, case studies, blogs, and well-respected publications including Harvard Business Review, Fast Company, Forbes, Ad Age, and Adweek.

Currently, I am the Head Producer of The Next Great Thing, a podcast that explores breakthrough digital experiences and transformative technologies – and the leaders behind them that make them great. Check it out at www.sfappworks.com/podcast. 

If you want to learn more, say hi, or talk about Beyoncé, let's connect. I'd love to hear from you!

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