Essity

- Transforming data into clear insights that drive business growth and strengthen brand positioning. 
- Leveraging digital behavioral data to identify market opportunities and refine marketing strategies, ensuring that their efforts are aligned with the dynamic needs of global markets. 
- Collaborating with cross-functional teams to turn insights into data-driven strategies across all business segments, enhancing the company’s competitive edge and market presence.

Global Digital Analyst / Consumer Goods

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Brand Building
- Analyse target markets, marketing, industry trends, the competitive landscape and in-depth interviews to gain insights and a deeper understanding of the ICP (ideal customer profile) , information needs, pain points. (tools: empathy maps, personas).
- Responsible for researching and defining brand positioning and shaping the brand identity and personality
- Use compelling storytelling and future visioning to drive consensus, alignment, and implementation of visions.

Marketing Strategy
- Responsible for developing and implementing a growth marketing strategy, from analytical tasks e.g customer segmentation, customer journey, SEO, website performance to creative tasks e.g content and web messaging. 
- Optimising marketing activities through managing content creation and data-driven analysis (google analytics, looker studio)

Marketing Lead

Digital Product School by UnternehmerTUM

Developed a digital communication strategy for the BMW Group to increase the awareness and engagement about how they’re using SAP technology to become a sustainable car manufacturer.

- Developed a robust and effective digital communication strategy that drove favorability and positive awareness and reputation.
 - Synthesised complex topics into simple, engaging brand stories and marketing messages.
- Applied customer-centric design methods and tools to develop and validate a marketing communication campaign for millennials. (Empathy maps, Personas, Future state customer journeys)
- Worked closely with C-level stakeholders to identify new value pools and maximize business value for the BMW Group, SAP, and customers.
- Applied and customized various strategic frameworks to identify opportunities for new experiences, propositions, and services then helped converge thinking around feasible, viable, and desirable messages for a digital marketing campaign.

Product Marketing & Communications Manager

E-learning

- Content Strategist, LinkedIn Learning
 - Digital Marketing Specialist, LinkedIn Learning
 - Prototyping, Human-Centred Design, Acumen Academy
 - Lean Start-up, Acumen Academy
 - Google Analytics Advanced, Google Academy
 - UX Foundations, LinkedIn Learning

Upskilling / COVID Job Gap

Bioprocol

- Further developed the product positioning and messaging, informed by user research, market insights, and product understanding.
- Analysed industry data across regions to find market gaps and trends for future growth opportunities.
- Developed the market launch plan for existing and new products.
- Set up the communication strategy across channels.

LEXIA Insights & Solutions

-	Market and Customer insights: Leveraged customer research to develop the customer profile, frame future growth opportunities, innovate go-to-market strategies, product portfolio optimization.
-	Brand Strategy: Developed the brand promise, the customer benefit ladder, brand character and identified the brand message at each stage of the customer journey funnel.
-	Planning Creative: Wrote creative briefs to execute the brand strategy in liaison with the copywriter and creative team.

Senior Insights Consultant - Beauty and luxury brands

Grupo Axo®

- Drove the development, ideation and strategic thinking of creative marketing solutions in terms of brand collaborations (e.g Johnny Walker), promotions, seasonal campaigns, brand activation and influencer marketing.
 - Worked closely with CRM, Shop Management, Merchandising, Performance Marketing, Public Relations, Social and IT  to identify new opportunities and perception gaps to drive brand equity and increase e-traffic.
 - Maximised PPC, display, and retargeting campaigns in conjunction with external agencies.

Marketing Manager - USA, UK Fashion Brands (Coach & Thomas Pink)

University of Warwick - Warwick Business School

Master's thesis:
The impact of social media in building brand equity: Applying netnography to explore brand engagement, brand loyalty and brand advocacy through Facebook and Twitter.

• Data: 31, 496 Facebook posts (text and images), and 23,829 Tweets were analysed through NVivo  (a qualitative data analysis software).

Postgraduate Student, MSc in Marketing and Strategy

Natura

- Brand Communication: Led the brand communication strategy and event management to introduce and elevate brand identity, ensuring global alignment while catering to local market nuances.
 - Innovative PR and Media Strategies: Implemented groundbreaking PR tactics that significantly increased media coverage by 140%, crucial for driving brand visibility and engagement in a new geographic market.
 - Led daily operations and budget management for a diverse marketing team, including digital, product, graphic designers, and demand planning.

Advertising and Corporate Marketing Manager 

LVMH Fragrance Brands

- Developed and led local BTL marketing strategy, significantly increasing market share, revenues, and profitability .
 - Enhanced brand visibility and reach through ATL campaigns leveraging magazines, newspapers, TV, and PR efforts.
 - Optimised product portfolio and distribution strategies based on CRM and sales data.
- Managed an extensive fragrances product portfolio, designed product strategy, and developed national retailer events in collaboration with Sales and Trade Marketing.
-Track, analyze and report product performance per retailer.

Product Marketing Manager - Parfums Givenchy

-Coach and develop sales team on how to deliver an elevated, unique, and memorable shopping experience (client focus, brand storytelling, product benefits)
- Closely follow and monitor Mystery Shopping program to meet brand objectives and measurable targets.
- Conduct retail KPIs data analyses and implement L&D plan based on areas of opportunity.

Training Manager Skincare & Fragrances - Kenzo Parfums

Experienced marketing professional skilled at blending strategy, brand marketing and analytics.

I hold a master's in Marketing and Strategy and thrive on using data-driven approaches. My mission? Making brand experiences better for everyone 

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