Marquis Companies

Sr. Marketing Strategist

• Directed strategy development for 5+ brands by conducting market research, generating analytical insights, and developing marketing initiatives, improving brand engagement by 19% across campaigns. • Created strategic go-to-market plan and pricing strategy for mobile app by conducting market research, defining value proposition, and setting price tiers and options, increasing monetization by 13%.
• Lead creation of marketing campaigns by highlighting user benefits and customer stories, increasing SaaS trial rate by 54%.
• Managed consumer behavior research for major sports brand, improving international branding strategies.

Market Researcher & Marketing Strategist

Semler Health 

• Created and managed content marketing strategy resulting in 564K website visitors, growing app users from 0 to 2.4K.
• Managed PPC campaigns to 6.2 million Facebook users, keyword analysis, ad copy, A/B testing, and audience targeting, growing Facebook followers by 230%, Instagram by 307%.
• Directed brand positioning and media strategy, targeting influencers and major media, greatly growing brand awareness.
• Managed app rebuild and UI improvements, including UX, payment system, and in-app promo system, improving in-app messaging.

Marketing Director

Elance

• Supervised 15+ creative & technical staff by providing staff training & development, delivering support, and assessing performance, enhancing productivity.
• Developed customer referral program, researching target audience, developing program, and optimizing, increasing sales by 19%.
 
• Managed design and development of in-house opt-in email marketing software, defining requirements, using collaboration tools, providing feedback, empowering company to improve conversion rate by 9%.

Direct Marketing Manager

Proactive and meticulous Marketing Director with 10+ years' experience of developing marketing strategies, leading marketing initiatives, and managing team members. Well versed in conducting market research, increasing brand awareness, and performing marketing data analysis.

Taplio

Keith Monaghan's Linkedin Analytics

Keith Monaghan

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