Marquis Companies

Sr. Marketing Strategist

• Directed strategy development for 5+ brands by conducting market research, generating analytical insights, and developing marketing initiatives, improving brand engagement by 19% across campaigns. • Created strategic go-to-market plan and pricing strategy for mobile app by conducting market research, defining value proposition, and setting price tiers and options, increasing monetization by 13%.
• Lead creation of marketing campaigns by highlighting user benefits and customer stories, increasing SaaS trial rate by 54%.
• Managed consumer behavior research for major sports brand, improving international branding strategies.

Market Researcher & Marketing Strategist

Semler Health 

• Created and managed content marketing strategy resulting in 564K website visitors, growing app users from 0 to 2.4K.
• Managed PPC campaigns to 6.2 million Facebook users, keyword analysis, ad copy, A/B testing, and audience targeting, growing Facebook followers by 230%, Instagram by 307%.
• Directed brand positioning and media strategy, targeting influencers and major media, greatly growing brand awareness.
• Managed app rebuild and UI improvements, including UX, payment system, and in-app promo system, improving in-app messaging.

Marketing Director

Elance

• Supervised 15+ creative & technical staff by providing staff training & development, delivering support, and assessing performance, enhancing productivity.
• Developed customer referral program, researching target audience, developing program, and optimizing, increasing sales by 19%.
 
• Managed design and development of in-house opt-in email marketing software, defining requirements, using collaboration tools, providing feedback, empowering company to improve conversion rate by 9%.

Direct Marketing Manager

Proactive and meticulous Marketing Director with 10+ years' experience of developing marketing strategies, leading marketing initiatives, and managing team members. Well versed in conducting market research, increasing brand awareness, and performing marketing data analysis.

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