Workday

Responsible for the platform product marketing team that oversees key cross-functional areas including Full Platform Storytelling (Rising Keynote & Customer Stories), GTM Segment Ops & Enablement, Product Release Communications (R1 & R2 Management), Pricing and Packaging, Solutions Marketplace (Launched Sept 2023), App Extend Platform Workflows (iPaaS & RPA Connector), and AI Marketplace (GA in 2024), Generative AI Use-Cases for Workforce Planning and Platform, and Services Marketing Portfolio (Professional Services & Subscription SKUs under our Chief Customer Officer).

Vice President, Product Marketing

Workato

Led a global team of 40 across brand/creative services, regional field marketing, campaigns, events, community, customer advocacy, public relations and Comms, developer relations, and content marketing. Launched ‘Automate’ conference virtually and then introduced annual in-person with corresponding roadshow events across NA, EMEA, and APAC. Partnered with segment sales leaders in collaboration on pipeline planning across net-new and customer upsell/cross-sell.

Vice President Corporate Marketing

Tebra

Reporting to the President/Chief Revenue Officer, I am responsible for the greater marketing organization. We are driving a SMB market awareness and pipeline engine that drives high-quality B2B marketing programs, sales/field enablement, and other GTM campaigns that convert to predictable sales qualified opportunities. I drive the marketing strategy and leadership across; PR/communications, creative, content marketing, marketing operations (MOPS), sales/field enablement, pricing & packaging, and product marketing for the SaaS-based leader in medical practice management software at $300M  in ARR with 18-20% YoY growth. 30+ employee marketing  organization. <br><br>

Vice President, Marketing

jobpal (acquired by SmartRecruiters)

GTM planning and Product marketing strategy/content for solutions that features the power of Generative AI for HCM/Talent Management personas. Acquired by SmartRecruiters in 2022.

Marketing Advisor

BlackLine

Reporting directly to BlackLine's Chief Strategy Officer, I serve a passionate team of 25 BlackLiners dedicated to building the BlackLine brand and telling our differentiated story to a global audience—every day. I was responsible for developing and executing branding, global event and content strategies that drove engagement, growth and enhanced brand equity and awareness, drove both top and bottom of funnel performance for BL and raised overall business awareness.

Leadership across field marketing, events, brand, creative services, ABM and programs, and customer advocacy.

Built the product marketing function and go-to-market strategy at BlackLine across Mid-Market, Enterprise, and Strategic segments. From the ground-up, I hired and built the product marketing, analyst relations, and client marketing functions to increase the sales win rates, enable greater deal sizes, and launch ambitious products that newly targeted CFO/CAO buyer personas. My team built effective core product positioning and messaging, sales narratives, complete pricing updates and analysis, product/solution packaging, content marketing, sales tools, competitive data, quarterly W/L analysis, client advocacy, and multi-product ROI/case studies. I led a team of (10) product marketing managers and a client marketing manager. We established the ‘Finance Controls and Automation’ category and built the ‘Trust is in the Balance’ narrative. In this role, BlackLine received its leadership placement in Gartner's inaugural Magic Quadrant for Finance CPM in 2016- then consistently improving placement in 2017, 2018, and beyond.

First product marketing hire at BlackLine. Brought in to oversee platform/product marketing, analyst relations, and client advocacy. Joined BL at $65M ARR in 2014.

Senior Director Product Marketing

Cornerstone OnDemand

Global responsibility for the product marketing, partner marketing, and vertical & industry solutions marketing teams for Cornerstone OnDemand through significant hyper-growth.  My energetic team of global marketers focused on managing the go-to-market execution, product and vertical campaigns, sales tools and effectiveness training, content marketing strategy, client lifecycle messaging, and industry/analyst relations.  In my time at Cornerstone, my team launched (3) products, named a 'leader' in each Gartner Magic Quadrant and Forrester Wave, and acquired (1) company- my team had a significant role in working with Cornerstone executives in assuring those initiatives were successful for the business.

Director of Product Marketing

Blackboard

Lead solutions marketer for Blackboard SaaS offerings across Blackboard Connect and Xythos Document Management. Delivered strategic positioning and ROI/use-case content and sales enablement. Partnered with sales and partner channel teams to upsell cloud solutions into Blackboard install accounts across higher education, State and Local government, and Healthcare.

Senior Product Marketing Manager

Quest Software

Various product marketing and industry solutions roles supporting ITAM and ITM SKUs across the Foglight portfolio.

Develop positioning and messaging informed by user research, market insights, and deep product understanding.  Work with the global marketing and comms teams to develop a strategy to create awareness with CIOs, CISOs, CTOs and drive thought leadership across the C-suite.
Partner with brand, creative, thought leadership to deliver differentiated and engaging content, influence appropriate inclusion across campaigns, and work with PR and analysts to drive industry awareness and credibility.

Passionate about technology, driving digital transformation, and powerful storytelling. 
 

My areas of expertise include growth strategy, product marketing, communications and media, go-to-market strategies, org design, leadership development, innovation management, mergers & acquisitions, leadership, category-creation, brand building, public speaking, and sales transformation.

AREAS OF EXPERTISE
Product Marketing | Value Proposition Development | Messaging & Positioning | GTM Strategy & Execution | Market Sizing & Opportunity | Industry and Competitive Insights Development | Strategy Planning & Execution | New Product Development | Product Development Influence | Pricing and Packaging Strategy | Customer & Prospect Storytelling | P/L Ownership | Experimentation and Innovation | Customer Retention | Team Development | Build & Hire Top Performing Teams | Global Marketing | Marketing Technology

Taplio

Keith Tyndall's Linkedin Analytics

Keith Tyndall

Want to drive more opportunities from LinkedIn?