Zendesk

- Utilized and maintained our LeanData instance (Flow, Account-to-Lead matching, Territory sheets, Round Robins, etc.) to efficiently route Leads to our various regions and market segments.
- Pioneered the integration of Slack with LeanData to increase first touch SLAs by 13% across all regions and market segments. 
- Managed and maintained our 6Sense instance to ensure our sales teams are equipped with the tools necessary to work the highest intent scoring leads. 
- Led initiatives in flow building, field and page layout customization, user and profile management, account and territory assignments, report and dashboard creation, and data cleanup to optimize lead management processes in Salesforce.
- Collaborated with a small team to replace Zendesk’s existing MAP, Eloqua, with Marketo.

Marketing Operations Analyst

AIME

- Responsible for maintaining, troubleshooting, and optimizing team specific apps within Salesforce to better deliver and track data for AIME partners and members. 
- Created and maintained contacts and accounts within Salesforce.
- Customized Lightning App pages to better serve AIME's Partnership and Membership team.
- Utilized Flows, Process Builder, Workflows and Validation rules to streamline business functionality.
- Installed third-party packages through the AppExchange and managed integrations for the company's Salesforce enterprise. (DocuSign)
- Created Journeys and lists within in Salesforce Marketing Cloud to better serve our membership and content team.

Jr. Salesforce Administrator

Round Hill Music

- Imported licensing statements into iMaestro
- Prepared and manipulated royalty data in Microsoft Excel
- Maintained accurate client information within Round Hill Music databases; iMaestro & Salesforce 
- Communicated and provided assistance to clients, songwriters, and heirs
- Tracked publishing royalties

Coordinator, Royalty Services

Naxos Music Group

- Maintained automated catalog uploads to Harry Fox Agency
- Secured mechanical licenses through Harry Fox Agency, CMRRA, SODRAC, or directly with publishers and composers. 
- Aided in the growth of company PPI and PPL representation in Europe and South American territories.
- Assisted with maintaining the integrity of RoyaltyShare.
- Maintained accurate accounting of represented labels by reading and recording various contracts across company departments.
- Created statements for and communicated with hundreds of represented labels for Naxos's quarterly mechanical process.
- Navigated, extracted, and analyzed the data from various company databases.

Music Royalty Analyst

PowderKeg Records

- Founder & CEO of PowderKeg Records, LLC.
- PowderKeg Records is an independent record label that is dedicated to promoting the local music scene in WNC.
- We offer clients a 360-deal where we handle every aspect of an artist's professional career, while also offering clients the option to select us to assist them with artist branding, booking, marketing, audio engineering, distribution, publicity, copyright services, or general artist management.

Marketing Director

- Managed artists located in Asheville, NC
- Provided clients with Branding, Marketing, Digital and Physical Distribution, Copyright Guidence & Registration, PRO Registration, Booking, Live and Studio Audio Engineering, & Post-Production work

Artist Manager

Red Oak Recovery

- Served as Event Coordinator for Red Oak Recovery's two annual conferences; CSOYAT & Women's Conference.
- Analyzed and rebranded Red Oak Recovery’s marketing material.
- Created high quality graphic design, video, and audio pieces within the Adobe Creative Suite and Avid Pro-Tools.
- Drafted and published press releases and maintained the company’s three social media pages.
- Managed job postings on Red Oak Recovery’s applicant tracking site, monitored and screened applicants for positions, and published job advertisements on specialty recruiting sites.
- Screened and provided information on our three different programs to prospective clients, client families, and referring professionals.

In addition to my Administrative & Marketing responsibilities, I also served as the interim Salesforce Administrator for the last 9 months of my time at Red Oak Recovery.

- Performed day to day administrative functions including user account maintenance, creating and exporting reports and dashboards, importing leads and referral account information, and other routine tasks.
- Tracked and delivered performance updates on recently implemented CRM strategies, as well as discussed and implemented new strategies that aligned with the company’s long-term goals.
- Created training documentation for employees within the company to be able to optimize Salesforce effectively.
- Created and managed custom objects, fields, layouts, and validation rules.
- Built custom processes, app pages, and flows.
- Maintained security through roles, profiles, and permission sets.
- Assisted in the implementation and migration of users from Salesforce Classic to Salesforce Lightning.
- Created reports using SOQL queries and Salesforce Lightning.
- Implemented and maintained connection to multiple SaaS systems (Zendesk & DocuSign) that increased efficiency, reduced costs, and scaled successfully with organizational growth.

Administrative & Marketing Coordinator

Sedgwick Studios

- Served as an Assistant Audio Engineer and Videographer at Sedgwick Studios in Flat Rock, NC

Audio Engineer

Echo Mountain Recording

- Served alongside the head of the business office, as well as assisted audio engineers with a handful of sessions in both the API and The Church. 
- While assisting with duties inside the studio, I was also able to serve the business office by helping with outside events (ex. Beyond The Page Festival)

Audio Engineer Intern

I am a dedicated Salesforce Administrator and Marketing Operations Analyst with over 6 years of experience in optimizing CRM systems and driving marketing efficiency. Known for my analytical skills and creative problem-solving, I excel in leveraging data to enhance business operations and deliver actionable insights.

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