Kellie Bailey

Director of Ecommerce

Guthy|Renker

VP of Ecommerce

Cartstars

Los Angeles City Lead & Founding Member

Mrs. Fields Gifting and Licensing, LLC

Head of Ecommerce

Brighton Collectibles

ZEHNER

CLIENTS: Universal Studios Hollywood and Orlando, Soylent, Planet Blue, Johnnie-O, San Antonio Museum of Art, Fiji Water, JNSQ, Only Natural Pet, Tailored Pet Nutrition, Rachel Zoe Box of Style, BH Cosmetics, Haus Labs by Lady Gaga, Glow Recipe, SunBum, Skybound Entertainment, Califia Farms, SunnyLife, Kendall+Kylie

Sr. Commerce Strategist

Playboy Enterprises, Inc.

-Define Ecommerce strategy for revenue growth in the long and short term. 
-Owned website optimization and feature enhancements to ensure best in class user experience
-Full creation and management of P&L for DTC commerce 
-Defined marketing and sales strategies 
-Oversee Creative, Merchandising, Customer Service, Operations, Supply Chain, Analytics, Consumer Engagement and Inventory for digital channel 
-Managed development and implementation of all e-commerce content and best practices for including content, email, CRM, SEO, SEM, paid search, display, affiliate, email marketing, mobile, and analytics.

Ecommerce, Director

Indusa global

-Conducted a variety of analyses for the Ministry of Tourism, Ministry of Immigration, Island promotion boards, airlines, and hoteliers on behalf of The Islands Of The Bahamas and St. Maarten Governments.

-Defined project scope, Software System Requirements (SSR), and developed the Extraction-Transforming-Loading (ETL) process of highly classified data for the Electronic Immigration Card System and Tourism Analytics System for multiple Governments.

-Spoke on behalf of government tourism agencies at annual and quarterly conferences advising representatives from different government sectors (labor unions, hotel associations, etc.) on the state and impact of tourism in The Bahamas.

-Provided industry and economic condition analysis, competitive analysis, market forecasts, ROI analysis, and quarterly trend reports to make strategic investment decisions, improve international tourism relations, and refining inter-island travel procedures.

-Designed, managed, and measured marketing campaigns to overcome unique challenges in the tourism sector and meet client goals. 

-Devised and evaluated methods and procedures for collecting data from surveys, opinion polls, and questionnaires.
  
-Provided digital and traditional marketing consulting to clients across a variety of industries, primarily Government, Entertainment, and Healthcare.

- Provided valuable market insights and strategies to media companies (Disney, CW Network, Alchemy formally Millennial Entertainment, etc.) to steer marketing resource allocation and initiatives that met objectives with maximum return on investment. 

- Oversaw the design and development of the state-of-the-art interactive patient information app for Greenville Hospital System’s 7 non-profit facilities across Greenville, N. Carolina.

Sr. Business Intelligence Analyst

Ecommerce Strategy & Growth Leader | Ecommerce Junkie - It’s not my job. It's my passion!

With over a decade of experience in ecommerce, analytics, and marketing, I have a proven track record of optimizing online performance and delivering results for DTC and B2B brands across various industries.

I am passionate about leveraging data and technology to create engaging and personalized customer experiences, drive revenue growth, and enhance brand loyalty.

Taplio

Kellie Bailey's Linkedin Analytics

Kellie Bailey

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