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I’m a believer that marketing can provide value if you do it right. For B2B & non-profit organizations, I translate impact into great stories for direct and digital marketing, content marketing, and demand generation. My mixed client- and agency-side experience including over 10 years of account management across a variety of industries, including nonprofits, manufacturing, industrial , healthcare, B2B SaaS, technology, and professional services helps me bring a unique perspective to each project. I'm a passionate content marketing evangelist. I love finding the intersection between audience needs and organizational goals to deliver content that is valuable to all. I believe wholeheartedly in the exponential power of teams so I place a high value on the time I spend contributing as a leader and mentor. One of my favorite things to do is help others up their game through my presentations, workshops, webinars and other content. In my life before marketing, I was a touring actress. I can’t understate the lessons learned traveling cross-country, doing a show in a new town every night with an ensemble. I love transferring my experience performing and thinking on my feet to presenting and sharing marketing insights with my peers. Outside of work, I enjoy cooking, time with my family and traveling everywhere from Italy to Israel to Iceland. Specialties: B2B Marketing Marketing & Advertising Strategy Account Management / Client Service Digital Marketing Content Marketing Branding and Messaging Writing & Content Development Demand Generation Agile Marketing Sales Enablement Account-based Marketing Data & Analysis Direct Mail Video DRTV Website Strategy & Architecture Non-profit Marketing & Fundraising Presenting & Public Speaking Budget Management Team Leadership & Mentoring Staff Training & Development
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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