HubSpot

Overseeing the programs and operations for HubSpot's 1,600+ app/technology partners. Working cross-functionally and with the partner ecosystem to develop more robust programs, including coselling/coservicing with app partners, improving partner metrics, the partner UX, enabling our sellers and CSMs on apps, and building P2P MDF programs for our app partners and our solutions partners to create a stronger GTM and better customer experiences.

Director, Technology Partner Programs

Enabling HubSpot's 1,500+ tech and strategic partners to work with our revenue driving teams and solutions partners through partner enablement, sales and CS enablement, and operations. I also advocate for the partner ecosystem through content and events.

Head of Tech Partner Enablement, Operations, and Advocacy

Partnership Leaders

Partnership Leaders is the community where teams building partner and ecosystem orgs at the top technology and service companies around the world come to share insights, learn, and grow.

Made up of 1,000+ of the top partnerships, alliance and business development professionals globally - membership in Partnership Leaders is a catalyst for personal and professional success.

Member | Chair, Women in Partnerships

Cloud Software Association

Executive Member

Revenue Collective

Associate

Pandium

Led the marketing team to source the majority of net new revenue. Focused on content and community-led growth, including co-marketing with companies like Crossbeam, Workspan, and PartnerStack that sell to the same persona.

Marketing Director

Pandium is leading the future of integration with a platform that makes it easy for companies to integrate their SaaS product with all the other apps. It is the only integration platform designed specifically for SaaS companies to build and enter in-app marketplaces.

Senior Product Marketing Manager

Book Club Babble

Book Club Babble is the definitive site for busy people who love books, and enjoy thoughtful recommendations and author interviews that prompt interesting conversations. 

I shaped the design, brand, and content strategy of the site, and helped to grow the audience through digital marketing and SEO. I also reviewed books, interviewed bestselling authors, and edited content.

Cofounder and Managing Editor

2K North

2K North is a creative agency who serves as the complete marketing and branding partner to startups and small-to-midsize businesses. Our clients don't have to search for multiple vendors, or rely on entry level employees who are operating outside their areas of expertise.

We craft companies' brand identities, develop and design websites, and provide ongoing social media management, content marketing, and digital and print advertising. We are proud to have helped many emerging and established brands, such as Acorn.work, Fancy Troubles, Untours Foundation, vitalxchange, and Piccolina.

Partner

Woden

Woden designs compelling narratives for brands that help convert their customers into evangelists, and spurs rapid growth. In addition to overseeing the creative team, I crafted the core brand stories for companies operating in a wide variety of verticals. I also provided strategic advice on marketing, social media, internal alignment, sales, and raising capital for clients, as well as collateral, such as web copy, digital ads, and social posts. I had the pleasure of helping clients as diverse as Redis Labs, stensul, EchoNous, Melvin Brewing, Recleim, Bert, ReFirm Labs, and TBJ Gourmet.

Partner, Brand Strategist

Women Against Abuse, Inc

Worked with and designed educational programming for children ages 1-14 at a domestic violence shelter and in transitional housing.

Educational Services

Foundation for Individual Rights in Education (FIRE)

I wrote and published law review articles on constitutional law, specifically on free speech, the government prescribing orthodoxy, and the Twenty-Sixth Amendment. I also wrote and edited legal content for a general audience.

Legal Fellow

Platform Ecosystem Advocate at HubSpot | SaaS Tech Partner Enablement and Advocacy

With a background in B2B SaaS marketing, I currently work in SaaS partnerships to help grow HubSpot's platform ecosystem flywheel. I oversee tech partner programs, including tech partner cosell/coservice and sales and CS enablement, partner enablement, operations, P2P programs, and to-partner marketing. 

I also cohost the Unlearn podcast, where I have interviewed the Chief Partner Officers of Microsoft, EY, and Shopify, amongst others. I have spoken at many conferences and virtual events, including Catalyst, Pavilion’s CEO Summit, Everflow Connect, and INBOUND.

If you are interested in partnerships, ecosystems, comarketing, coselling, coservicing, app marketplaces, or integrations, I'm always happy to connect or chat.

I previously ran marketing at Pandium, an integration platform designed to power SaaS ecosystems, and was a partner at a branding agency where I led a creative team and branding projects for companies like Redis Labs, Recleim, Bert, and Sandboxx. 

An avid reader and writer, I have written articles on technical subjects, novels, business, and the law, and I always enjoy learning new things. When I'm not working, I'm often hanging out with my two kids, going on long runs, reading, or listening to a podcast.

Want to be part of a rapidly growing ecosystem (and work with an amazing team 😉)? We're hiring on the tech partner team at HubSpot and looking for a Senior Partner Manager who has experience driving revenue and customer value through technology partnerships. 

Reach out to Justin Japinga if you are interested or have any recommendations. 

https://lnkd.in/ebjp9eEz

Kelly Sarabyn

Director, Technology Partner Programs and Strategy

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