Darden

Oversees the team that leads social media for Darden's Speciality Restaurant Group brands, including Yard House, The Capital Grille, The Capital Burger, Bahama Breeze, Eddie V's and Seasons 52. 

- Develops the organic and paid social media strategies to drive awareness and engagement. 
- Identifies key Influencer and Creator opportunities to help elevate various brand initiatives. 
- Leads social media content production planning and execution. 
- Identifies trend and relevant content opportunities for each brand. 
- Advises the Community Management team and oversees that all initiatives align with brand identity and overarching goals.

Manager, Social Media

Holiday Inn Club Vacations

Leads paid and organic social media within in-house Creative Team. Develops platform and content strategies, insights, data-driven creative optimization opportunities and revenue-driving campaigns that support larger brand and marketing goals.

Senior Manager, Social Media Strategist

Oversaw a team of three and led content strategy across paid and organic social media channels. Partnered with performance marketing strategy leaders and external media agencies to develop innovative campaigns. Launched first-ever company influencer program and built/managed network of 50+ Influencer/Creator partners within first six months.

Social Media & Influencer Relations Manager

Led daily content planning and analytics to support paid and organic strategies. Identified unique content opportunities by partnering with 25+ internal leaders across internal Resort Operations, Marketing and Human Resource teams.

Social Media Manager

Led content creation and day-to-day management of brand social media channels while establishing a new brand presence on Facebook, Instagram and Twitter after having been idle for six months.

Social Media Specialist

Push

Led post-scheduling and Quality Assurance for all Editorial Content and established new internal scheduling processes and workflow within Sprout Social for 5+ different brands within the product, restaurant, and hospitality industries.

CLIENTS: Sonny's BBQ, Miller's Ale House, Corkcicle, Magnolia Green, Naples Reserve, International Diamond Center, Blingsting, Italio, Hubbly Bubbly, Johnny Rockets, Consulate Health Care, Heron Lawn & Pest Control.

Social Media Coordinator

Managed online communities for multiple restaurant, product and hospitality clients across digital channels including Facebook, Instagram, Twitter, Yelp, TripAdvisor, Google+, Zomato and Foursquare.

Social Media Community Manager

Worked with social media team to develop social media content, reports and campaigns,

Social Media Intern

Knight Ad UCF

Maintained an online presence for Knight Ad UCF on all social media platforms. Provided guidance for B2B efforts to recruit new clients within the University of Central Florida community.

Director of Social Media (Freelance)

Relaunched Knight Ad UCF program to develop creative portfolio, support UCF advertising program and various Student Organizations.

Freelance Copywriter

Vince Vanni & Associates

Wrote news and press releases for clients to be published in the local newspaper. Created informational brochures for new innovations in hospitals. Helped clients start up social media sites and maintained their online brand presence.

Public Relations and Social Media Specialist (Freelance)

Clear Channel Communications

Oversaw social media initiatives and helped keep the station websites up to date. Helped create Digital content to increase event visibility and attendance. Promoted major upcoming concerts and local events across digital and social media channels.

Digital Media Intern

Kelly Bateman is a Senior Manager of Social Strategy at Holiday Inn Club Vacations (HICV), where she leads a team of social media and digital creative experts to develop compelling and best-in-class content across various channels. She has more than 8 years of experience in social and digital media, with a passion for brand storytelling and diversity, equity, and inclusion (DE&I).

She is skilled in leading paid and organic social media strategy, developing brand-building influencer and digital marketing campaigns, and overseeing brand photo/video productions. Throughout her career, she has contributed to various award-winning campaigns and strategies that have delivered business-driving and brand-building results.

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