QuotaPath

Director of Content & Engagement

QuotaPath is a sales compensation management platform. We provide comp plan design expertise and commission automation, giving revenue teams accurate visibility into progress, forecasts, goals, and payments.

In my role, I'm responsible for the comprehensive content strategy (SEO, thought leadership, downloadables, emails, reports, surveys, webinars) and executing a packed calendar that grows sales pipeline and brand authority.

Highlights include:
- 38% of sales pipeline generated from organic traffic
- SEO strategy resulting in +87% YoY in keywords ranking, including 83% YoY increase in keywords ranking in top 3
- Library of downloadable and ungated resources that contributed to an average of 20% monthly conversions (visitor --> demo/trial)
- Content partnership campaign in 2023 that led to +21% in backlinks and +36% in referring domains 
-Omnichannel marketing campaign for product launch that resulted in 120K impressions on launch day, 743 sessions, and a boost in LinkedIn following by 3.5% in 4 days
- Grew Social Media channels by +250% while sustaining above-industry engagement and click-through rates
- Produced and authored copy for videos, events, webinars, podcasts, and executive leadership comms.
- Built out community presence in various professional communities to support community-led growth initiatives which generated +$100K in new business
- Developed, designed, and authored Learning Center (plus ebooks, guides, downloadable templates, help center articles, and reports)
- Created, launched, and executed a monthly Customer Awards program (RIP QuokkaPath)
- Received "Led with Empathy" Value Award in 2023

Senior Manager, Content Strategy

QuotaPath is making sure that no sales rep ever gets paid incorrectly on commissions again. And I'm doing my best to make sure everyone knows that.

Senior Manager, Content Marketing

Built In

Produce high-quality and compelling articles and career pages designed to capture an authentic, behind-the-scenes look at what it’s like to work within cutting-edge tech companies.

Senior Writer, Brand Studio

Published daily content highlighting the Austin startup and technology community on Built In Austin.

Staff Writer

Compass Learning (now Edgenuity Inc.)

Expand Compass Learning footprint across New Jersey and New York territory by actively campaigning in charter, public and private organizations throughout the region. 

While the goal was to be successful on a sale's end, the ultimate goal was to raise student achievement through individualized, digital instruction.

Responsibilities included presenting to administrators and instructional teams our programs, data-backed efficacy, how to measure success, implementation models, best practices and more.

Education Consultant

Verizon Wireless

Client, Employee and Program Management
• Communicate and coach market goals and mission throughout 22 locations to existing and new employees for the South Texas market
• Act as liaison between regional directors, human resources and sales representatives, integrating the streams of communication to eliminate confusion and achieve total understanding across all employee lines
• Develop product and program launches and response strategies for employee and consumer inquiries
• Provide strategic support to complex escalations
• Manage, coach and support South Texas market insurance, trade in and Verizon Edge sales programs
• Achieved the highest take-rate of insurance enrollment for eight consecutive months out of 26 markets nationwide
• Developed and implemented the new-hire training program for 22 stores

Client, Employee and Program Management

Bee News Group - Amherst Bee

▪ Contributed to the success of the largest and oldest suburban newspaper in
New York by establishing myself as a dependable and sought after colleague
• Conceptualized, created and presented articles for weekly publication highlighting prominent members in the community, small businesses and government
• Strove for compelling and accurate stories to effectively engage the reader while maintaining fair and balanced reporting
• Held an active role in community events to maintain community-wide contacts

Reporter

The Sandpaper Newsmagazine

▪ Responsible for weekly column feature stories
▪ Scheduled photo shoots with company's photographers
▪ Participated in story building ideas with staff
▪ Sought out community leaders for interviews

Intern

High energy. Good storytelling. Questionable social media'ing.

Taplio

Kelly O’Halloran's Linkedin Analytics

Kelly O’Halloran

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Kelly O’Halloran

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Kelly O’Halloran's Linkedin Analytics