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I am an agile CMO with a sizable tenure and a passion for engagement. I have 23 years of experience in Digital Marketing, Brand Strategy, Marketing Strategy, Communications, Product Marketing, Creative Direction, Growth Marketing, and Content Management, with an extremely successful performance history of launching new brands and scaling existing brands into international territory. I have worked with the biggest brands and the largest agencies in the world. I oversee all digital marketing efforts, events, webinars, paid media campaigns, and performance analytics for a staff of 60. As Chief Marketing Officer, I have increased revenue by 6x for a medical brand by expanding globally and refining launch strategies. I have increased conversion by 22% for a global insurance brand. I re-branded a B2B company, launching their products into the CPG space in e-Commerce, Amazon, and retail stores nationally, and I helped a high-end e-Commerce brand increase sales by 31% in the first 90 days. I am confident in my ability to deliver impeccable results through my dedication and ability to handle multiple roles, functions, and activities deftly under high-pressure environments. Areas of Expertise: • Brand Strategy • Digital Marketing • Product Marketing • Marketing Strategy • Growth Marketing • Business Development • E-Commerce • Media and Public Relations • Client Engagement • Content Creation & Graphic Design • SEO/SEM • Web Analytics • Corporate Communications • Relationship Management • Marketing & Promotions • Project Management • Video/Event Producing • Strategic & Operations Planning • Budgeting • Process Improvement • Team Management • Risk Analysis • Collaborative Leadership Skills • Spanish and Italian (beginner)
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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