Strategus 

Digital Sales Director

Amobee

Senior Account Executive 

ESB Advertising

ESB is a data-driven media buying agency that specializes in expanding brand awareness, generating leads, and growing revenue for companies on the rise.

Consistency is key for a successful ad campaign. The messaging, timing, design, and overall strategy, needs to be in sync for optimal impact. That is why ESB has brought the worlds of media buying and creative services under one roof. Our family is comprised of seasoned media buyers, certified digital marketers, and Emmy award-winning producers.

National Sales Manager

Effectv / Comcast

Effectv, the advertising division of Comcast, delivers advertising campaigns, designed to increase effectiveness by delivering messages across every screen.  Campaigns are easier to execute through Effectv for National, Regional and Local advertisers. 

I was accountable for developing new business and maintaining multimillion-dollar advertising revenue goals via both direct and agency business.  

During my tenure, I Increased Multi-screen revenue 500%  (average 180% year over year growth).  I was instrumental in the growth of a major Washington, D.C. advertising agency across multiple markets from zero revenue to over $3M in 3 major markets ($1.5M in Washington D.C.) over the course of two years. 

During a time of constant change, I partnered with management in transitions to new systems, platforms, sales techniques and processes. 

I developed a strong knowledge of the media local marketplace, with an emphasis on Nielsen Ratings, Scarborough data and Set Top Box Data to gain a competitive advantage with my prospecting.

I utilized CRM systems to maintain my portfolio, including SaleLook and Dynamics 365.

I implemented powerful Sports Advertising in all of my multi-screen campaigns, including NFL, MLB, NHL.

I developed and nurtured strong interpersonal relationships with support departments to help grow revenue.  I worked on teams as market wide champion for sports, digital and new business.

Senior Account Executive

iHeartMedia

Account Executive

Sales Coordinator

As the Digital Sales Director at Strategus, I leverage my 20 years of experience in strategic selling and planning in the digital media industry to drive revenue growth, client satisfaction, and market expansion. I have a track record of delivering high-impact multi-screen advertising campaigns that generate multimillion-dollar results for both my company and my customers.

My core competencies include key account management, new business development, online marketing, and programmatic buying. I have a passion for innovation and creativity, and I constantly explore new ways to optimize the performance and efficiency of digital media solutions. I excel at building and maintaining strong relationships with media agencies, direct business owners, marketing directors, and internal partners. My goal is to provide value-added service and support to my clients and help them achieve their marketing objectives.

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