Deep Sync

• Content Marketing — Create and update editorial content, including email content, white papers, case studies, blog posts, press releases, newsletters, ebooks, and trade articles. Write content that positions team members as industry experts. Conduct SEO research and write copy for blog posts, achieving featured snippets and multiple first-page spots on Google.

• Social Media Management — Manage and maintain a consistent schedule for 31 social media accounts across Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok for 9 distinct brands. Manage Facebook and LinkedIn brand awareness ad campaigns. Actively promote new content via social media, emails, and other channels.

• Email Marketing — Coordinate the development of marketing and product release emails and report on routine acquisition and loyalty email marketing programs.

• Brand Management — Set and uphold brand standards and best practices to maintain a consistent brand image. Write website copy and ensure it remains accurate, up-to-date, and relevant. Perform website updates and upload blog posts using WordPress.

• Sales Enablement — Support the sales team by developing high-quality sales tools, such as snippets, templates, sequences, and sales sheets, for each phase of the buyer’s journey and uploading them to HubSpot.

• Project Management — Collaborate with internal and external teams to ensure timely and effective project execution. Develop and manage project timelines, adhere to deadlines, and streamline processes and procedures.

• Lead Generation — Develop and implement high-quality lead generation programs across multiple channels.

• Market Intelligence — Conduct market research to gain insights into customer needs and competitive advantages.

• Reporting/Tracking — Track and report on marketing efforts to key stakeholders.

Content Marketing Manager

Sirkin Research 

• Created and optimized web content, leading to a 50% increase in organic search traffic in less than one year.
• Grew communities by 142% on Instagram, 195% on Twitter, and 101% on LinkedIn.
• Managed the planning and execution of the internal content calendar from ideation through execution.
• Designed eye-catching sales presentations, social media graphics, videos, and website graphics.
• Edited the company website using WordPress and HTML coding.
• Wrote sales copy, video scripts, podcast show notes, social media content, and website copy.

Marketing Specialist

Searchbloom

• Achieved SEO goals for multiple clients, leading to results such as a 741% increase in revenue and a 2500% increase in keyword rankings in the top 3 positions.
• Provided constructive feedback to in-house and freelance writers to refine content creation processes.
• Edited client copy for grammar, brand voice, and to achieve SEO goals with keywords and formatting.
• Evaluated potential new writers and develop thoughtful feedback for the hiring process.

Editor

bookstarPR

• Read and reviewed books on Goodreads, Amazon, and Instagram.
• Created engaging photos and content to promote books on Instagram.

Book Reviewer

SMARTHINKING, Inc.

•	Helped students improve their written communication skills in various subjects by reviewing documents, leaving comments, and answering questions.
•	Provided support and constructive feedback to students at all academic levels, from middle school to medical school.

Writing Tutor

Broadridge

• Ensured consistency in formatting, information, spelling, and grammar according to SEC requirements.
• Verified dates, times, locations, and web addresses on proxy cards, voting forms, and stockholder meeting websites.
• Proofread hundreds of classified documents for numerous Fortune 500 companies.

Proofreader

Upwork

• Proofread writing for grammar, spelling, punctuation, consistency, clarity, and flow.
• Wrote book blurbs, recipes, and other copy.
 • Edited materials such as query letters, book proposals, manuscripts, eBooks, queries, workbooks, and recipes.
• Completed time-sensitive projects within strict deadlines, including rush reviews, without compromising quality.


View my client testimonials below!

Freelance Editor, Writer, & Proofreader

The Phi Beta Kappa Society

• Authored and published high-quality articles on topics including current events, member profiles, and book reviews.
• Generated journalistic content and pitched creative articles for Phi Beta Kappa’s The Key Reporter.

Writing Intern

SUNY Geneseo

•	Refined the writing skills of other students in a variety of academic disciplines 
•	Provided constructive criticism regarding focus, development, and mechanics

Writing Learning Center Tutor

•	Planned, organized, and promoted events for new students.
•	Worked with different departments to schedule and budget 10 events effectively.
•	Managed the content creation process for social media, email lists, and physical promotional materials.

Student Engagement Coordinator

•	Communicated with new students and their families
•	Provided a positive introduction to campus life

Orientation Leader

Dystel, Goderich & Bourret, LLC.

•	Analyzed manuscripts, queries, and slush to create detailed Reader’s Reports.
•	Communicated—via email, mail, and phone—with high-profile authors, literary agents, and publishing executives.
•	Assisted with contracts and royalty statements, and various administrative duties (research, copyediting, filing, scanning, answering phones, data entry)

Summer Intern

As a writer turned marketer, storytelling is my specialty.

Who I am:
Whether I’m reading a book or writing a blog post—I love a good story. I’m passionate about crafting high-quality, narrative-driven marketing content. With experience spanning industries from marketing to book publishing to fintech, my background as a writer and editor helps me create impactful content.

Where I work:
I’m the Content Marketing Manager for Deep Sync, the industry leader in deterministic identity and AI-powered data solutions. Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

What I do best:
• Create and manage content marketing strategies to grow engagement and build community.
• Craft a compelling company narrative across digital and social channels.
• Write creative copy that captures attention and stops the scroll.
• Edit content for tone, grammar, style, and flow.
• Set and uphold SEO best practices.

About me:
✏️  I have several published articles and blog posts
📚  I have a “bookstagram”: @readwithkel 
🏈  I'm a big football fan (Go Bills!)

TL;DR: I’m a writing-focused marketer with a passion for storytelling.

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Kelly Parrett

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Ready to grow your LinkedIn presence?

Kelly Parrett's Linkedin Analytics