- Designing an interactive prototype of a new map-based web-app for an ocean consultancy using machine learning for fisheries predictions in offshore energy and conservation

- Providing web and branding design for small businesses to launch. Most recently helped The Canelé Co., a California-based French pastry pop-up

Product and UX/UI Designer

Climatebase

- Co-led and facilitated an ocean design workshop during SF Climate Week with 80+ attendees
- Leading a capstone project team researching organizations/solutions on ocean and sea-level rise / coastal adaptation and resilience. 
- Facilitated design ideation sessions and created branding for Party Green, a capstone project focused on reducing party supplies and decor waste

The Climatebase Fellowship is a 12-week educational program with seminars, keynotes, and interactive workshops focused on expanding climate industry knowledge.

Fellow

Saildrone Inc

Established design team and aligned design operations with business goals to enhance customer value across 3 product verticals (Bathymetry/Ocean Mapping, Ocean Science, and Maritime Domain Awareness) and to scale drone fleet management - primarily for government agencies (NOAA, NASA, DOD, USCG, USN)

- Scaled design processes and design system across 4 data and workflow-heavy web-apps; Hired additional mid-level designer; Provided coaching and managed agile design delivery (doubling design output in terms of features and depth of prototype details for engineering, effectively reducing back-and-forth on product requirements)
- Created clarity and alignment with executives, product, engineering, data, marketing, and operations teams by presenting concepts and validation (product metrics, user feedback)
- Standout projects include: 1) Revamped customer-facing data and map visualizations, streamlining complex workflows and increasing customer satisfaction; 2) Designed collision avoidance feature, reducing risk of incidents while piloting drones, effectively scaling fleet

Senior Product Designer

Fearless

- Led and mentored team of 3 designers in transforming the search experience on CMS.gov website, accelerating users to most relevant information (from 7+ clicks to less than 3 clicks; increased search usage and reduced abandoned searches) 
- Improved accessibility scores (to nearly 100%) with responsive mobile design and visual design enhancements; Collaborated with engineers to ensure information architecture and page elements were implemented accessibly 
- Redesign won Jan 2024 Web Excellence Award for Gov’t

Design Lead

- Orchestrated a web-app MVP launch with 15 state governments, reducing confusion and processing time (from weeks to only a few days) for the US federal government Medicaid State Plan Amendments dat process; Directed team of 10 across design and dev
- Facilitated weekly visioning and roadmapping session with CMS Program Director
- Improved PM program by writing a playbook with 10 plays and facilitated 4 product trainings for 20 team leads

Product Manager

- Redesigned the State of CT Office of Early Childhood website, improving user experience, accessibility, and content for 750,000 annual visitors
- Facilitated 10 week product, design, and brand discovery for a new global youth-health initiative to establish business and user requirements for development
- Established product strategy for the redesign and development of a CMS for the new public [Challenge.gov](http://challenge.gov/) platform, to expand access to government-sponsored prize competitions (and save the government money)
- Created branding UI kit and prototype of an online learning tool for a beta launch with the US Digital Service
- Established design for the discovery and launch of 2 integrated systems used in 11 hospital emergency rooms
- Support SBA.gov feature implementation with user experience research and design: surveys, personas, journeys, user feedback/usability sessions, and rapid prototyping with wireframes and clickable mockups

Product Designer

Kreatiiv Co.

Founded a 6-week pilot community-based coaching program with 7 entrepreneurs focused on product and branding strategy
- Launched 1 businesses with over $10k revenue in 3 months; 3 business plans underway for launch; and 3 personal brands established

Founder & Coach

The Daily Spend

Established product, design, and branding strategy with 4-person startup team to design and develop beta launch for mobile iOS budgeting app to 200+ users

Co-founder, Product & Design

NODE.Health

NODE.Health (Network of Digital Evidence in Health) is the home for evidence based digital medicine that brings together a network of societies, organizations, and innovators dedicated to digital transformation in health.

• Assisted with development of Digital Health Tool Kit to encourage design thinking and digital technology adaption in healthcare
• Established brand guidelines for print and digital
• Created graphics for publications

Lead Designer

University of Maryland, College Park & University of Maryland, Baltimore County

Guest lecture topics include seminars on applying Human Centered Design for implementing social change through public policy and HCD in technology solutions.

Guest Lecturer in Human Centered Design

LifeBridge Health

• Supported development of Innovation Department at LifeBridge Health, a $2B healthcare system in Maryland, with user experience and service design for patient use of digital technologies in managing chronic diseases, pilot design and scaling, and project management. Focus on Heart Failure Clinic. 
• Created hospital-wide workflows for new integrated billing system by facilitating development between clinicians and Cerner developers (electronic medical record software).
• Designed cross-departmental idea intake process to organize innovation resources, including design thinking workshops.
• Assisted with development of Digital Health Tool Kit for the Network of Digital Evidence in Health Conference to encourage design thinking and digital technology adaption in healthcare (https://nodehealth.org/)

Human Centered & Innovation Designer (Consultant)

Freelance / Indepedent Consulting

Advised 20+ B2C & B2B organizations in USA and Europe with human-centered product, design, and branding strategy and implementation; supporting websites, web apps, programmatic and service experience design

Product & Brand Designer

Designing solutions for a healthier planet and people #ClimateChange #Sustainability #ClimateTech #DataVisualizationDesign #ClimatebaseFellow #OceanTech #BlueEconomy #CoastalAdaptation #CoastalResilience

Collaborative senior product designer with 9 of experience years creating user-friendly solutions for complex problems in climate, government, and healthcare. On a mission to design solutions for a healthier planet and people. I am passionate about climate change, especially related to weather, ocean, food/agriculture, and conservation.

You can check out some of my portfolio pieces on my website: www.kelseykrach.com
You will need a password for some projects - send me a DM :)

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