KORTX

KORTX is a full-service digital marketing firm providing a first-party approach to audience targeting with a specialization in Digital Advertising, Data Management, and Marketing Analytics courtesy of Kampus, our centralized hub.

Headquartered in Detroit, we work with brands and agencies across the country having been named to Inc. Magazine’s Inc. 5000 list of America’s fastest-growing companies and recognized as a Great Place to Work.  Learn more at http://www.kortx.io.

Managing Partner

• Forged automotive OEM vertical partnerships at Tier 1, Tier 2, and Tier 3 levels
• Integrated agencies and brands into proprietary SaaS platform across various scopes
• Expanded overall sales territory through key agency and brand account distribution
• Developed priority verticals specific to finance, education, agriculture, healthcare, etc.

Senior Vice President

Aise

Aise improves physical health through financial certainty by providing users with a complete picture of their financial wellbeing, where their money is going, and how to better save for the future.  Offered through employer plans as a benefit to the workforce, the platform results in significant monetary gains and improved efficiency for the employer and insurance provider.

Board Advisor / Seed Investor

Innovative Billboards, LLC

Innovative Billboards manufactures an outdoor mechanical scrolling billboard, Billboard In A Box, that comes fully assembled, tested, and packaged to easily mount to an existing pole whereby advertising duration, rotation, and performance are managed via mobile.

Knoow

Knoow, a real-time, location-based, search and favor engine that allows users to pay a small fee to be connected and ask questions of people at locations they want to go to helping them coordinate tasks seamlessly integrated with a litany of map-based applications.

Mint Measure

Mint Measure provides holistic campaign measurement as an alternative to legacy multi-touch attribution solutions. Built on 1st party data, Mint's methodology centers on incrementality, driving results for fast growing brands.

Samba TV

• Managed contributing, forecasting, and hiring throughout the designated territory
• Positioned media, data, research, and SaaS for Smart TV and Digital convergence
• Functioned as player and coach for four product lines with full regional scope
• Fostered new and existing Fortune 500 relationships via agency partnerships

Regional Vice President

AddThis (acquired by Oracle)

• Managed and developed high caliber national digital media sales team across three regions
• Educated clientele on programmatic capabilities within digital media for self-serve transition
• Converted media opportunities to data revenue through hands on SaaS platform solutions 
• Transitioned sales organization to audience-centric based revenue compensation model

Vice President

• Drove largest revenue share of any region throughout 2012, 2013, and 2014
• Performed at quarterly goals and above annual goals every year
• Expanded territory from one salesperson to six with full team retention
• Developed and trained sales team on successful regimen and protocol

• Achieved top salesperson throughout 2010 and 2011
• Led growth and development of successful Midwest region
• Trained Midwest staff on digital media landscape and internal company processes 
• Generated client marketing materials for AddThis marketplace positioning

Regional Director

Collective (acquired by Time/Adobe/Zeta Global)

• Achieved top Salesperson Q4 of 2008 and throughout the entirety of 2009
• Spearheaded the integration of new targeting capabilities into agencies on the DFA platform
• Managed Fortune 500 agency and client relationships throughout the Midwest
• Established Detroit office and developed four-person sales and client services team

Senior Account Executive

Pennyweb/AdDynamix/Ybrant Digital (acquired by Lycos)

• Utilized and developed unique sales talents while making a significant contribution to the company’s advertising network in terms of increased sales and profits
• Created client and agency relationships throughout the country as well as managed CPM, CPL and CPC campaigns through self started Detroit office
• Closed and maintained numerous Fortune 500 accounts throughout the U.S.
• Leveraged past agency and client relationships within the Detroit area

BBDO Worldwide

• Assisted in execution of five new vehicle launches for the Jeep brand both domestically and internationally by means of TV, Internet, CRM and print
• Guided day-to-day development of advertising activities with approved plans by providing recommendations, marketing strategies and actions for the client

Account Executive

Through my experience, I have been able to develop my skills in adaptive selling, purposeful questioning, effective presenting, handling objections, and the very important step of closing.  This unique ability to empathize and develop relationships with key clients based on their business needs is a skill that has allowed me to build strong networks and companies throughout my career.

Specialties:  Mergers & Acquisitions, Venture Capital, Goal Attainment, Revenue Forecasting, Management Leadership, Territory Development, Regression Analysis, Software Integrations, Publisher Monetization, SaaS Platforms, Data Licensing, Data Management, and Business Development

Computers:  Snowplow, HubSpot, LinkedIn Sales Navigator, Jira, Foursquare, Xandr, Oracle Data Cloud, comScore, Salesforce, MRI, MailChimp, Winmo, ZoomInfo, DCM, Prisma, Slack, Mautic, LiveRamp Connect, Google Analytics, Concur, Expensify, Hunter, Clearbit, Tableau, and Excel Pivot Tables

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