Ken Mocabee's Linkedin Analytics

Are you launching software products that don’t achieve your goals? Are you a startup that’s failing to get traction? The number one problem in the software industry is that too often products are built that no one wants! It doesn't matter if you are startup building a SaaS app, or a Fortune 500 company, the principles are the same. If you build something that doesn’t solve problems or serve people’s needs, it’s destined to fail. You might ask, “Why is he talking about failure?” Because it’s better to learn from other people’s failures and avoid repeating the same mistakes. And I’m on a mission to prevent as many software failures as I can. Failed software projects are rarely because of technology. Today, software engineering is generally excellent. We have frameworks and tools that make developing software relatively easy compared to 20 years ago. It’s usually not the tech that fails. Then why are so many software projects still failing? Failed software projects come from things like having no market need, bad user experiences, and ignoring what your customers want and need. Marketing, sales and engagement can’t fix that! Founders of failed startups often think that they failed because they ran out of money. But the reality is, they ran out of money because they failed to get traction. And they failed to get traction because they built a product without achieving product / market fit. Larger, established companies make the same mistakes. Even if the software is for their internal teams, solving problems, pain points and serving unmet needs are still the fundamentals that are too often ignored. But there’s a better way, and one that reduces the risk of building something that no one wants. We are all about creating solutions that solve problems with a human-centered approach. And it works. Here are what our clients have to say about us: “It’s not often someone calls project management software sexy, but that’s exactly what a client said about InScope.” Mark Meyer, Cofounder of InScope. “AgentaHub solves a problem that no one else in the industry had solved. We have a beautiful platform that’s going to disrupt the Medicare insurance industry!” Dave Adams, Founder of AgentaHub. Want to learn more about how we can help you create a great product? Let’s talk.