DISCO

Content Marketing Manager

Sales Hacker

➤ Curated, edited & published articles from 100+ sales leaders and influencers

➤ Doubled the open rate and +5% CTOR on Sales Hacker's 100k-subscriber weekly newsletter

➤ Created and drove adoption of Sales Hacker's first goaling process (OKR methodology)

➤ DEI: Achieved 50/50 male/female publication balance

Sr. Content Marketing Manager, Sales Hacker

WorkTango Inc.

Formerly known as Kazoo: The employee engagement platform that makes work better.

➤ Revamped content strategy (from content cluster model to conform to the marketing funnel) for a clear prospect journey. 

➤ Wrote & optimized on-site content driving 100k+ views/year.
 
➤ Drove domain authority increase from 38 to 51 with consistent 175% YoY organic traffic growth. 

➤ Drove 45% increase in email CTOR.
 
➤ Worked cross-functionally to produce video scripts, ad copy, guides and trend reports.

Senior Content and Email Marketing Manager

The University of Texas at Austin

Taught undergraduates the craft, technique, and fundamentals of storytelling, plus, how to build community based in fearless feedback.

Visiting Fiction Professor

Pedernales Electric Cooperative

Electric cooperative (800 employees) serving 300K customers in rural Texas.

➤ Produced external, value-forward, member-facing comms for 300K customers across a wide range of platforms, including blog posts, email blasts, mailers, social, and web content. 

➤ Overhauled 100+ pages on our company's website to optimize for fresh and consistent brand voice and increase member engagement. 

➤ Built cross-functional relationships with internal SMEs to create authoritative content.

Skybridge Academy

Alternative private school for grades 6-12.

➤ Created a 1,000 volume, developmentally appropriate and mission-driven school library system

➤ Developed and executed language arts curriculum for grades 6-12

Codirector of Language Arts, English Teacher

Cratejoy

Freelance B2C Marketing Writer

Austin Public Library

Austin Public Library internship program for teen and children's programming.

➤ Developed and implemented technology-, literacy- and craft-based programming for preteens and teens in the Austin Public Library teen centers.

Connected Youth (Intern)

Bat City Review

I solicited, screened and edited fiction manuscripts for UT Austin's premiere literary magazine. I learned a great deal here about the intersection of community, passion, and the written word, advocating for pieces I believed in in a small, democratic group of passionate creatives.

Associate Fiction Editor

I'm a data-driven creative with a growth mindset: an award-winning author turned content and email expert with a background in B2B tech and corporate communications.

My mission is to solve interesting problems with great people, and my mandate is to make every team I'm on the best of my coworkers' careers.

Let's do something big together.

Taplio

Kendra Fortmeyer's Linkedin Analytics

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Taplio

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Kendra Fortmeyer's Linkedin Analytics