AyalaLand Estates

Project Development Associate Manager

MyTown Co-Living

- Develops long term partnerships with corporate clients
- Creates proposals based on client requirements
- Manages corporate staff housing leases, commercial leases and broker partnerships
- Project manages corporate account requests
- Manages revenues, rates and promos of different channels including direct corporate transactions, Agoda, Booking, etc.
- Develops new product and services, such as Hy•Beds (accommodation for workers with hybrid setup)
- Coordinates with marketing, front office, property management, finance and external parties for client account management
- Coordinates for MyTown with World Coliving Membership, a global organization for Coliving Developers and Operators
- Assists the Chief Sales and Finance Officers in feasibility studies and other operational requirements

Business Development Officer

Phil. Realty Brokerhouse

Metro Manila real estate resale, leasing and project selling.

Associate Real Estate Broker

Avida Land Corp

- Managed the project development of 5 mid range housing projects in Cavite, Philippines.
- Oversaw the entire process of real  estate project development including financial analysis, project implementation, government liaising, sales, marketing, brand management, homeowner conveyance and overall strategic management.
- Led teams in construction progress of a residential subdivision (Southgrove Estates), homeowner association turnover with customer care department for 2 residential subdivisions (Avida Residences Dasmariñas, Riego De Dios Village),  planned with sales and marketing to sell Php 1.1 Billion worth of housing units, prepared and forecast budget for 7 projects.

Project Development Senior Associate

Jollibee Foods Corporation

- Sourced property owners for potential sites of the Jollibee brands (Jollibee, Chowking, Greenwich, Mang Inasal, Red Ribbon and Burger King) in Davao City and Tagum City in Mindanao.
- Negotiated with individual and corporate entities to lease their properties for Jollibee Foods Corporation’s restaurants.
- Conducted due diligence of properties and visited different local government offices to evaluate the status of the properties.
- Documented contracts of lease for properties acquired for the company.

Real Estate Specialist - Site Acquisition

BCI Asia

- Gathered and collated reports on ongoing and upcoming construction projects in the Philippines, resolves research inquiries of BCI Asia's project leads clients, as well as assists in company events such as BCI Top 10 Awards and do market studies.
- Maintained existing and develop new relationships with different research partners of BCI Asia Philippines. Primarily, architects, developers, contractors and engineers. 
- Developed the industrial portfolio and enhanced the NCR portfolio of BCI Asia.

Research Consultant

- Increased BCI Asia's market penetration by identifying new sales opportunities and generating new business.
- Promoted BCI Asia’s services as the leading information provider in construction information.

Business Development Consultant

Avani Real Estate Brokers and Consultants

- Helped individual and corporate clients buy, sell or rent properties.
- Assists clients on viewing, bank financing, research, market and transfer documents of real estate.
- Managed client relationships.

Licensed Real Estate Broker

Megaworld Corporation

- Marketed and sold projects of Megaworld Marketing 1 in Bonifacio Global City and Taguig such as Forbes Town Center and McKinley Hill.
- Promoted Megaworld’s live, work, play and learn concept.

Property Consultant

Multifaceted Real Estate Professional. Broad experience in Real Estate including Negotiation, Sales, Leasing, Project Development Management, Market Research, and Lead Generation.

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Kenric Dela Cruz, REB

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Kenric Dela Cruz, REB

Want to drive more opportunities from LinkedIn?

Kenric Dela Cruz, REB's Linkedin Analytics