Ready Chapter 1, Inc.

Advisor to the founder, helping this early-stage startup find product-market fit and scale customer acquisition.

Advisor

I help early-stage startups find product-market fit so you can grow profitably, dependably, and quickly. Want help gaining traction, increasing sales, and removing the guesswork from everything you're doing? Reach out.

Startup Advisor and Marketing Consultant

Entrepreneur Media

Authored 20+ published articles on marketing and startup growth through the Entrepreneur Leadership Network. View my work at: https://www.entrepreneur.com/author/kenneth-burke

Contributing Writer

Text Request

Led marketing from $0 to almost $20 million and an acquisition.

Vice President of Marketing

• Recruited, vetted, hired, and managed marketing team, vendors, and contractors
• Implemented HubSpot for entire company, acted as HubSpot administrator, built and managed all aspects of marketing, sales, and customer success operations
• Led efforts that resulted in Text Request winning Best Places to Work, Technology Company of the Year, Technology Leader of the Year, and finalists for Spirit of Innovation and the global SaaS Awards
• Developed and directed all marketing initiatives, including SEO, PR, social media, content marketing, partnerships, email marketing, digital advertising, and other strategies
• Worked closely with sales, service, and product teams to create and implement cohesive strategies that were great for both company and customers
• Quoted by Forbes, Entrepreneur, The FCC, Harvard, and dozens of other outlets as an expert source
• Got Text Request consistently on p.1 of Google search results for key terms
• Navigated profitable, exponential growth during COVID-19 pandemic

Director of Marketing

• Built inbound sales and marketing funnels from the ground up
• Led marketing to $1M in annual recurring revenue and beyond
• Created and managed content marketing, SEO, email marketing, digital advertising, and social media marketing strategies
• Ran marketing operations and sales operations, including vetting and implementing company-wide software and other tools

Marketing Coordinator

• Started 7 weeks after Text Request launched, was effectively the 1st employee (hired in cohort with 3 others who left shortly after)
• Engaged cold prospects by phone call and email, leading to product demos and new sales
• Helped create Text Request's first sales process

Outbound Sales Representative

Kenneth Burke Media

Owner

Northwestern Mutual

Financial Representative

Vector Marketing

Identified potential customers and set up appointments to show and demonstrate CUTCO. Effectively read customers to anticipate potential needs and objections to provide the most benefit for them. Assist and lead beginning representatives as a member of Key Staff.

Sales Representative

Moccasin Bend Mental Health Institute

Interacted with and comforted cleared patients while learning how to read and respond accordingly to those suffering from various psychological abnormalities.

Activity Therapy Volunteer

Startup Advisor | Marketing Consultant | 20 under 40 | Georgia Tech Executive MBA Candidate

I'm the VP of Marketing for Text Request, a leading business messaging platform. I've written over 1,200 articles on business growth for dozens of outlets, including Entrepreneur. I've been named a "20 Under 40" honoree, Tech Marketer of the Year, and Executive of the Year. I'm also a champion for Chattanooga, and am always open to a new book recommendation.

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