The Penny Hoarder

Director of Owned Audience

Clearlink

As the Senior Email Marketing Manager, I’m responsible for the entire email and SMS campaign lifecycle from acquisition, content strategy and development to deployment and analysis across a variety of lifestyle brands, including ThePennyHoarder.com, Safewise.com, Move.org, and Business.org.

Senior Email Marketing Manager

Managing Editor

Marketing Manager

Content Strategist

Senior Content Editor

Copy Editor

Reviews.org

As the Managing Editor for Reviews.org, I am responsible for growing our traffic, user base, and user engagement.

I set editorial guidelines, frameworks, and strategy for the teams under my purview, enabling us to create high-quality, helpful content that benefits as many people as possible. 

I partner with leadership to create standards and frameworks for superior content in each vertical, fulfilling needs for users in unique and unparalleled ways. 

I define our content as a product and oversee the editorial vision, setting standards in methodology, research, and creation.

UX Content Strategist

Asecurelife

KENDO

Writer at Large

Western Governors University

Created the #ShareWGU program to help spur referrals.

Marketing Program Manager

Cafe Tissardmine

Spent one month in a village in the Moroccan pre-Sahara working on my writing and learning about the culture of local Berber tribes.

Writer in Residence — Morocco

Kuru Footwear

E-mail Marketing:  Grew and managed the email customer file, planned and executed impactful campaigns that drove engagement and retention.

Social Media Marketing: Oversaw social media contact strategy and execution in line with the quarterly marketing plan.

Content/Blog: Lead and managed writers, acted as Editor for KURU content strategy.

Other Projects: As part of a growing marketing team, participated in strategic planning, championed Flash Sales site strategy and execution, and participated in site re-design projects.

Marketing Director

Wrote copy for landing pages and email campaigns.

Freelance Writer

The King's English Bookshop

Brought a decade of experience in corporate marketing, merchandising and operations to SLC's best indie bookstore.

E-Commerce Manager

Star Moose

I managed a small creative team of writers and designers who crafted and guided marketing and communications campaigns for products ranging from software to snowboards and everything in between.    

achievements:
- executed a multiyear campaign to grow a client's social media presence from zero to over a million followers across Facebook, Twitter and Google Plus
- through a strategic redesign, improved a client's website conversion rate 3x, reduced bounce rate by 50% and doubled engagement time, all while reducing annual marketing spend by $60K

Creative Director

As the Director of Owned Audience, I support the entire email and SMS campaign lifecycle from acquisition, content strategy and development to deployment and analysis for The Penny Hoarder.

Taplio

Kenneth Loosli's Linkedin Analytics

Kenneth Loosli

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