Kenneth VandenBout III's Linkedin Analytics

I’m a results-oriented marketing professional with an MBA in Marketing and over 7 years of experience leading digital media strategy, paid media execution, and marketing education. At Digital Limelight Media (DLM), I develop and manage cross-channel campaigns that drive brand growth, customer acquisition, and measurable ROI through performance-focused media strategies. Outside the agency, I serve as an Adjunct Professor at Davenport University, where I equip future marketers with real-world insights and practical skills in digital strategy. What I Bring to the Table: • Cross-Channel Media Strategy: Plan and execute campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and more. • Performance Optimization: Leverage data and analytics to boost engagement, conversions, and return on ad spend. • Team Leadership: Lead and mentor high-performing digital teams, fostering a culture of collaboration and innovation. • Technology Enablement: Implement and adapt emerging media technologies to streamline operations and improve campaign efficiency. • Marketing Education & Consulting: Bridge the gap between academic theory and industry practice through teaching and hands-on consulting. Core Specialties: Paid Digital Advertising | Performance Marketing | Google Ads (SA360 & CM360) | Meta Ads | Digital Strategy | SEO & Analytics | Forecasting & Budgeting | Client Services | Team Leadership | Process Improvement I’m passionate about pushing the boundaries of digital performance, scaling brand success, and turning data into strategic advantage. Always open to conversations about how smarter media can drive better business results.