ROR Partners

Director of Digital Media

•	Plan and execute digital marketing, including social, search, YouTube, and the entire Google Display and Video Network.
•	Support management of paid search and social campaigns. Create, set-up & execute paid search, and paid social campaigns that drive customer purchases and engagement.
•	Collaborate with clients and account/media teams to develop strategies and apply media solutions to overall client objectives and KPIs with primary focus on search campaigns and display marketing.
•	Monitor and optimize campaigns across Google Ads, Meta Ads, SnapChat Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, NextDoor Ads, Google Analytics, and third-party platforms.
•	Analyze online user behavior, conversion data, and customer journeys and funnel analysis, to provide intelligent analysis and action plans.
•	Measure and report performance of digital marketing campaigns, and assess against goals.
•	Brainstorm new and creative growth strategies.
•	Perform Market and Competitive Research.
•	Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
•	Help establish best practices across the enterprise and facilitate knowledge sharing.
•	Lead a team of 4 specialists across strategic accounts varying from small to enterprise level accounts.

Digital Media Manager

Davenport University

• Taught Marketing 312: Digital Retailing In Fall 2020 (September 2020 - October 2020, 7 Week Course)
• Taught Marketing 346: Digital Brand Engagement In Winter 2021 (March 2021 - April 2021, 7 Week Course)
• Taught Marketing 421: International Marketing in Fall 2021 (September 2021 - October 2021, 7 Week Course)
• Taught Marketing 346: Digital Brand Engagement In Winter 2022 (March 2022 - April 2022, 7 Week Course)
• Taught Marketing 421: International Marketing in Fall 2022 (September 2022 - October 2022, 7 Week Course)
• Taught Marketing 346: Digital Brand Engagement In Winter 2022 (March 2023 - April 2023, 7 Week Course)
• Taught Marketing 412: Marketing Research in Fall 2023 (September 2023 - October 2023, 7 Week Course)
• Taught Marketing 421: International Marketing In Fall 2023 (September 2023 - October 2023, 7 Week Course)
• Taught Marketing 346: Digital Brand Engagement In Winter 2023 (March 2024 - April 2024, 7 Week Course)

Adjunct Professor - Digital Marketing & International Marketing

Stiles Machinery

• Responsible for strategizing and executing all corporate digital marketing activities, including Search, SEO, Social Media, Display, Retargeting, Email and Trade Media.
• Owns the digital lead generation strategy and strives to improve conversions and paid media efficiency through A/B testing and strategic optimization.
• Manages all corporate social media channels, including development of editorial calendars and audience engagement strategies. Platform management of social media includes Sprout Social, Power My Analytics, SEM Rush, Answer The Public, Google Trends, and more.
• Responsible for optimizing website user experience, visibility, and traffic as well as driving strategic initiatives to improve ecommerce sales across platforms like WordPress, Shopify, and Magento. 
• Create surveys in platforms like Survey Monkey to various segments including internal and external audiences. Send emails out using Mail Chimp with an understanding of Campaign Monitor, Constant Contact and Banana Tag.
• Responsible for crafting compelling and rich copy for digital marketing initiatives, including but not limited to website/SEO, digital and print advertising and email marketing.
• Work with product teams cross departmentally to translate technical language into comprehensible and appealing content to help improve market understanding and engagement.
• Responsible for all media reporting using Google Analytics, Search Console, and Adwords data utilizing Google Data Studio report involving Sprout Social integration, Power My Analytics connectors, and SEM Rush to highlight social media, paid media, traditional media, SEO data, and more.

Digital Marketing Specialist

ddm marketing + communications

• Execute digital media campaigns across a variety of digital platforms.
• Integrate paid media efforts with overarching marketing and content strategies.
• Conduct keyword research and selection for paid search campaigns.
• Make suggestions for keyword-driven content on SEO projects.
• Monitor ad campaigns across an array of channels, including paid search, social media, display, and remarketing.
• Daily management of client accounts across various industries. Collaborate with client teams to maximize clients’ online marketing efforts toward defined KPIs.
• Optimize and improve the performance of digital media campaigns. In addition to analyzing and leveraging performance data to increase conversions.
• Generate monthly reports to educate clients and account teams on the progress of campaigns towards the marketing goals.
• Keep pace with the digital media environment and trends.

Digital Media Specialist

Maltese Marketing, LLC

• Oversee the marketing operations and create processes.
• Analyze marketing data for reporting as needed.
• Scope projects, deliverables, and identify tasks to deliver digital marketing needs for clients.
• Drive the performance by communicating job expectations, evaluating performance, and providing feedback.
• Develop project road map and lead meetings with leaders/team members.
• Provide project management for all ongoing projects spanning mobile, e-commerce, website and other digital advertising efforts/initiatives.
• Plan and execute all digital marketing including SEO/SEM, database, email, social media, community and display advertising campaigns.
• Providing strategic direction of digital self-service tools (Marketing reports, content management, dashboard reports, etc.).
• Collaborate with key internal stakeholders to compress the cycle time of marketing efforts.
• Manage systems and processes to ensure marketing and communication initiatives are effectively prioritized, executed, and evaluated.
• Evaluate new technologies and add on applications to improve and optimize marketing team performance.
• Drive the selection and management of marketing technology ecosystem and associated vendors.
• Build and maintain departmental dashboards and reporting on performance and impact.
• Perform planning, budget tracking and forecasting of the marketing operations department and facilitate the budgeting and planning process for the overall marketing function.
• Anticipate future business changes and challenges and proactively develop and implement new or revised plans to help evolve marketing department.
• Overseeing website developers and marketing ops to ensure digital needs.

Marketing Operations Manager

Cultivate relationships with target audiences, such as Marketing Managers, Sales Managers, C-Suite Executives, and small business owners. Diversify the company’s services relating to digital marketing by identifying, qualifying, and prospecting key businesses within an international marketplace. Identify areas of improvement by devising and launching SEO campaigns. Conduct keyword analysis and generate call-to-action statements for PPC and SEO campaigns. Enhance SEO utilizing basic programming and web design skills. Partner with stakeholders to create reports and dashboards using Data Studio and other software to track key performance indicators.

International Digital Sales & Marketing Consultant

Manakey Group LLC

Built and grew profit margins for clients and established a long-term customer base. Analyzed market conditions, competitor activity, and product innovations; adjusted the sales approach to accommodate the latest developments. Identified new opportunities and expanded the company product line. Planned and executed improvements in the national sales department. Updated the company’s approach to cost analysis, marketing, presentations, and territory growth. Gathered information to create business plans, sales quotes, merchandising planograms, and marketing materials. 
•	Increased the client base by attending 12 trade shows.
•	Managed 500+ Case IH accounts with the Case IH Boot Tray product line.
•	Maximized Amazon.com market share to $1.2M+ annually.
•	Secured 20 new clients resulting in $120k in sales using a hunter mentality.
•	Generated customized quotes for Bass Pro, Menards, Home Depot, and Lowes.
•	Obtained contracts to sell products on Menards.com and Walmart.com.
•	Partnered with the National FFA Organization to create a unique fundraising product to sell chapters across the U.S. resulting in the product being sold to 10 states representing 18 chapters.

National Sales Manager

Director of Digital Media @ ROR Partners | Driving Digital Growth

Obtained a BBA in Marketing in 2016, and an MBA in 2018 with a concentration in Marketing from Davenport University. Currently, working as a Director of Digital Media at ROR Partners and an adjunct professor at Davenport University.

Accomplished Marketer & Paid Media Manager with extensive experience identifying ways to build lasting client bases. Skilled at increasing profitability, maximizing growth, and reducing advertising spend using innovative techniques and strategies. Adept developing and launching campaigns that increase engagement, raise brand awareness, and drive new leads.

Core Competencies

Paid Digital Advertising | Google Ads (Adwords) | Facebook Ads (Meta Ads Manager) | Search Ads 360 (SA360) | Account & Client Management | Marketing and Sales | SEO Campaigns | Process Improvement | Content Creation | Report Generation | Business Development | Social Media Advertising | Forecasting

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