Kenny Ratinon's Linkedin Analytics

As a results-oriented and agile leader, my career spans over a decade in the dynamic realms of marketing and branding, enriched by a profound understanding of the business landscapes in Mauritius and Kenya. My expertise lies not just in project management, but in weaving the intricate threads of strategic thinking to unravel complex business challenges. Driven by a fervent belief in the transformative power of brand and communication activism, my passion is deeply rooted in transforming insights into innovative opportunities. I am constantly tuned into the pulse of cultural and social trends, meticulously analysing their influence on consumer attitudes, behaviours, and perceptions. This keen observation enables me to craft strategies that resonate with the heart of the market. My journey has been marked by the application of strategic and creative intelligence across a spectrum of new brands, campaigns, and business pitches. This path has seen a shift in my focus, moving from brand-centric to a more consumer-centric and communication-driven approach. Over the past years, I've had the privilege of crafting communication strategies for renowned brands like Mauritius Telecom, My.T, Orange, HSBC, Loto, Canal+, Hyundai, Farmland, Shell, Kraft, Oreo, Pepsi Light, and Bridgestone, among others. Each brand's story is a testament to the power of thoughtful communication and strategic branding. In the final quarter of 2017, I embraced a pivotal shift to the client side with Cim Finance, a leader in Mauritius's financial sector. Here, my role transcends managing the brand; it involves nurturing our identity in Mauritius and rising to the challenge of growing our Kenyan brand, Aspira. This role not only tests my skills but also offers a canvas to paint our brand's future, blending local insights with global foresight. In this ever-evolving journey, I continue to be fuelled by the desire to make a difference, one brand, one strategy, one insight at a time.