Kensho Craft

At Kensho Craft, I design internal systems, rhythms, and strategic infrastructure to help founder-led companies scale with clarity, calm, and operational integrity.

This is not agency work — it’s embedded business architecture built from the inside out.

I created Kensho Craft to serve as a vehicle for deploying trusted operators and execution partners into moments that matter: scaling, restructuring, launching, or stabilizing. The work flexes based on the company’s stage — but the outcome is always the same: a stronger business with fewer blind spots and more room to breathe.

Across SaaS, e-commerce, e-learning, service-based businesses, agencies, and wellness ventures, engagements often include:

- Strategic planning and execution frameworks
- Designing and implementing GTM systems and OKRs
- Structuring org charts and role clarity to support growth
- Leading cross-functional alignment across product, sales, marketing, finance, and CS
- Rebuilding operational cadence, decision-making processes, and team accountability

Kensho Craft supports a range of partnerships — fractional, project-based, or full-time embedded — depending on the needs and season of the business.

This is business clarity in motion.

It’s what I built for others, and what I built for myself.

📍 kenshocam.com
📬 cam@kenshocraft.com

Founder & Principal Operator

I step into high-trust roles as a strategic partner to CEOs, founders, and executive teams — providing structure, clarity, and operational leverage when it matters most.

This work is often behind the scenes, but at the heart of the business. I help leadership teams:

- Translate ambiguity into aligned, actionable priorities
- Uncover hidden friction points between departments or execs
- Navigate restructures, pivots, and go-to-market shifts
- Prepare key decisions with clarity and follow-through
- Act as a steady sounding board in high-pressure moments

I’m often brought in when:

- The founder needs a strategic mirror who isn’t just another coach
- The CEO needs a second brain to carry cross-functional execution
- The executive team needs cohesion, rhythm, and reporting that sticks

This isn’t about facilitation. It’s about leadership in the middle — where insight becomes movement, and decisions turn into measurable momentum.

When the leadership team gets clear, the entire business moves differently.

That’s the work I stand for.

Strategic Advisor | Embedded Operator for Founders

Alderaan Operations Solutions

Alderaan partners with agencies who need embedded operational support — without the overhead of hiring in-house.

As a Fractional Senior Director of Operations, I’m placed directly into client businesses to act as their operational right hand — bringing clarity, structure, and sustainable systems to growing teams.

My focus: turn visionary ambition into grounded execution.

This work draws on over 8 years of experience supporting founders and executive teams across SaaS, eCommerce, e-learning, wellness, and agencies.

I specialize in bringing calm to chaos — designing operational systems, aligning cross-functional teams, and helping businesses scale without burning out their people.

What I love about this model is the mutual alignment: founders get dedicated strategic support, I get to focus on doing my best work, and Alderaan handles the matchmaking, contracts, and coordination behind the scenes.

In this role, I operate as an embedded leader — not just advising, but building. I’m currently supporting client companies with:

- Day-to-day operations oversight
- Internal systems design and optimization
- Team accountability, rhythm, and reporting
- Project management and operational leadership
- Cross-functional alignment across sales, marketing, and delivery

This model allows me to stay hands-on, mission-aligned, and deeply invested in the success of the businesses I serve — while also remaining flexible enough to contribute to other creative and strategic projects across my ecosystem.

Fractional Senior Director of Operations

Revenue Operations Alliance

Member

Fractionals United

NoCodeOps by Zapier

Spyglass Ops

Spyglass Ops was an opportunity to build something from the ground up — creating a sales and marketing system from scratch in an environment that required adaptability, strategic thinking, and a willingness to experiment.

The challenge wasn’t just about setting up systems; it was about aligning execution with vision. I designed and implemented frameworks to drive revenue growth, optimize lead generation, and establish clear pathways for customer acquisition.

Specifically, launching a GTM strategy with two core service offerings — a recruiting offer, and a systems audit. But execution is only as strong as the foundation it’s built on, and despite best efforts, the company struggled to bridge the gap between ambition and operational consistency.

Not every project ends in the success you envision, but every experience offers something valuable. At Spyglass Ops, I saw firsthand how critical alignment is — not just between systems and strategy, but between leadership, execution, and long-term viability. 

Even in an uphill battle, the frameworks I created had the potential to drive results with the right consistency behind them. That lesson sharpened my ability to spot what makes growth sustainable — and what makes it fragile.

spyglassops.com

Systems and tools used: ClickUp, GoHighLevel, Indeed, Slack, Stripe, GSuite

Fractional COO | Strategic Advisor to CEO

Clearly Trained

When I stepped into Clearly Trained, the company was at a turning point. They had the expertise and the demand, but the internal structure wasn’t built to support sustainable growth. My focus was to change that — bringing clarity to the chaos, implementing systems that worked, and helping the company scale with confidence.

In my first 30 days, I helped add $200,000 to the company’s revenue by optimizing internal operations and refining the way projects were managed. One of the most impactful moves was hiring a Director of Operations, ensuring the company had a leader who could drive execution and keep things running smoothly.

To support long-term success, I built the foundation of their project management system using Notion, transforming scattered workflows into a structured, efficient system that empowered the team to stay on top of priorities. Beyond the systems, my role extended into ongoing consultation and coaching — helping leadership refine processes, improve decision-making, and create a stronger foundation for growth.

This work wasn’t just about putting out fires — it was about building something that lasts. Though Clearly Trained ultimately closed its doors after 25 years in business, because the CEO wanted to retire, the systems, leadership, and structure we put in place helped the company operate with greater clarity and stability in its final chapter.

Core contributions:

- $200,000 revenue increase in first 30 days
- Hired and transitioned leadership to a Director of Operations
- Built an end-to-end project management system in Notion
- Partnered directly with the founder on executive leadership and decision-making

Systems used: Notion, Slack, GSuite, Stripe, Zoom

Key themes: Transformation, stabilization, leverage, leadership coaching, operational infrastructure

Strategic Consultant & Growth Advisor

SCG Agency (Prime IV Hydration & Wellness)

Joining SCG Agency was an opportunity to step into a fast-paced environment where high standards were the norm, and excellence wasn’t negotiable.

My role wasn’t just to manage operations — it was to create the systems, frameworks, and team alignment that would drive sustainable growth and position the agency for long-term success.

One of the highlights of my time at SCG was hiring and mentoring key team members, including one team member, who joined despite living halfway across the world.

Their dedication — waking up at 3 a.m. in Guam to attend meetings — was a testament to the culture we built: one where people felt valued, trusted, and committed to a shared vision.

To support this level of engagement, I designed operational frameworks using GoHighLevel, Notion, and an internal documentation strategy that streamlined communication, clarified priorities, and made accountability effortless.

From refining workflows to improving project management systems, every decision was about enabling the team to work smarter and with more focus. This approach not only improved productivity but also created an environment where creativity and collaboration could thrive.

When PrimeIV merged with SCG, I was invited to play a key role in the agency’s next chapter — a reflection of the trust and value placed in my leadership.

While I ultimately chose to pursue my own path, the systems I implemented and the team I built became key components of the agency’s success during and after the acquisition process.

This experience reinforced what I know to be true: that great outcomes are the result of great systems, clear communication, and a culture where people feel empowered to do their best work.

https://primeivhydration.com/
https://www.scgagency.com/prime

Systems used: GoHighLevel, Notion, Slack, GSuite, Facebook Ads Manager, Twilio, Yext, Stripe, Looker Studio, ClickUp, Freshdesk, Loom, Zoom, Hubstaff

Partner & Chief Operations Officer

Dogslanding

Dogslanding was an exercise in precision — every detail mattered, and the margin for error was razor-thin. The founder had exceptionally high standards, which pushed me to refine and elevate every aspect of the business, from product positioning to ad performance and conversion optimization.

My role wasn’t just about keeping up — it was about bringing a level of execution that met and exceeded those standards. I took ownership of improving a content distribution system, including ad creative, refining website CRO, and designing an influencer UGC strategy that turned customer enthusiasm into a scalable acquisition engine.

The work wasn’t always easy, but that was the appeal: to take something already excellent and make it even sharper, more effective, and more compelling.

I also recruited, onboarded, trained, and managed a Product Manager, Senior Media Buyer, CRO Specialist, Copywriters, Video Editors, and a Brand Manager. Each new hire was a strategic addition, infusing fresh talent and energy into the company.

When I started, Dogslanding had two main products. By the end of my contract, we were poised to launch the fourth product, marking a significant expansion in the company's market presence.

The most valuable lesson from this experience was that great marketing isn’t about making noise — it’s about clarity, alignment, and ensuring every touchpoint reflects the essence of the brand.

That’s what we built at Dogslanding, and it’s a philosophy I carry into every project I take on.

Systems used: Notion, GSuite, Facebook Ads Manager, Shopify, Slack, Indeed, Zoom

Strategic Operator & Advisor

High Performance Founder

When I joined HPF as its first team member, the business had immense potential but lacked the systems and team structure to scale sustainably.

Over two years, I laid the operational foundation that transformed it into a consistent seven-figure business with profit margins exceeding 50%.

It started with people. I hired and onboarded seven key team members across sales, marketing, customer success, and operations—focusing on those who aligned with the founder’s vision and were capable of delivering at a high level.

Then, I built the operational backbone to support their success: implementing cross-functional communication systems, establishing clear responsibilities and workflows, and leading weekly sprint meetings that kept the team focused, accountable, and engaged.

We created a digital HQ in Notion that became the centralized source of truth—housing SOPs, meeting agendas, team directories, project trackers, and performance dashboards. I implemented automation systems using Zapier, Pipedrive, Calendly, and Slack to streamline the buyer journey from application to onboarding.

We developed onboarding protocols, fulfillment workflows, a performance management process, and a repeatable rhythm that supported scale without burning out the team.

Our efforts extended beyond internal infrastructure. As we moved from a one-to-one coaching model into a scalable membership offer, I helped design the client journey and created a custom care package workflow in partnership with our fulfillment vendor. I also implemented new communication systems between support and fulfillment to improve client delivery.

Over time, I transitioned ownership of operations to a team member I hired and mentored. She went on to lead all project management, team communications, and day-to-day operations—a reflection of the strength and sustainability of the systems we built.

To this day, the company continues to use many of the tools, systems, and team practices we implemented during my tenure.

Strategic Operator (Fractional)

Hi, I’m Cam.

I’m the Integrator to Visionary Leaders — a steady strategic operator who helps founders and executives scale their companies with structure, clarity, and care.

I’m currently exploring full-time, fractional, and advisory opportunities — whether that’s stepping in as COO, GM, Chief of Staff or right-hand operator to help take something meaningful to its next level of growth.

Over the past 8 years, I’ve served across SaaS, e-learning, wellness, agencies, and e-commerce — helping organizations move from complexity to coherence.

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My focus is simple:

- Build high-functioning systems.
- Align cross-functional teams.
- Create sustainable, human-centered growth.

I’ve held leadership roles like COO, GM, Director of Operations, Operations Manager, and Chief of Staff — taking responsibility for strategy, operations, and organizational transformation from the inside.

I don’t just advise — I embed, I build, and I stay accountable to outcomes.

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This work often includes:

1. Turning strategy into operating systems that translate vision into real-world movement.

2. Supporting leadership through critical inflection points — launches, restructures, growth pivots.

3. Designing go-to-market systems that connect sales, marketing, and delivery.

4. Building operating cadences, dashboards, and reporting rhythms that drive clarity without creating chaos.

5. Helping leadership teams rebuild trust, reconnect departments, and move as one.

6. Creating cross-functional alignment between sales, marketing, customer success, product, operations, GTM, and finance — making scale smoother and more human.

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The common thread: I help organizations grow — with clarity, structure, and a commitment to honoring both the mission and the people building it.

I believe the best companies are not just designed to perform under pressure — they are designed to take care of their people under pressure, too.

Outside of work, you’ll usually find me writing, capturing landscapes, or spending time with my wife and our dogs.

If you’re building something serious and need a steady hand to help translate vision into traction — let’s connect.

📬 cam@kenshocraft.com
🌐 www.kenshocam.com

I’ve spent the last few years head down, studying the shifts happening in tech, AI, and commerce, making sure my work keeps pace with where all of this is headed. Lots of practice, lots of learning, lots of late nights.

This morning I opened my calendar and finally took a moment to zoom out. Seeing the brand names stacked one after another hit me a little differently today. It wasn’t ego, just a realization of the distance traveled while in motion.

I’m grateful for the work, and the people I’ve collaborated with along the way. Same focus on craft, same drive to build durable systems and real relationships, but now with a better sense that I’m operating from something earned, not chased

Cam Martinez

TikTok Shop @ Social Commerce Club | Strategy and Growth for a Portfolio of Category-Defining Consumer Brands | Husband & Dog Dad

TikTok Shop is an interesting place to work every day. 

It moves quickly, it shifts often, and it asks more from brands than one might expect. But underneath the pace, there’s a structure to it, and the brands who understand that structure tend to have a much easier time finding their footing.

TikTok Shop isn’t a platform to casually test. If a brand wants to take the platform seriously, it needs people who understand the rules, requirements, SLAs, inventory timing, payout cycles, commission structures, and the dozens of small operational details that decide whether things run smoothly or fall apart.

It’s a high-attention environment, and the companies who do well usually treat it like a dedicated function of their business, not a side experiment.

That’s because the ecosystem rewards preparation. When logistics are tight, the content pipeline is steady, pricing makes sense, and internal communication is clean, the platform responds well.

When those things are missing, TikTok has a way of revealing it quickly. Not in a punitive way, just in the way any fast system exposes where the gaps are.

What’s changing now is the level of brand entering the space.

Enterprise companies are beginning to see TikTok Shop not as a novelty, but as a legitimate commerce channel that demands real operational depth.

And with that shift comes a different kind of responsibility.

Larger brands can’t rely on luck or momentum. They need team alignment, consistent decision-making, and a long-term plan for how they’ll participate in an environment where distribution is creator-driven and demand can spike overnight.

To me, that’s the part worth paying attention to.

TikTok Shop is young, but it’s maturing fast. And the brands getting in now, the thoughtful ones, the prepared ones, the ones treating it like an actual business function, are building an advantage that will compound as the platform stabilizes and standards rise.

It’s a fun ecosystem to operate inside, and a demanding one. But for brands willing to take it seriously, it offers something rare: the chance to build a presence early, learn the terrain while it’s still forming, and grow alongside a channel that’s only going to get more structured over time.

Plenty more to explore here, but this is how I’m currently thinking about it 🤘

The deeper I go into a system like TikTok Shop, the more the system smiles back and says, not yet.

Every threshold crossed reveals a wider console of buttons. Some I know by heart, some I decode in conversation, and some I haven’t even learned to ask about properly.

Progress here isn’t a victory pose, it’s pattern recognition at close range.

What keeps me grounded is the absurdity of assuming mastery is something you finish. 

The moment you think you’ve “conquered” something, the system proves your humility for you. And honestly, thank God for that, it means I won’t ever be bored, won’t ever be finished, won’t ever be done learning the language I signed up to speak.

Competence isn’t about omniscience. It’s about being willing to sound a little foolish while you keep pulling threads, asking questions, and piecing together how things actually work, so the next action you take is deliberate, not accidental.

Fluency over finality. That’s all there is to it.

— Cam

I’ve spent most of my career helping companies from the outside.

Advising, guiding, offering perspective when they needed clarity. It’s meaningful work, but it’s different. You see a lot, but you don’t feel everything. You’re close, but you’re not in the room where the real weight sits.

Being on the inside again has reminded me how much changes when you’re part of the actual system you’re trying to improve. The stakes feel different. The wins feel different. The decisions carry a different kind of responsibility. And the work stops being abstract. It becomes real and tangible in a way advisory roles never quite allow.

Leading from the inside causes you to slow down, pay attention, listen closely, and work with what’s actually there, not what you imagine should be there. It’s one thing to tell a team what would help. It’s another to roll up your sleeves, join them, and shape the solution together, piece by piece.

I didn’t realize how much I missed that until I stepped back into a real operating environment. The collaboration, the tension, the momentum, the daily rhythm of building something with other people. It’s a completely different experience than orbiting around the edges trying to steer from a distance.

There’s a depth you only earn from proximity.

And I’m grateful to be working from that place again 🙏

Earlier this year I got to support Theo Tabah, Ed L., and the team at LCA on a tiny piece of the thinking behind their Agentic Experience work.

It was a small moment of collaboration, but it gave me a glimpse into how seriously they take this shift we’re all living through — from products as tools to products as relationships.

They’re one of the few agencies out there designing AI-native products, interfaces, and agentic experiences for some of the largest companies in the world, and I just picked up their new book Rise of Agentic Experience: How to Design Products for the AI Age.

Looking forward to sitting with it.

If you’re building in AI, leading product, shaping design, or steering a company through this next era, their work is worth spending time with. Thoughtful people doing thoughtful work.

Link’s in the comments 🤘

Many people complete tasks.

Fewer take responsibility for outcomes.

That difference shows up more clearly the deeper I get into the work I’m doing.

In some of the circumstances I’ve stepped into lately, the structure was already there. The tools were in place. The objectives were clear. Several capable people had worked on the same system before me, often with the same strategy and the same constraints.

And still, the results shifted once the work passed through a different set of hands and a different way of seeing the problem.

I’ve been thinking about why that happens.

Some of it is timing. Some of it is experience. Some of it is the ability to sit with complexity without becoming overwhelmed by it.

But most of it comes down to how a person engages with the system itself — how they see the relationships between the pieces, how they remove what isn’t helping, how they create a pace the team can actually sustain.

A system can sit unchanged for months until someone steps in and sees the shape of it differently.

The foundation may be solid, but nothing moves until the pieces are arranged with intention.

In the short time I’ve been immersed in this corner of commerce, this pattern has shown up more than once, and it’s given me a deeper appreciation for the work that comes before me, and for how much potential already exists inside a system before anyone touches it.

The tools matter, but not nearly as much as the operator’s judgment, their steadiness, their willingness to take responsibility for the whole picture instead of just their part in it.

Many people execute.

Fewer make the kind of thoughtful, steady decisions that help a system move forward and stay there.

It’s a small distinction, but it tends to be the difference between good work and excellent work.

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