Walmart

Overseeing the design of the tools that help merchants plan and execute their assortments in an omni channel environment.

Senior Design Manager

Virtasant

I'm focused on building our design team and implementing modern design to development methodologies, infrastructure, and processes to drive outcomes for our business and our clients.

Head Of Design

AT&T

Led UX efforts for transformation initiatives aimed to improve data visualization with a cross-disciplinary enterprise team in the Global Operations & Services organization.

Senior UX Consultant

I.AM+

Drove all user experience design, strategy, and research in a start-up company owned by Will.i.am from the Black Eyed Peas.  Created processes for user experience, visual designers, industrial designers, developers, artificial intelligence engineers, audio engineers, and machine learning.

Senior UX Design and Research

Esri

About Esri 
Esri inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them.  The ArcGIS platform brings together maps, apps, data, and people to make smarter decisions and enable innovation in your organization or community.

Responsibilities
Act as a UX evangelist, ensuring others understand the value of UX activities and help develop and drive user experience strategy.  

Create information architecture diagrams, user experience workflow diagrams, wireframes, proof-of-concepts, and interactive prototypes.  

Foster collaboration and present cohesive interaction, design, and user experience approaches to a non-design audience.

Ensure consistency between the various customer-facing platforms created by Esri.

Create holistic design solutions that address business, brand, and user requirements.  Work in partnership with business stakeholders, graphic designers, and developers to design end-to-end experiences using participatory and iterative design techniques.

Assist and collaborate with data marketing team for creating customer surveys and reviewing web analytics for esri.com site performance and user segmentation. 

Communicate and collaborate with product marketing, customer service, training services and technical support to develop a cohesive user centered experience across the web enterprise.

User Experience Architect

Vertical Nerve

About Vertical Nerve
Vertical Nerve is a data-driven marketing firm with core areas of expertise in Digital Analytics, Search Marketing, and Web & Mobile Marketing.  They help businesses increase revenue through web and mobile channels by attracting the right web and mobile traffic converting that traffic from visitors to customers.

Responsibilities
Developed creative brief based off of brainstorming exercises to guide the creative process with meeting business and user objectives. Produced high fidelity interactive wireframes to discuss critical points of conversion for the various end users

A/B/n testing with campaign managers for display advertising.

Incorporated Google Analytics into design process to advocate UX best practices.

Standardized creative brief to include UX best practices and pillars

Review various client project with developers to debug HTML, CSS, and Javascript bugs on website.  Assist with training team members with best practices of HTML and CSS structure.

Learned Drupal content management system to support developers with creating optimized web site experience

Collaborated and strategized with multiple departments on marketing collateral to send out to clients prospects

Led creative brainstorming session during kick-off meetings to understand brand personality and positioning. Gathered general overview of internal users of back-end systems and target customer demographics 

Partnered with search optimization team members to understand user search behavior.

UX Designer / Creative

Dallas GiveCamp

Overall creative and initial front end development for The Mentor Matcher organization.

Creative

Ken Edmond

Freelancer Summary
I earned opportunities to work with some amazing companies in the Dallas / Fort Worth area.  Clients included numerous advertising agencies, small businesses and non-profits.  Most notably “Ricky Smiley Morning Show”.

Responsibilities
Created print ads, web, and digital marketing materials.

Provided filming and editing needs.

Assist with creating various marketing campaign strategies.

Freelancer / Contractor

CROSSMARK

About Crossmark
CROSSMARK is a leading sales and marketing services company in the consumer goods and services industry that delivers smarter solutions to clients for faster growth.

Responsibilities: 
Gained a working knowledge of the retail environment, including sales plan schedule and process requirements

Create and develop retail communications tools

Developed and execute a report schedule for CROSSMARK Client Service Managers to ensure timely delivery and proof of CROSSMARK performance results are available for use by CROSSMARK clients

Analyzed retail data to generate retail successes and identify opportunities of CROSSMARK Retail Data and applicable Retail Distribution Data Systems for the clients that CROSSMARK represents

Worked with syndicated data, retailer specific data, and CROSSMARK data

Participated in business reviews and annual meetings

Worked with all Client Service Managers, team members, and office staff in the execution of programs and carrying out Company policy and procedure

Cooperated with clients by coordinating all requests pertinent to the retail sales team with management.

Project Administrator

OC3 Technology

About OC3 Technology
OC3 Technology was an end-to-end IT solutions provider s for emerging companies and government sector clients.  OC3 delivered interactive strategies starting from the initial assessment of a client's needs through post implementation analysis and development.

Responsibilities
I primarily focused on the companies contract with the State of Texas.  The  awarded contract with the Texas Department of Transportation (TxDOT) Technical Assistance Program (TAP)  nicknamed TxDOT LINC  Protege program.  TxDOT mentored small, minority- and women-owned businesses interested in doing business with us. The program focused on construction, goods and services, information technology and professional services. Their goal is to increase the amount of small and minority businesses bidding on and performing TxDOT contracts.

Worked under company leadership to assist with training, business planning, contract review, proposal assistance for TxDOT mentorship businesses.

Created marketing collateral for TxDOT mentorship participants.

Created web designs to hand off to developers to create final website for TxDOT mentorship participant.

Graphic and Web Designer

20+ years crafting digital experiences with an eye on the future. Crafting consumer digital/hardware products, enterprise products, and experiences that tell a story using UX/UI design, product design, and design research methodologies. I also study 3D animation/modeling, storytelling for film and video game design, and tools that create interactive experiences - let's make something epic!

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