Sales Account Executive

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- Development of a B2B clients portfolio in 3 markets : France, Belgium, Switzerland
- In charged of the full sales cycle, from prospecting to closing deals
- Working on inbound leads : qualification, follow-up, contract signature
- Implementation of an outbound prospection strategy 
- Negociation and closing of C-Levels

Wavemaker

Client: L'Oréal (Consumers Products, Luxe, Active Cosmetics divisions) 

- Managing international paid media coordination across 20+ markets to oversee local paid media actions according to L'Oréal global media guidelines 
- Liaising with local agencies to support the deployment of media guidelines in markets and local strategic projects, doing follow-up on regular requests received by local markets on key strategic projects 
- Building and developing a network with local markets 
- Client management at central level: working on global strategic briefs (paid media, digital, e-commerce, CSR, global media guidelines) received from the L’Oréal Top management (Presidents, CMOs, CDOs)

Media International Account Executive for L'Oréal

Lacoste

Portfolio: Lacoste Fashion and Footwear

-  Responsible for international offline media campaigns roll-out across 30+ markets (North America, LATAM, EMEA, APAC) & in travel retail, following the international media guidelines & KPIs  
- Liaised with local markets to assess and support the deployment of 360° media plans in markets 
- Oversaw the media agency for offline media campaigns buying, campaigns guiding execution and optimisations, managed and validated media plans, ensured the budget allocation monitoring 
- Worked closely with the creative agency, supervised the production and delivery of assets for print, outdoor, digital outdoor and travel retail, worked closely with the Lacoste Brand Image department for specific technical local adaptations & approvals
- Managed the relationship & negotiations with global media partners (JC Decaux, Clear Channel, MEDIATRANSPORTS) and airlines companies 
- Worked closely with the Lacoste Digital Media team and the Lacoste Licences teams (fragrances, watches, glasses) on 360° media plans (offline/online media activities, fashion/licences media support)
- In charged of the annual global offline and online media budget monitoring (25M€) and invoice management with media partners

Global Offline Media Project Coordinator

Coty

Fragrances licences portfolio: Burberry Beauty, Chloé, Gucci Beauty, Miu Miu, Bottega Veneta, Hugo Boss, Lacoste

- Helped Managers to design global media strategy and to implement on and offline media campaigns across 30+ markets (North America, LATAM, EMEA, APAC) & in travel retail
- Coordination with local markets to ensure the accuracy of the 360° media strategies implementation following the Global guidelines
- Worked closely with the media agency to roll-out worldwide paid media campaigns - briefing, in charged of campaign guiding execution, validated media plans and ensured the budget allocation monitoring 
- Managed paid social media campaigns definition and execution on Facebook, Instagram, Snapchat - managed editorial calendars via Facebook Business Manager, briefed the local agencies on media buying, campaigns set up & optimisations 
- Delivered global competitive reports and competitive trends to Fashion Houses 
- Worked closely with the Digital team, Marketing & Trade Marketing departments to get a 360° strategy (paid media/product launches and development, in-store ops)

Global Media Luxury Coordinator

Havas Media Group

TV and OLV Buyer

Havas Media UK

Clients: Kenneth Green Associates, Jacobs Douwe Egberts, Pernot Ricard, Unilever Food Solutions, Freesat, BBC channel, Penguin Books

Media Executive

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