bimetrics

CEO & Founder

OBI Group Holding

Marketing Technology @ obi.de / obi-next.de

Senior Technical Product Owner

sevDesk

- Responsibility of building, implementing and optimizing marketing automations, data collection, tracking and analytics tools (e.g. Google Analytics, Google Tag Manager, Segment).

- Leading projects to expand the technical infrastructure for data-driven marketing (server-side tracking, in-house conversion optimization software for AB testing and personalizations)

- Management of projects for the new and further development of the marketing website with several million visitors (Headless CMS, React/Gatsby, NodeJS, MongoDB)

- In-house consulting for technical questions regarding segmentation, tracking and technical solutions (web development, interfaces, etc.)

- Performance improvement and process optimization by identifying bottlenecks and minimizing feedback loops

- Helping understanding potential issues and estimating their impact and priority

- Ensuring maintainability as well as scalability of the projects

- Supporting the design and implementation of AB Tests & Personalizations

- Regularly set and evaluate team goals to ensure alignment with the product and marketing roadmap

Team Lead Marketing Technology

Web Developer

DEVTREK – Web & Digital Marketing

Freelance Consultant

Kameleoon

Technical Consultant

TYPOLOFT

Frontend Developer

With over 8 years of experience as a Product Engineer in the tech industry, my passion lies in building SaaS products. I have a strong background in engineering, UX, and marketing, especially in conversion rate optimization and web analytics.

Taplio

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