Kerri Lorch's Linkedin Analytics

I am a growth-oriented, value-driven, and highly accomplished global Senior Marketing Executive with extensive experience in conceptualizing and leading initiatives that drive growth, raise brand awareness, scale engagement, and result in revenue. I capitalize on my strategic marketing, messaging, and analytical skills to generate creative solutions that improve brand and product performance. I create and execute high-level and tactical product marketing plans and processes and then collaborate cross-functionally to execute them. I leverage data-driven decision models to enable superior outcomes for all stakeholders. I am known for creating high-performance teams with a focus on business partnerships, accountability, open communication, and delivering results. I have specialized expertise in highly regulated financial services markets, B2B and B2B2C markets as well as partner programs. I enjoy managing and growth a team and I attract, develop and retain top talent. STRATEGY & EXECUTION: I apply research and data analytics to ensure messaging, channels, and content connects with customers. Continuously improve marketing and product development processes and systems to drive performance. Increased pipeline coverage 50% at Fiserv in one year. TEAM & TALENT DEVELOPMENT: I transformed First Advantage’s marketing group from a silo-driven model to a cohesive global team. I’ve led large, matrixed teams at Fiserv and First Data and created a culture rooted in empathetic leadership and honest communication that inspired teams to exceed performance targets. GO-TO-MARKET PLANNING: I have defined go-to-market strategies for Fiserv, First Advantage, and First Data and executed to scale revenues by multi-million dollars. I launched products from concept to execution, including a self-service small business background screening solution at First Advantage and a new mobile payments solution in six months at First Data. MARKETING COMMUNICATIONS: I established brand messaging and product campaigns at Fiserv, First Advantage and First Data, and I increased First Advantage’s media coverage by 440% and leveraged webinars and speaking engagements to scale revenue by 50%.