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Years ago, when I was a purchaser, a mentor told me: “Kerry, get the best price you can – but not at any cost.” He meant that while you must always consider the bottom line, the cheapest option can end up costing more long-term. Better to pay a reasonable price for the right product. This beautifully encapsulates what I try do instill in the companies I represent. Growing business within the Ferry industry needs to be built around a strong foundation of customer service. It's worth that little extra for a quality product and service. Providing a quality service is hard in today's competitive climate. Companies that stand the test of time have one key thing in common, they all focus their efforts around their strengths and ensuring that their customer is treasured.
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