Kerry Richards Marketing

Freelance copywriting, marketing, content creation and brand strategy.

Copywriter

She's Local

Currently planning the ‘24 South Shore Conference for Women! Member of Comms committee.

Board Member

MountainOne

Developed creative marketing communications (social/email/web/SEO), managed local community engagement events, initiatives, sponsorships, and partnerships, and drafted all 2023 press releases. Launched new corporate Instagram, HootSuite social media management account, and created an annual content calendar. Managed various external stakeholders, including a creative agency, web agency and ad agency. Led the 175th Anniversary Planning Committee, participated in volunteer events, and served as co-chair of the Wellness Committee.

AVP, Marketing Communications

John Hancock

In this role, I managed 3,000+ content records in the US retirement database; this involved partnering with 50+ internal subject matter experts from product, marketing, cybersecurity, sales and compliance to create top-notch content, while adhering to corporate risk standards. Co-led as Assistant Team Manager; assigned new projects to writers in Salesforce, maintained an AP writing style guide, and peer reviewed sales proposals. Prepared competitive intelligence reports based on industry surveys. Volunteered internally as the communications lead for the Global Women’s Alliance R.I.S.E. program; participated in a hands-on design thinking methodology workshop.

RFP Content Manager

NEPC, LLC

(Senior analyst level promotion)
In this marketing role, I wore many hats; I responded to complex RFPs for investment consulting services (from large governmental and Taft-Hartley organizations), managed RFP content in the Qvidian database, led CRM email marketing campaigns (editor of a monthly newsletter), launched a new corporate social media program in collaboration with compliance, and interviewed/hired/trained/mentored junior marketing team members to expand team capacity. Also administered a biannual client survey via Qualtrics, prepared post-survey analytics reports, created custom finals presentations, and contributed to an internal employee newsletter. Assisted in HubSpot IT project.

Senior Marketing Associate

Skillsoft

In this role, I primarily assisted the Books24x7 product marketing managers; ran reports for sales team, and sent a weekly HTML e-newsletter. I also hosted ad hoc sales webinars and prepared quarterly royalty mailings.

Marketing & Production Assistant

In this role, I provided exceptional customer service, serviced the atm, and opened new bank accounts.

Branch Sales & Service Representative

University of Massachusetts Dartmouth

Recruitment Assistant

🔹Marketing communications professional with 10+ years’ experience. Has Master’s in Communications; Bachelor’s in Marketing.

🔹Currently, a freelance marketer and a nonprofit Board Member. Previously, an AVP of Marketing, RFP Content Manager, and a Sr. Marketing Associate/Analyst.

🔹Skilled at developing strategic B2B and B2C marketing communications (social/email/web), PR/storytelling, corporate communications, branding, advertising, and managing local events & partnerships.

🔹Passionate about community building, volunteerism, human rights, CSR, DEI, literacy, and health & wellness.

Taplio

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