Kerstin Gold's Linkedin Analytics

Kerstin Gold is a Berlin-based art+tech strategy consultant for the art ecosystem. As economist, digital strategist, art market expert, author of the ART+TECH Report, and advisor to arttech startups, she has always positioned herself at the intersection of art & technology. Her professional interest in analysing the effects of technology on the established mechanisms of the art market and its potential effects on future business models and market structures has been a common thread throughout her career. She advises commercial galleries, museums, foundations and art market entrepreneurs on digital transformation and business model innovation and serves as an art+tech start-up advisor as well as mentor at VC-accelerator programmes for early-stage ventures. She has a rich insight into the art business sector, a great passion for Web3, NFTs and Metaverse, and uses strategy to connect the fields of art, business, and technology. Kerstin is co-founder and author of the ART+TECH Report, an independent research initiative, that explored the dynamics of collecting digital art in 2023, examined the buying patterns and collecting motivations of art NFT collectors in 2022 and surveyed collector's online art buying behaviour in 2021.   Following her interest in blockchain and as a strong advocate for more diversity in the tech space, Kerstin's expertise extends to speaking engagements at the intersection of art and technology, and heading the Berlin chapter of Women in Blockchain Talks, a global diversity initiative highlighting female achievements in the web3 space. Prior to her career as an independent strategy advisor, Kerstin gained +12 years of consultancy expertise in the international marketing sector and creative industry in London and Berlin - advising international brands such as adidas, PlayStation, Lufthansa and McDonald’s, leading interdisciplinary teams in London and Berlin and managing an agency’s entire branch office (80 employees). She holds an MA in business administration, served as an approved IBB Business Consultant for Creative Industries, and trained as a Systemic Executive Business Coach. She was accepted into two full-scholarship programs "DLT Talents" and "NFT Talents" at Blockchain Center-Frankfurt School of Finance, and has completed numerous in-depth study programs such as "From Net Art to Beeple: NFTs in Context" and " A Comprehensive Guide To Understanding NFTs" (Christie`s Education), “Management in the Art Market“ (Freie Universität Berlin) and “History of Art” (University of Cambridge) and more.