Hitachi Energy

In this exciting role, I lead the Employer Branding efforts for Hitachi Energy's biggest talent growth region, which includes the countries Sweden, Norway, Finland, Denmark, UK, Ireland, Belgium, Netherlands, Luxembourg, Poland, Latvia, Lithuania, and Estonia, ensuring alignment with our global strategy, and consistently working on making Hitachi Energy the destination employer within the energy sector.

Employer Branding Lead, Northern Europe

Universum

I lead the combined Delivery team (Advisory/Consulting Services and Activation Services), which provides an end-to-end, full-cycle Employer Brand communication experience to our clients. 

Brands I have been working with in Asia-Pacific specifically: <br>ABB, Amazon, Avanade, Coca-Cola Europacific Partners, Dell, DFS, DuPont, HAECO, Hitachi, IHIS, Infosys, Jollibee Foods Cooperation, Mandarin Oriental Hotel Group, Rakuten, Rio Tinto, Schneider Electric, Swire Coca-Cola, Unilever

Head of Delivery APAC – Employer Branding

I create, package, and re-package Universum's digital marketing solutions to maximise the impact for our clients globally. My flagship solution is our full-funnel data-led Smart Recruitment Marketing.

Global Delivery Product Manager – Employer Branding

Head of Activation APAC – Employer Branding

In this exciting role, I lead a team of social media specialists with whom I ambitiously grow our digital communications output within Employer Branding exponentially in the EMEA region and beyond. We manage several hundreds of Employer Branding campaigns for global brands on a variety of exciting channels, such as TikTok, Snapchat, LinkedIn, Facebook, Instagram, Reddit, Google Ads, and more.

Brands I've worked with over the years: 
ABB, AB InBev, AVM, Accelleron, Accenture, Allianz, Badrutt's Palace Hotel, BASF, Beyond Gravity (ex-RUAG), BKW, Capgemini, Carrefour, Coca-Cola Europacific Partners, CHUV Centre Hospitalier Universitaire Vaudois, Coca-Cola Hellenic Bottling Company, CSL Behring, Danone, DB Schenker, Deloitte, Eurowag, EY, Ferrero, General Electric, Generali, Glencore, Henkel, Homburger, IKEA, Johnson & Johnson, Kantonsspital Aarau, Kneipp, KPMG, Lenz & Staehelin, Lidl, Metro, Mollie, Mondelez, Novartis, Orange, Peek & Cloppenburg, Philip Morris International, PwC, Rio Tinto, Roche, Rolls Royce, RWE, Schellenberg Wittmer, Schneider Electric, SIX, Skyguide, Swiss Re, UBS, Unilever, Vestas, Vodafone, Volkswagen, Zühlke, 50Hertz

Digital Activation Lead EMEA – Employer Branding

Leading the full Employer Branding Communication and Activation journey for some of the world's largest brands.

Senior Communications Specialist – Employer Branding

Specialising in both digital and print
Universum is The Global Employer Branding Leader. A trusted partner to over 1,200 clients and 1,500 universities worldwide including many Fortune 500 companies and internationally renowned academic institutions; Universum helps employers to understand, attract, and retain current and future ideal employees utilizing our experience, knowledge, and services within research, strategic consulting and media solutions.

Communications Specialist – Employer Branding

N365 group (nyheter365)

The N365 Group (previously Nyheter365) is an independent content agency specialized in native advertising that maximizes ROI by combining creativity in journalism with the best optimization tools and knowledge. Since its launch at the end of 2011, the N365 Group has produced engaging native advertorial as well as editorial content across all platforms; digital (desktop, mobile), social media, print, and television.

Today, the N365 Group manages native campaigns across the Nordic region, as well as in the US, Germany, Spain, and the UK with local offices in Berlin, Copenhagen, Helsinki, London, New York, Oslo, and Stockholm.

Editor

UNDP

- Voluntary assignment for the United Nations Development Programme's Bureau of External Relations and Advocacy (UNDP BERA); country focus Austria
- Daily research and news report on National, Parliament, Development Ministry, Development Agency and social media news with a focus on international aid, the Syrian migration crisis, budget negotiations, political and economic development
- Daily report to the United Nations New York office on donor intelligence, partner strategy, new development of aid priorities, ODA discussion, debate in Parliament on development budget, new list of priority countries, new definition of fragile states, campaigns launched to position the country vis-à-vis United Nation bodies (Security Council, Human Rights Council, Peacebuilding Commission), Agenda 2030 and implementation plan

Researcher and News Analyst

PixelFaerie

- Representative for a multitude of international clients for the ramp-up phase prior to the contractual start of cooperation between PixelFaerie and the client; ensuring strict confidentiality of all communicated information
- Overseeing production ramp-up teams for the performance, utilisation and quality assurance during each ramp-up phase per client where client-specific standard and off-standard communication campaigns are handled
- Responsible for the accuracy of all B2B communication as well as billing and performance reporting; cold calling and CRM
- Data-driven target setting, performance review and internal escalation of any unresolved gaps, data transparency for the client
- Maintaining a stable relationship in both English and German during the ramp-up phase and during the contractual relationship with clients including top-10 management consulting firms, top-10 IT consulting firms, Blue Chip clients, DAX-30 and ATX-20 firms once a successful client ramp-up has been established

Sales & Ramp-Up Manager (international market)

- Responsible for all client communication handling on a multinational scale in different languages
- Handling all storylining, translation and proofing requests as well as company branding as special projects
- Winner of the 2015 Proofreading Competition while competing against 150 staff including senior management
- Delivery output between 7-15 creative projects per daily shift
- Co-created a company-internal corporate communication guide

Qualified Client Liaison Agent

Eco Fashion World

- Interviewing global brands and well-known designers on sustainability engagement and organic products
- Special reporting on global sustainability issues and environmental news

Interviewees include, but are not limited to: Levi Strauss & Co., Gucci, KPMG, Harper's Bazaar, IKEA, Net-a-Porter, Thread and Loom, Hot Pop Factory 3D, Jess Rizzuti New York, ASOS, H&M, Koolskools Africa, and Wildlife Works.

Freelance Journalist

One Word Changes

- Organisation of fundraising events in Africa and Europe
- Networking against female genital mutilation and HIV/Aids
- Writing feature article and managing content for social media websites

One Word Changes is dedicated to providing metaphysical teachings in combination with charity work in developing countries. The programme stands for personal and community development. Cancer awareness through metaphysical healing, HIV education, women’s support, networking against female genital mutilation, orphan care and general charity work form part of One Word Changes’ unique charitableness.

Founder and Project Director

The SunFlower Post

- Writing articles on International Development and Women in Africa
- Contributing significant photographic materials
- Conducting interviews and research

Freelance Africa Columnist

UCLan Islamic Society

- Representing 500 students from a different religious background
- Writing feature articles for university and religious publications in Northern England

Media Representative

Hi, I'm Kerstin, a senior Communications and Employer Branding professional based in Sweden.

💼💻 Current role: Employer Branding Lead, Northern Europe at Hitachi Energy, Västerås, Sweden (since 2023).

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