Keryn House's Linkedin Analytics

Do you feel your school isn't standing out from the rest, in the eyes of prospective families? My roots are in education. I originally studied to be a teacher. But when I completed my studies, there were no suitable positions nearby. So, I looked at opportunities in business and took on the role of Sales Co-ordinator in a large manufacturing company, where my passion for business began. I was offered management roles in pre-production and planning. This led me to study my MBA, which made me want to change the world! So, I joined the new democratic government of SA as Director of Industrial Strategy, promoting sectors across Africa, Europe and US. I missed the business environment, and I then took on a consulting position in marketing and business strategy. Seeking leadership opportunities led me to a CEO role in Business Process Outsourcing where I worked in investment marketing and continued extensive global travel. I returned to education after experiencing health issues and a loss in my family. This season was one of personal growth and adjustment from 'the boardroom to the classroom' - A new career trajectory that I embraced. Teaching Business created an opportunity to take on a part-time school marketing role. This led to me starting my own consulting business in school marketing, while continuing to teach part-time. I now specialise in marketing strategy for independent schools. I still teach part-time at a private school, in commercial subjects. This complements my work in school marketing, and it keeps me grounded in the fast-changing sector. I've published a book with ISASA, and have been facilitating the ISASA school marketing workshops for 5 years. I'm a practising CMSA (Chartered Marketer) with MASA, the Marketing Association of South Africa. I have local and international clients. As a British citizen, I tend to focus more on UK and SA. I'm based in both UK and SA during the year. The market has changed and education has changed - Both continue to change. Marketing strategy is needed, building a distinctive positioning to get your school to stand out from the rest, with messages to reach the right market segments on platforms they use, digital and traditional. This must be based on independent data to find the real gems in the eyes of your school community. Then, it's easier for you to make decisions and allocate scarce resources, measure progress, take opportunities to grow and sustain the school in constant uncertain times. Message me for more information, or go to my website for testimonials and contact details.