Karen Spinner's Linkedin Analytics

I bridge the gap between content strategy and execution for B2B technology companies, helping them turn great ideas into high-impact blogs, case studies, eBooks, and thought leadership content. Over the past 15+ years, I’ve seen firsthand that while developing a solid content strategy is important, execution is where most programs struggle. A multi-channel B2B campaign may require 20+ high-quality assets, each traditionally taking weeks to produce. The result is typically bottlenecks, delays, and missed opportunities. At Good Content, the B2B writing and research agency I founded, we empower human writers with AI tools and automated editorial systems, so we can move faster without sacrificing quality. All our processes are human-led, and we always disclose how and when (and if) AI is used in projects. But writing great content is only part of the picture. Increasingly, technology audiences want thought leadership that’s backed by original research, not just opinion. When clients don’t have proprietary data of their own, we help fill that gap. First, we collect data (carefully and ethically) from publicly available sources, such as Reddit posts, blogs, job listings, and other digital media. Then, we apply machine learning models (e.g., clustering, sentiment/emotion analysis) to uncover trends, behaviors, and patterns worth talking about. The resulting data and insights can be featured in white papers, keynotes, blog posts, and sales content. They can also be shared with journalists. How I support B2B tech clients: Premium, human-crafted content for high-stakes assets AI-accelerated editorial systems that speed up production without sacrificing voice Custom research + ML analysis to power data-backed thought leadership when internal data isn’t available Whether you’re looking to scale a content program, explore how AI fits into your strategy, or develop insight-rich thought leadership that earns attention, I’d love to connect. Areas of expertise: B2B Content Strategy & Execution AI-Enhanced Editorial Systems Thought Leadership Development Custom Research Using Public Data Sentiment & Emotion Analysis for Content SME Interviewing & Long-Form Writing Brand Voice Preservation at Scale