Common Room

Head of Marketing

Head of Demand Generation

Ashby

Marketing Advisor

Gretel.ai

Deepnote

Head Of Marketing

Retool

Segment

Head of Growth Marketing

HackerOne

Director of Demand Generation

SingleStore

Responsible for product adoption and sales funnel growth at MemSQL.

Key areas of focus include:
- Demand generation via Google AdWords, Facebook Ads, Twitter Ads
- Build and optimize nurturing campaigns (Marketo)
- Design and optimize landing pages with a focus on conversion
- Build and monitor marketing and sales funnel dashboards

Director of Demand Generation and Marketing Operations

Gigya

I managed the day to day marketing adoption and growth for Gigya including:
- Building marketing campaigns triggered by context and behavior
- Designing landing pages and optimizing to increase conversion
- Leading content strategy to fuel inbound lead funnel

Director of Marketing Operations

Marketing Manager

Online Marketing Analyst

HUNTINGTON SURF AND SPORT, INC.

Responsibilities:
Optimize PPC and affiliate advertising campaigns
Create and manage email campaigns 
Calibrate search engine optimization through link building, and on-page optimization
Contribute in weekly meetings with management to discuss sales reports and projected goals
Provide proper training, supervision, and evaluation for Web Merchandising and Customer Service Associates

Key Achievements:
Managed many successful multi-level advertising campaigns with targeted CPA of $20 or less
Maintained high AdWords quality scores (7-10) with a high CTR 
Led team to 5% sales revenue increase in 2009
Held a high sales conversion rate between 1.5% - 2% 
Developed strong relationships with leading brands in the surf industry

Director of Web Marketing

Demand @ Common Room | Advisor to SaaS Startups | Ex Growth & Marketing @Segment @Retool

Core focus: demand gen, marketing automation, conversion optimization, paid acquisition, lead nurturing and scoring, multi-touch attribution, funnel analysis

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