Qvest.US

Manager: Salesforce, Demand Gen, and CX

NashCRM

Salesforce Marketing Cloud Consultant

Intouch B2D

Martech Solutions Lead ensuring Salesforce + Marketing Cloud implementation aligns with client expectations

Specialization: Salesforce, Eloqua, SQL, IQVIA, Journey Builder, Automation Studio, Pardot, Adobe Marketo, Veeva

Spearheaded project initiatives to enable clients’ objectives

Client Solutions Director

Deloitte

MarTech, Account Based Marketing (ABM) & Demand Generation consultant managing discovery, solution-fitting and strategic implementation
Demand and Lead Generation SME within MarTech space, helping clients dissect the marketing funnel (RevOps) and strategies to optimize the lead flow & conversion

Core areas of expertise:
•	Marketing Technology (MarTech)
•	RevOps
•	Content Strategy
•	Marketing Automation (Pardot, Marketo, Marketing Cloud certifications)
•	Demand Generation
•	Search Marketing
•	Account Based Marketing (ABM) (Salesforce Certification)

Senior Consultant

Cushman & Wakefield

Marketing Automation Manager – implement and optimize all Demand and Lead Generation Journey campaigns through Marketing Automation-SFMC, Pardot

Enable multi-touch 1:1 campaigns to drive demand and generate prospects/leads for Enterprise targets
Management, tracking and reporting of company analytics & dashboard

Demand Generation Manager

Hard Hat Hub

Responsible for:
• Social Advertising
• Paid Social Campaign Management 
• Growth Hacking 
• Inbound Marketing
• Landing Page creation and input on design 
• Content Strategy
• Paid Search Management
• Audience Development
• Conversion Rate Optimization
• Search Engine Optimization
• Google Analytics

Digital Marketing Manager

Cision

• Create and distribute a weekly newsletter on the Search Marketing and Content Marketing industries to help drive sales and increase knowledge of the industry
• Lead product demos of our cloud software and consult with clients on Inbound and Content Marketing best practices
• Optimize and A/B test client content for optimal click through rates and audience targeting via a PPC model
• Educate clients on effective ways to use Content Marketing for lead generation and social media engagement
• Research competitors to provide competitive analysis
• Provide knowledge on how paid amplified content can help SEO efforts and SERP placement
• Collaborate with clients on content strategy and help them determine key performance indicators (KPI) so they may accurately measure their ROI
• Analyze and report client data through Google Analytics
• Product manager for marketing automation partnerships

Content Marketing Manager

•	Assist clients in determining key performance indicators and measure their ROI
•	Consult with clients to help them improve their link building, expand audience, search optimization and determine relevant keyword lists
•	Ensure that our clients are developing their audience through social channels, proper SEO tactics and targeting influential members of the media
•	Onboard new clients to ensure they are using our platform to meet their needs
•	Assist sales team in demonstrating value of products clients currently do not subscribe to

Product Specialist - SaaS

•	Work with broad range of client to optimize their Broadcast/Print/eNews Media Monitoring
•	Educate clients on best practices for planning their PR and Marketing campaigns
•	Handled a broad range of technical issues, not limited to HTML code and user interface

Client Services Account Manager

BuildCentral, Inc.

•	Interview industry professionals to constantly update our database of projects
•	Collect contacts, leads, and developments for the creation of new project reports
•	Respond to client inquiries for improved client satisfaction, retention and relationships

Primary Market Researcher

•	Update and edit data reports for our online publication database
•	Use journalistic research skills to gather and analyze significant information for our clients

Secondary Market Researcher

Inside Indiana Magazine

Provided coverage and analysis of Indiana Football &amp; Basketball for website and magazine
Gained a greater understanding of digital and print media through hands-on experience
Educated on the complexities of media advertising from an advertising and publication standpoint 
Attended press conferences and worked with several mediums 
Produced game preview and post-game analysis articles using communication skills to coordinate interviews

Intern Staff Writer

Cape Cod Baseball League

Public Relations Intern for the Bourne Braves
Conducted post-game and individual player and coach interviews
Wrote game and feature articles for team website and local newspaper 
Coordinated on-site advertisements between team and local businesses 
Worked in a team environment to create media kit through stat and trend compilation
Acted as a brand ambassador for the team through coordination of advertisements and revenue generation
PA Announcer
Gained valuable on-air experience on a fill-in basis for Braves home games
Comfortable in high pressure situations and in front of numerous clientele

Public Relations Intern

With over 15 years of experience in digital marketing and MarTech solutions, I am a Project Manager at Qvest.US. My role is to ensure the successful delivery of Salesforce and Marketing Cloud projects that align with the clients' objectives and expectations.

I have a strong background in developing and implementing digital strategies, account-based marketing, demand generation, lead generation, content marketing, SEO, and programmatic advertising. I have also earned multiple certifications in Salesforce, Pardot, and Marketo, demonstrating my proficiency and expertise in these platforms. My mission is to help clients leverage the power of MarTech to optimize their marketing performance and achieve their business goals.

Anyone else heading to Salesforce World Tour tomorrow in NYC?

Looking forward to connecting with colleagues, clients and friends

There are more than 180 sessions! While I'd love to attend more, these are the ones I am most looking forward to, as I think they have such real world application in the very near future:

"Put Your Data Into Action with Data Cloud Use Cases"
- as a MarTech guy, I am really excited about the possibility of contextually relevant data being available in real time. This session focuses on the integration of Data Cloud and Marketing Cloud. 

"Is Your Media & Entertainment Data Strategy Ready for AI?"
- not too surprising that AI is a hot topic this year. It's all the talk. But how can organizations make sure they're truly ready to harness the power of GenAI. Particularly interested in how to integrate advertiser data! 

"How CRM + AI + Data are Supercharging b2b Marketing"
- There is always more to learn about injecting actionable data for decisioning logic in user journeys. AI is truly going to supercharge journey outputs. 

Curious to hear what others should be on my radar? Hope to see you there. #SalesforceWorldTour 

Kevin Luchansky

Salesforce, Demand, Martech | B2B Marketing & Operations

How is CRM + AI + Data supercharging b2b Marketing?

How can Data Cloud be integrated with Marketing Cloud?

What kind of impact will AI have on the workplace?

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