Ultra Friends

Co-Founder + Chief Creative Officer

Kevin Rapp Consulting

Companies do branding wrong.

They start branding by looking internally.

Their values, their target audience, their impressions of messages that would resonate.

And they could end up investing hundreds of thousands of dollars in launching that brand big.

But, what if it doesn't work?

They. Start. Over.

Kevin approaches branding differently.

He's built a model of creative tests that will allow brands to get real data from their actual audience to find out which messages, design, and concepts resonate.

And then the companies can scale and mature the brand from there.

It's an approach for companies to build their brand the way they build their product.

Through rapid iteration based on how their customers respond.

Kevin brings this approach to everything he works on: from large scale branding projects to a simple explainer video.

He builds brands and content that are optimized to deliver value to businesses.

Founder + Chief Creative Officer

Root Inc.

Senior Creative Director, Production

We had to build a standout brand in the most oversaturated marketing industry: car insurance.

Root was disrupting the industry with a product that based prices on how people actually drive, not their demographics.

In the 90's, GEICO completely revolutionized this 266 billion dollar industry by providing quotes online.

This was an opportunity to shake it up even more.

In the Series B stage, I led the way we told Root's story to customers.

I developed a process to test new messages and built some of their highest performing content.

We tripled the policy count and positioned the company to compete with the industry giants.

I even led all the creative initiatives when the company went public (the largest IPO in Ohio's history).

And saved the company around 4 million dollars a year by developing a systemized process of content creation.

But, most critically, I played an important role in building the company's brand, pushing the narrative that Root was a progressive company fighting for fairness in financial services.

Our biggest brand statement, our partnership with NASCAR driver Bubba Wallace, demonstrated those values in our powerful film "Progress Owes No Apology."

The campaign earned over 3 billion impressions almost entirely organically, while picking up massive press coverage and a few Clio awards along the way.

In the end, we massively delivered on the assignment to build a disruptive brand in a crowded space.

Creative Director, Production

Spacejunk Media

Can one director manage 10-14 projects simultaneously while maintaining an impeccable creative bar?

Can he balance:

• Designing promos for FX TV shows
• Writing and directing a short film for a cryptocurrency company
• Building a creatively progressive training program for Nationwide
• Crafting animated segments for a docu-series on National Geographic
• and much, MUCH more (including an MTV Cribs parody for Lunchables)?

Well, when that director is Kevin, yes. Yes he can.

Art Director

StoneKap Productions

You might not think much of a small video production studio in Canton, Ohio.

You might not think they'd do award-winning work for massive clients, including Target, Microsoft, and Goodyear.

But this smart and dedicated team had a commitment to craft that delivered far beyond what you'd expect.

Brands need more content for smaller budgets these days.

On top of that, that content needs to be optimized to perform on the digital channels of today.

Content that stops scrolls dead in their tracks.

Content that drives audiences to take action.

Well, that's where Kevin comes in.

He's a seasoned, multi-disciplinary creative director that's built brands and content for both startup disruptors and Fortune 500 companies including Netflix and Twitter.

WHAT YOU GET WORKING WITH KEVIN:

• Systems thinking with modular content to use in multiple channels
• An approach that creates more content for lower budgets
• Knowledge on how to optimize content to perform

Get started making content that drives business results.

Book a 1:1 call to get started.

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