ETL Interactive

Project Manager

iMiller Public Relations (iMPR)

iMiller Public Relations (iMPR) is a results-driven, industry-leading Public Relations strategy firm. iMPR sits at the forefront of innovation, propelling brands and the solutions they develop into industry-leading initiatives that inspire shifts in the way companies talk about the industry to the terminology they use.  At the forefront of our market-leading position is iMPR’s deep industry knowledge.

Social Media:Project scope consisted of creating content and maintaining social media channels, LinkedIn, Facebook, and Twitter to attract and engage current and prospective clients in the B2B space. 
• Effectively planned and prioritized deliverables based on scope of work and stakeholder (client) goals. 
• Worked with team leads and clients to create and get approval for biweekly social media calendars.
• Monitored KPI’s by creating monthly reports to clients, showing key insights and recommendations for growth in engagement and followers. 
• Mitigated risks by initiating an improved content creation calendar that aligned with various time zones for global clients. 

Project: Email Campaigns
Worked with the Digital Marketing and account teams to create deliverables including reports and email campaigns using campaign monitor, and publish website content to WordPress. Achieved by: 
• Built email campaigns for clients using Campaign Monitor adhering to brand guidelines.
• Created 3-12 Email reports daily for Media and Press Releases using Campaign Monitor.

Social Media ● Project Management

J. Patrick & Associates

J.Patrick 2.0
• I worked to re-develop J.Patrick's Email Marketing program. Using HubSpot and the recruiting-centric platform SENSE, I developed email campaigns averaging open rates of 68.9 percent, increased website traffic by 114 percent, and engaged passive candidates in the database. 

• I continue to grow Brand awareness by growing company channels ( followers and engagement) and creating and refreshing written content.

Project Management
• Researched and oversaw the implementation of a recruiting-centric tool that would enable recruiters to update the CRM with the use of Email and SMS Marketing capabilities. 

• Created a process and workflow using Swimlanes to optimize business operations.

Digital Marketing Coordinator & Project Coordinator

•Brand Awareness (LinkedIn Organic): I create in-house content and developed a list of resources for curated content, using insights from senior leadership and audience research tools such as Sparktoro.  Resulting in month-over-month follower growth, engagement, and website traffic. 

• Competitive Research: Allowed me to make strategic suggestions about channels to explore, content strategy, SEO suggestions, messaging, and marketing opportunities. 

• Researching New Channel Opportunities- Instagram: Found key accounts to follow,  researched relevant hashtags, and outlined a content strategy.

• Email ( J.Patrick 2.0): Wanting to re-launch J.Patrick's email marketing program, I researched and acted as a key contact in the implementation of the recruiting-centric platform SENSE, to use in conjunction with our current tech stack: HubSpot and Bullhorn. 

• I created audiences, subject lines, email copy, and automation using both SENSE and Bullhorn to reactivate our database. 

• Refresh content ( blogs and landing pages):  Updated content for relevancy and current best on-page SEO practices.  Leading to increased time on page, overall ranking, and traffic by 27.22 percent.

Digital Marketing Intern

Welwyn Farm inc

•Resolution of client-specific needs, including rigorous pre-competition preparation and daily needs.
•Ensuring customer satisfaction by establishing genuine relationships among Stables clientele while looking for valuable networking opportunities. 

Managed 4-14 horses and riders on the road at major USEF horse shows. Duties included:
• Submitting horse show entries and ordering stalls.
• Working with team members to organize staff schedules and anticipating inherited schedule risks, and working to mitigate these risks.
• Maintained horse show records, including veterinary paperwork, horse show bills, and associated memberships for horses and riders.
• Created a "day board" to improve team communication, day to day operations, and accurate billing.

 Road Manager 

With a solid foundation in Marketing, I have honed my expertise in project management to drive successful campaigns, projects, and business processes. Known for my exceptional team communication, meticulous documentation, and strategic risk management skills, I excel at identifying and resolving project bottlenecks. Currently pursuing my CAPM certification with aspirations of obtaining my PMP, I am dedicated to advancing my project management career to new heights.

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