Kevin Elliott

ServiceBell

For this contract position, I researched and created a brand archetype and buyer personas, unique selling & value propositions, product messaging & positioning, an SEO-content strategy based on targeted keyword clusters, and a sales-enablement content database for a major product launch and impending rebrand.

Content & Product Marketer

Pilot

Starting as a consultant from the company's founding, I mentored the first marketing hire who grew organic website traffic to 200k+ monthly visitors before joining myself as a full-time contributor, managing a team of over a dozen freelance writers and optimizing the content strategy & website architecture to remain competitive in response to major Google Search algorithm updates.

Senior Content and SEO Marketer

Advisor

Marketing Consultant

CoPilot AI

Increased monthly organic users by 102.87% (2,000 to 13,075) in my first ten months.

Designed and project-managed a website overhaul, creating new product & category pages, optimizing the website architecture & technical SEO, implementing user journeys from content mapping, and presenting a positioning/messaging strategy based on customer research.

Hired and managed a team of freelancers to execute on an organic-content strategy I developed.

Senior Growth Content Marketer

PeerSignal.org

Contributing Analyst

Crowd Content

Increased monthly organic sessions by 25.33% (16,036 to 20,098) in my first five months.

Managed content & SEO and website operations.

Designed webinar presentations for collaborations with influencers, created SME videos for YouTube, and co-hosted & organized live interactive webinars for lead generation.

SEO Manager

Paystone

Started at NiceJob, a bootstrapped, B2B SaaS startup. Created SEO & content strategy and increased organic traffic by 71% in six months (my stack included Airtable, Ahrefs, BuzzStream, and InLinks). NiceJob got acquired by Paystone in Feb. 2021; I became responsible for scaling website-marketing operations, managing multiple domains (architecture, SEO, UX, etc.) across HubSpot and Webflow, to help increase ARR beyond $60 million before exiting with options.

Inbound Marketing Manager

Digital Marketing Leader

Digital Marketing Manager

Kunik

WOW Branding

Boutique branding agency for small businesses. For clients, I strategized content, email, PPC, and SEO campaigns, built operational processes for sales workflows, and crafted messaging across multiple touchpoints. Internally, I expanded mark-ops for performance marketing and SEO (analytics reports, audits, CRM tools), procured an agency partnership (HubSpot), and defined scope of services. Helped four small businesses almost 2x annual revenue to over $1 million.

Marketing Manager

Valuize

XenCALL

I implemented marketing operations at the SaaS company XenCALL (before they rebranded to ReadyMode), overseeing content, email, PPC, SEO, top-of-funnel conversion-rate optimization, and more. Improved inbound lead-gen by 495% and organic traffic by 143%.

Digital Marketing Specialist

SEO specialist, writer, website marketer, content strategist, and product marketer for B2B SaaS with over nine years of experience. I engage audiences with compelling campaigns, ideas, and words.

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