Kevin Cowan's Linkedin Analytics

As a seasoned Digital Marketing Strategist with 14 years of experience, I've had the privilege of driving growth and innovation across diverse B2B and B2C landscapes. My career has been a dynamic journey, from leading successful eCommerce and retail initiatives, to managing comprehensive digital marketing strategies for enterprise clients. Throughout my career, I've grown my skills in growth marketing, lifecycle marketing, and product marketing management, complemented by technical expertise in CRM systems, SEO, SEM, and conversion rate optimization. My passion lies in crafting innovative strategies that align with business goals and drive sustainable growth. My most significant personal achievement in marketing came in 2017 when I directed the inaugural West Hartford Wine & Food Festival. I managed every aspect of the event, from branding and vendor coordination to marketing, PR, media relations, design, setup, and volunteer management. This project was a true test of my skills and dedication, and it ultimately solidified my passion for marketing and the thrill of seeing a project through to successful completion. I am currently helping building materials manufacturers turn their online presence into their best salesperson by improving their SEO, ads strategy, marketing automation, social media, and more. Outside of work I am a new father, home chef, avid golfer, and diehard UConn Athletics and Boston sports fan.