Netflix

Oversee strategic engagement with multicultural communities at the intersection of Black, Latinx, API, LGBTQ and Faith audiences to celebrate the diversity of storytelling on Netflix and drive audience engagement.

Head of Community, Multicultural Publicity 

Select project highlights:

Conceptualized and brought to life the Webby-nominated “Master of None presents Moments in Love” virtual experience in partnership with Hillman Grad Productions. Featured conversation between Emmy Award-winning Lena Waithe and Grammy Award-winning Maxwell as well as performances from queer artists including Asiahn, Durand Burnarr, Avery Wilson, Destin Conrad, and Tiffany Gouché.

Created “Path to Power Summit for Colin in Black and White” in partnership with Dreamville Records. Featured interview with star Jaden Michael and Academy Award-winning Producer Van Jones, panel conversations with Slutty Vegan Founder Pinky Cole and ESPN host Bomani Jones, and a performance by JID. 

Developed record-breaking “The Harder They Fall” virtual screening event in partnership with the “Divine 9” fraternity and sororities. Featured MC Lyte in conversation with Jay-Z, Academy Award-winner Regina King, and Director Jeymes Samuel.

Manager, Multicultural Publicity & Community Partnerships

Manager, Multicultural Publicity 

Manager, Originals Slate Publicity

Black Public Relations Society Los Angeles (BPRSLA)

Lead professional development programming for the non-profit organization including creating the first ever PR and Communications bootcamp for students seeking employment in PR adjacent careers.

Vice President, Professional Development and Executive Board Member (Volunteer)

Allied Global Marketing

Owned agency’s African American community engagement “playbook”, including developing integrated campaigns across PR, social, and experiential channels; identifying and structuring partnerships to evangelize content with African American consumers; developing / executing community engagement strategies to connect client content to culturally relevant themes. Clients included: Netflix, Universal Pictures, Disney, and Fox. 

Select projects include: 

Conceptualized communications storyline for Paramount's Selma (theme: SELMA IS NOW), connecting the movie’s storyline to the 50th anniversary of the 1965 Voting Rights Act. Generated over 1 billion impressions across various marketing efforts.

Developed social binge watching event and supporting content strategy for NBC's The Carmichael Show to build energy between seasons and drive tune-in for Season 2 premiere. Drove over 38 million impressions with African American fans, key driver of renewal for third season. Event and content strategy featured set visits with cast, live-tweeting, and custom memes.

Director, Allied Moxy - Multicultural Marketing

Gen Art Film

Led all film festival programming and brand activations. Spearheaded development and execution of programming and partnerships to promote GenArt Film Festivals. Launched “Summer Screening” event series. Drove development of strategic partnerships with Sundance, Clorox and Pernod Ricard.

Marketing Manager, Film

American Rebel Public Relations

Led public relations campaigns and events for premiere fashion brands.

Account Executive

Harrison & Shriftman

Supported in business development efforts and publicity events for premiere fashion brands.

I help people recover their power so that they can do impactful work and honor how they work best. | Certified Coach | Formerly: Head of Community, Multicultural Audiences at Netflix

Developed programming and community engagement strategies for multicultural audiences across the Netflix films, series, documentaries and animation slates. Experience in Brand strategy, event programming, public relations and strategic partnerships for entertainment and fashion brands.

Expertise: Helping brands understand how to leverage the power of their communities to meet business goals, via unique partnerships, bespoke programming and tailored content strategies. 

Passion: Creating live experiences that empower, cultivate community and bridge connection

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