Growthack

Director & SEO Consultant

SEO & Content lead for businesses that are positioned for growth. 

Clients include a leading law firm, an HR SaaS tech company and a 125-year-old UK manufacturer.

SEO Consultant 

The Freelance Coalition For Developing Countries

Mentor

Nottingham Trent University

Mentor - NTU Black Leadership Program

Experian

SEO Specialist, part of the B2B Digital Media marketing team across the UK & Ireland (previously including the EMEA regions). 

Delivering strong website performance for lead generation through digital initiatives and projects. 

My responsibilities included assisting with the delivery of Experian's growth strategy through online channels, with a key focus on Technical Organic Search performance (SEO), Analytics, Research, and Conversion Rate Optimisation (CRO).

SEO Specialist

KEVK Digital

Providing support in my spare time to high-potential businesses, helping them scale their online revenue using specialist digital marketing strategies such as:

- Technical SEO
- Content Marketing
- Email Marketing
- Paid Advertising
- Creative Campaigns

Freelance Marketing Consultant

Hallam Internet

Worked with clients such as WEX Europe Services (Esso Fuel Card), British Gypsum (Saint Gobain), Trent College and more. 

Here are some of my highlights:

► Leading the introduction of CRO as a new service offering for Hallam’s clients

► Improved website architecture and increased business leads by over 30% YoY with over 40% Organic growth for a leading, global exhibition stand supplier

► +1,000% in Organic growth YoY for a local Leeds home improvement company and having an immediate impact on leads and organic growth within the first 2 months of SEO

► Improved content effectiveness for several websites with content marketing plans which add true business value as well as traffic, usually over double-digit increases

Owned Media Consultant (SEO, CRO & Content Marketing)

I was promoted to this role and successfully retained a portfolio of over 15 clients. I grew accounts to increase their marketing spend following the implementation of proven digital marketing strategies that ensured a positive ROI and client satisfaction. 

As a Digital Account Manager and Strategist, I had the following achievements:

► Achieved strong performance results for the majority of my clients which led to some accounts doubling their marketing retainer with the agency.

► Managed a portfolio of over 15 clients and provided effective top-level strategies leading to business growth for clients as well as the agency.

► Attended account management training at Google’s London HQ to further improve my account management skills.

I successfully worked with key stakeholders to ensure a clear digital marketing strategy was in place in line with business or financial goals. 

These activities included:

► Digital marketing (SEO, PPC, CRO etc)
► Digital strategy planning
► Project management
► Account management
► Building client relationships
► Business development

Working with specialist teams in:

► Owned Media (SEO, CRO, Content Marketing) 
► Earned Media (Social Media, Link Building, Outreach) 
► Paid Media (PPC, Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads) 
► Web Development (New Website Builds, UX, Design)

Digital Account Manager & Strategist

► SEO for new websites, developed content strategies to grow organic traffic and provided general consultancy

► PPC campaigns to drive more leads and sales for businesses within Google AdWords, Bing Ads and LinkedIn Ads

► Client management skills to allow for client retention and growth

Digital Marketing Executive

NRS Healthcare

Worked in an in-house digital marketing team, gaining insight and knowledge within e-commerce for a healthcare retailer which stocks over 3,000 products. 

Main highlights included:

► Managed Email Marketing: consistently increased revenue month on month at record levels with effective campaigns

► I trained two new starters on how to use Google Analytics due to my proficiency

► Helped achieve the year's PPC revenue target with a spend of over £1m

► Took sole responsibility for updating the CMS: Icon (in-house) and Magento

► Leading calls with agencies namely CRO (Fresh Egg), SEO (Bronco) and PPC (RocketMill) to improve website performance

Junior Digital Marketing Executive

Specsavers

► Responsible for all transactions relating to over 200 Specsavers stores and reconciling the transactions

► Working directly with store directors and relevant departments within head offices to improve the accuracy and integrity of financial records

► Planning daily activities and executing proactive solutions to outstanding issues

► Resolving outstanding queries whilst adhering to monthly deadlines, ensuring the complete reconciliation of store accounts

► Ensuring deadlines, SLA's and KPI's are adhered to.

Bank Reconciliations

► Responsible for extracting financial information (payroll data) whilst producing HMRC and pension contribution returns within strict time-lines

► Advised pension members on schemes and recommended suitable options using payroll systems and data from pension provider

► Worked directly with office staff and stores to resolve complex queries 

► Implemented Auto-Enrolment for any outstanding Specsavers stores due to be in line with new legislation

Pension Analyst

► Exceeded accuracy targets, processing high volumes of Dutch and Irish Stores supplier invoices on a right first time basis, achieving a consistent rate above 99% 
► Analysed received invoices and identified compliance issues
► Pro-actively reviewed entered transactions for errors as per "In house" quality check and amend accordingly, prior to payment
► Ensured evidence of regular reconciliation of financial information and statements are kept by contacting relevant suppliers and store directors in a timely manner 
► Assisted with other tasks as well as my own on an ad-hoc basis due to absences/illnesses.
► Trained new team member

Euro Accounts Payable Administrator

► Nominated for overall Specialist of the month on 3 occasions.
► Won 100% Club award on 5 occasions for great call quality and received positive customer feedback via email on one occasion
► Advised previous Specsavers Lensmail customers, resolving their issues and retained them on the scheme using a soft sales approach 
► Helped Increase team retention rates well over the monthly target of 65% on calls with high performance

Customer Loyalty / Service Specialist

► Won the election to be appointed in the role in which the application process involved a vote after performing a speech addressing all present and future society members
 
► Led the creation of the society's new professional logo to see us into the new academic year and proved so successful that the following year adopted it as well 

► Raising awareness around campus about the society, its events and engaging with students of all backgrounds 

► Actively involved in meetings for the creation of events, the marketing and the sales of tickets

African Caribbean Society (Committee Member) - Marketing & Promotions

Hi there, I'm Kevin – the founding SEO consultant and director. My last job was working in-house for Experian's B2B marketing team across 20 websites within EMEA, UK & Ireland. In the last 4 years, my sole focus has been developing a trusted independent consultancy that delivers effective growth strategies for clients who want more from their agency investment.

We specialise in SEO for complex B2B, local, and international brands.

If we need something else to meet your goals, we’ll hook you up with hand-picked designers, writers, developers and strategists.

As a result, you get first-rate technical expertise and laser-focused advice from experienced specialists who know what they’re talking about.

This week has been full on!!! Glad to end it in such a positive way with another awards shortlist. It's getting increasingly challenging to get great results for clients. 

(there is so much noise out there)

...and applying for these helps us celebrate the work we do. Equally, we want to showcase the people/brands client side that make it all happen.

Special thanks to @Albena Dimitrova, who continues to place a lot of trust in us across multiple brands, including PassMeFast.

Also, in case you haven't heard, our podcast launches later this month and we're grateful for all the people who are involved.

Let's keep it up team! 🧡 Glen Chamisa Sarif Sarker

Kevin Kapezi

B2B & D2C SEO @Growthack.io | EU Search Awards Winner 2025 ‘Best B2B SEO Campaign’

So... we've just been shortlisted. 3 times! UK Search Awards finalists for our work with PassMeFast:

📌 BEST USE OF SEARCH - ECOMMERCE (SEO)
📌 BEST USE OF SEARCH - B2C (SEO)
📌 BEST LOCAL CAMPAIGN (SEO)

Fantastic effort from the team, both agency and client-side, following a tricky migration, where we managed to recover and then fuel growth!

We're also up for the UK eCommerce Awards, with results announced next week. Hopefully Glen Chamisa can bring it home for us 🙏

Wishing all the other brands and agencies the best of luck on the night. 

We're just happy to be in the room!

Don't Panic Events 🧡 #UKSearchAwards

'What trends will shape search in 2026?' We were recently asked this question as part of a European Search Awards industry roundup.

Based on what we’re seeing, the biggest shifts will come from two areas:

1. Trust
2. Data

Brands that outperform their competitors will be the ones who double down on the systems that make trust and data scalable. 

In a simple sense, capturing reviews and user-generated proof across the entire organisation should be a priority.

If your CRM or data feedback loop has been neglected, now’s the time to bring it back to the centre of your strategy.

Forget about AI Search if you’re at the mercy of terrible data.

And if you’re not actively figuring out how to be more trusted, you’ll be left behind.

We also expect to see server-side implementations discussed more widely in 2026.

Third-party analytics platforms have been providing us with less and less actionable data, and it's pretty much downhill from here :)

Teams that invest in cleaner, first-party setups will have an advantage.

Fundamentals still apply.

(You can win big by getting the simple things right)

Thanks to Don't Panic Events for the feature!

Read more in the comments. 👇

P.S. we are launching our podcast soon. 

Growthack: Award-Winning SEO for B2B & E-Commerce brands

Special shout out to Glen Chamisa, who's attending the UK eCommerce Awards tonight on behalf of the Growthack.io team in London, sponsored by BigCommerce and Glass Atlas.

He's doing incredible work as our technical lead and is also our host for the podcast dropping this month.

Say hello if you spot him there! 🥂

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