Kevin Karaca's Linkedin Analytics

Most purpose-driven brands struggle to turn ambition into action. And they all making the same big mistake ↓ They have a solid strategy, great marketing, and a fantastic product. And assume impact will follow. It doesn't. Why? People don’t change through logic. They change through habit, emotion, and social cues. → If you’re not designing for behaviour, you’re leaving impact to chance. I help brands turn purpose into action using behavioural science, storytelling, and strategy. So doing the right thing becomes the easy thing. That means: ✔️ Marketing that drives real customer action ✔️ Culture change that sticks ✔️ Lasting environmental and social impact For over a decade, I’ve studied what makes people act: 📌 Political movements & activism, understanding how change actually spreads 📌 Anthropology & behavioural science, researching the values that shape behaviour 📌 9+ years in sales, learning how people really make decisions (hint: it's not logic) 📌 Documenting niche subcultures and uncovering how small ideas turn into big movements 📌 As a mindfulness teacher, helping people change their biases Now, I use this to help brands move people, shift culture, and create real impact. I partner with purpose-driven founders, CEOs, COOs, CSOs, Sustainability Leads, and creative agencies who are serious about making an impact—not just talking about it. What’s Next? ➕ Follow me for insights on making marketing, strategy, and culture actually work. 👋 Contact me to make sure your brand drives action